Australia Hair Care Market Size (2024 - 2029)

The market size for hair care in Australia is projected to experience growth over the forecast period, driven by evolving consumer preferences and increased awareness of product benefits. The demand for natural and organic ingredients is significantly influencing the market, leading to the introduction of new products that cater to these preferences. At-home hair care solutions and personalized treatments are becoming increasingly popular, with shampoos being the most commonly used products. Manufacturers are focusing on clinically proven and scientifically backed offerings, supported by celebrity endorsements and extensive marketing, to enhance consumer reach and product adoption.

Market Size of Australia Hair Care Industry

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Australia Hair Care Market Summary
Study Period 2019-2029
Base Year For Estimation 2023
Market Size (2024) USD 1.34 Billion
Market Size (2029) USD 1.69 Billion
CAGR (2024 - 2029) 4.82 %
Market Concentration Low

Major Players

Australia Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Australian Hair Care Market Analysis

The Australia Hair Care Market size is estimated at USD 1.34 billion in 2024, and is expected to reach USD 1.69 billion by 2029, growing at a CAGR of 4.82% during the forecast period (2024-2029).

  • The changing consumer dynamics, coupled with increasing product awareness, have been identified as the major driver for the market. In addition, amid the growing prevalence of hair thinning, loss of volume, dryness, and several other hair-related concerns among consumers across the country, hair care products are emerging as the most affluent and cost-effective way. Moreover, a rising awareness of the importance of natural and organic ingredients in hair care has driven the demand for products that align with these preferences. Owing to this, the market players are launching new natural hair care products in the country. For instance, in May 2021, Nature Organics launched a new plant-based sustainable brand, Soda. The brand provides different types of plant-based hair care products.
  • Furthermore, there is an increasing demand for at-home hair care products that enable consumers to use their personalized treatments with the premium ingredients of choice, as per their needs. The shampoo is the most preferred and used hair care product in the country for its cleansing and outward nourishment properties. Personalized hair care products with desired functionality, such as hair loss treatment, hair repair, and others, are gaining importance. Combo product offerings that contain hair conditioning and hair nourishing elements are preferred as they are easily available in the market.
  • Moreover, manufacturers in the market are focusing on introducing clinically proven and scientifically backed products to attract consumers. Celebrity endorsements and extensive marketing of the products propel the sales of these hair care products as they reach maximum consumers and encourage them to try novel products available in the market. For instance, Eva Mendes promoted the Pantene haircare brand in Australia through social media and television advertisements. Over the medium term, the demand for hair care products is expected to grow owing to the increasing demand for organic and natural hair care products.

Australian Hair Care Industry Segmentation

Hair care products help control the properties and behavior of the hair so that it can be maintained in a controlled and desirable manner. The proper use of hair care products will help boost the quality of hair by providing proper nourishment and restoration of moisture. 

The Australian hair care market is segmented by type and distribution channel. On the basis of type, the market is segmented into shampoo, conditioner, hair colorants, and other types. On the basis of the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. 

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Shampoo
Conditioner
Hair Colorants
Other Types
Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Speciality Stores
Online Stores
Other Distribution Channels
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Australia Hair Care Market Size Summary

The Australian hair care market is experiencing a notable expansion, driven by evolving consumer preferences and increased awareness of product benefits. The demand for hair care products is being fueled by concerns such as hair thinning, dryness, and the desire for natural and organic ingredients. Consumers are increasingly seeking products that offer personalized solutions, such as hair loss treatment and repair, with shampoos being the most popular choice due to their cleansing and nourishing properties. The market is witnessing a surge in the introduction of plant-based and sustainable brands, reflecting a broader trend towards natural and organic formulations. This shift is further supported by the influence of social media, which exposes consumers to global beauty trends and encourages investment in premium hair care products.

The competitive landscape of the Australian hair care market is characterized by the presence of both local and international players, with major companies like Procter & Gamble, Unilever, Henkel, and L'Oreal holding significant market shares. These companies are actively engaging in product innovations and strategic acquisitions to maintain their competitive edge. The market is also seeing the launch of new products that cater to specific hair types and concerns, such as anti-dandruff and hair repair treatments. The focus on organic and herbal alternatives is growing, driven by consumer awareness of the potential side effects of chemical ingredients. As a result, the market is poised for continued growth, with a strong emphasis on natural, scientifically backed, and premium hair care solutions.

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Australia Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Demand for Natural and Organic Hare care Products

      2. 1.1.2 Increasing Consumption of Shampoos

    2. 1.2 Market Restraints

      1. 1.2.1 Problems Associated with the use of Synthetic Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Colorants

      4. 2.1.4 Other Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Hypermarkets/Supermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Speciality Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

Australia Hair Care Market Size FAQs

The Australia Hair Care Market size is expected to reach USD 1.34 billion in 2024 and grow at a CAGR of 4.82% to reach USD 1.69 billion by 2029.

In 2024, the Australia Hair Care Market size is expected to reach USD 1.34 billion.

Hair Care Australia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)