Australia Gluten Free Foods & Beverages Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.82 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Australia Gluten Free Foods & Beverages Market Analysis
The Australian gluten-free foods and beverages market is projected to register a CAGR of 7.82% during the forecast period.
Australia is one of the gluten-free friendly countries, and the market for gluten-free foods and beverages has rapidly changed, with a rise in the current trends toward high consumption of gluten-free foods and beverages. The rising gluten intolerance among consumers is also supporting the demand for gluten-free foods and beverages. For instance, as per Coeliac Australia, approximately 1 in 70 Australians is affected by celiac disease on average. People with celiac disease are sensitive to gluten and consume gluten-free foods and beverages, thus supporting the demand for gluten-free products.
Companies in the food industry are targeting consumers with gluten intolerance and celiac disease, boosting the demand for healthier alternatives in the market. Consumers with gluten intolerances and other consumers are shifting toward such products. However, the use of unhealthy ingredients, such as sugar, sodium, and fat, may restrict the market's growth.
Australia Gluten Free Foods & Beverages Market Trends
Rising Celiac Disease and Gluten Intolerance to Support Gluten-free Product Consumption
The number of consumers with celiac disease and gluten intolerance is rising in Australia. As per the National Health and Medical Research Council, about 11% of Australian adults consume a gluten-free diet, and less than 0.5% have celiac disease. Celiac disease affects around 1 in 70 people in Australia. It is incurable, and people need to follow a gluten-free diet all their lives, thus creating opportunities for companies to produce gluten-free foods and beverages.
The increasing recognition of severe intolerances and allergies and the rising perception that a gluten-free diet is healthy are making gluten-free foods and beverages mainstream instead of specialty foods. With the rising popularity of clean labeling and an increase in the supply of high-quality gluten-free products, manufacturers are taking advantage of the market's huge potential, thus supporting the gluten-free foods and beverages market.
Bakery Segment Dominating the Gluten-free Market
The gluten-free bakery segment continues to dominate the Australian gluten-free foods and beverages market, with the nation witnessing an increasing demand for gluten-free crackers, biscuits, and bread. With rising awareness regarding gluten intolerances and allergies, consumers are adopting gluten-free bakery products, as they are seen as healthy.
Gluten-free bakery products such as bread, sauces, and pasta are available nationwide in supermarkets/hypermarkets and restaurants. Brands are launching nutritious gluten-free foods made organically with whole gluten-free grains such as lupin, chia, quinoa, teff, buckwheat, etc. There exists a lot of market potential for companies to produce gluten-free products with simple ingredients and nutritional benefits to support the rising consumer demand.
Australia Gluten Free Foods & Beverages Industry Overview
The Australian gluten-free foods and beverages market is fragmented. The prominent market players are undertaking different marketing strategies like mergers and acquisitions, new product launches, expansions, etc., to achieve consolidation and optimize their offerings. Major market players include The Sanitarium Health and Wellbeing Company, Freedom Nutritional Products Limited, QuestNutrition, General Mills, and Kelloggs.
Australia Gluten Free Foods & Beverages Market Leaders
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The Sanitarium Health and Wellbeing Company
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General Mills, Inc.
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Kellogg Company
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QuestNutrition
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Unilever
*Disclaimer: Major Players sorted in no particular order
Australia Gluten Free Foods & Beverages Market News
- In May 2022, Good Food Partners (GFP) launched a range of low-gluten oat porridges in Australia. The company claims that the products are low in gluten, dairy-free, naturally sweet, and are packaged in fully kerbside recyclable portion-controlled sachets. The product range was launched due to the rising demand from consumers with varied levels of intolerance or those avoiding gluten.
- In July 2021, Kellogg's Australia launched a new Coco Pops Gluten-Free cereal, which combines gluten-free grains of puffed rice with cocoa. The cereal is suitable for people with celiac disease and gluten sensitivity.
Australia Gluten Free Foods & Beverages Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Bakery Products
- 5.1.2 Pizzas and Pastas
- 5.1.3 Cereals and Snack Foods
- 5.1.4 Meat and Meat Products
- 5.1.5 Beverages
- 5.1.6 Other Product Types
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5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience/Grocery Stores
- 5.2.3 Specialty Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 The Sanitarium Health and Wellbeing Company
- 6.3.2 General Mills Inc.
- 6.3.3 Kellogg Company
- 6.3.4 QuestNutrition
- 6.3.5 Bob's Red Mill Natural Foods
- 6.3.6 Genius Foods Ltd
- 6.3.7 Unilever
- 6.3.8 Two Bays Brewing Co.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. ABOUT US
Australia Gluten Free Foods & Beverages Industry Segmentation
Gluten is a protein found in wheat, barley, rye, and triticale. Gluten-free food and beverage products exclude gluten.
The Australian gluten-free foods and beverages market is segmented by product type and distribution channel. By product type, the market is segmented into bakery products, pizzas and pasta, cereals and snack food, meat and meat products, beverages, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report offers market size and forecasts for the Australian gluten-free foods and beverages market in value (USD million) for all the above segments.
| By Product Type | Bakery Products |
| Pizzas and Pastas | |
| Cereals and Snack Foods | |
| Meat and Meat Products | |
| Beverages | |
| Other Product Types | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience/Grocery Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
Australia Gluten Free Foods & Beverages Market Research FAQs
What is the current Australia Gluten-Free Foods & Beverages Market size?
The Australia Gluten-Free Foods & Beverages Market is projected to register a CAGR of 7.82% during the forecast period (2024-2029)
Who are the key players in Australia Gluten-Free Foods & Beverages Market?
The Sanitarium Health and Wellbeing Company, General Mills, Inc., Kellogg Company, QuestNutrition and Unilever are the major companies operating in the Australia Gluten-Free Foods & Beverages Market.
What years does this Australia Gluten-Free Foods & Beverages Market cover?
The report covers the Australia Gluten-Free Foods & Beverages Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Australia Gluten-Free Foods & Beverages Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the key trends driving the Australian Gluten-free Products Market?
The key trends driving the Australian Gluten-free Products Market are a) The development of tastier, more convenient, and readily available gluten-free alternatives is attracting a wider range of consumers b) Increased public awareness of celiac disease and gluten sensitivity is leading to a growing demand for gluten-free alternatives
Australia Gluten-Free Industry Report
The Australian gluten-free products market is experiencing significant growth, due to increased health consciousness and rising celiac disease prevalence. Anticipated to reach substantial market value by the end of the decade, a varied range of gluten-free foods and beverages including bakery products, pizzas, pastas, cereals, snack foods, meat products, and beverages are being widely adopted by those with gluten intolerance and health-savvy consumers alike. Available across supermarkets, hypermarkets, specialty stores, and an expanding online retail presence, these products are easily accessible to consumers across Western, Southern, Eastern, and Northern Central Australia. Market players are capitalizing on this trend through product innovation, expansion, and strategic marketing to meet growing consumer demand. As health trends rise globally, gluten-free products are becoming integral to the Australian diet. For detailed industry insights and a market forecast, a free report from Mordor Intelligence™ is available for download.
