Australia Washing Machine Market Size (2024 - 2029)

The Australian washing machine market is experiencing growth driven by the increasing population and the subsequent expansion of real estate. The market has faced challenges such as stock shortages, exacerbated by the COVID-19 pandemic, which disrupted supply chains and led to panic buying. Most washing machines in Australia are imported, and supply chain disruptions have delayed stock replenishment. Despite these challenges, the market's demand remains robust, with consumers typically retaining their washing machines for an extended period, indicating a stable market size.

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Market Size of Australia Washing Machine Industry

Australia Washing Machine Market
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 7.20 %
Market Concentration High

Major Players

Australia Washing Machine Market Size

*Disclaimer: Major Players sorted in no particular order

Australia Washing Machine Market Analysis

The Australian washing machine market is growing, owing to factors, like the rapid rise in the current population, which is leading to the rapid growth of real estate to accommodate the rising population. There's been plenty of washing machine shortages in 2020 since the COVID-19 pandemic reached Australia. There have also been some notable instances of panic buying, driven by consumer fear that certain products would soon become completely unavailable. Almost all the washing machines sold in Australia are manufactured overseas and shipped here, a process which under normal circumstances can take a few months.

Appliances usually have a very predictable demand, so the supply chain is very slow-moving; but If something disrupts the supply chain today, the impacts won't be seen in Australia until months later. When the COVID-19 pandemic first hit at the start of 2020, factories shut down and transportation slowed. Now, months later we are seeing the impact on stock levels in Australia. Australia will likely continue to experience stock shortages for the foreseeable future.

While most of the reasons for the current appliance shortage are pandemic-related, there are some other factors slowing down appliance supply chains. As the appliance stock levels started to drop due to supply chain issues, demand began to surge as the COVID-19 pandemic reached Australian shores.

Australian consumers hold onto their trusty washing machine for nine years. It's a long-term commitment that can get expensive; shoppers spend an average of AUD 817 on a new front load washing machine or nearly AUD 700 for top loaders.

Australia Washing Machine Industry Segmentation

The market is expected to gain traction in the coming years on the back of the rising growth of the working population in the country along with an increase in the average consumer spending over premium home appliances which is expected to be the major driver of the market. The Australia Washing Machine Market is segmented By Type segmented into Front Load and Top Load) By Technology segmented into Fully-Automatic and Semi-Automatic, and By Distribution Channel segmented into Supermarkets, and Hypermarkets, Specialty Stores, Online and Other Distribution Channels. The report offers market size and forecast in value (USD billion) for all the above segments.

By Type
Top Load
Front Load
By Tehnology
Fully-Automatic
Semi-Automatic
By End User
Residential
Commercial
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online
Other Distribution Channels
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Australia Washing Machine Market Size Summary

The Australian washing machine market is experiencing growth driven by factors such as population increase and the subsequent expansion of real estate. The COVID-19 pandemic significantly impacted the market, causing shortages due to factory shutdowns and transportation delays, which are still affecting stock levels. Most washing machines in Australia are imported, and the supply chain's slow-moving nature means that disruptions have long-lasting effects. Despite these challenges, the market is competitive, with major international players like Miele, Haier, Simpson, Samsung, Electrolux, LG, and Panasonic actively participating. The market is expected to continue growing, offering opportunities for further competition and innovation.

Consumer preferences in Australia are shifting, with a notable increase in the adoption of front-loading washing machines, which are favored for their energy and water efficiency, especially in a water-scarce country. While top-loaders remain more common, the gap is narrowing as more households opt for front-loaders due to their environmental benefits and long-term cost savings. The choice between the two types often correlates with the household's life cycle stage. Companies like Samsung and Panasonic are introducing advanced features, such as smart technology and enhanced stain removal functions, to cater to Australian consumers' unique needs and preferences.

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Australia Washing Machine Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Value Chain / Supply Chain Analysis

    5. 1.5 Porters 5 Force Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers/Consumers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Impact of Covid 19 on the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Top Load

      2. 2.1.2 Front Load

    2. 2.2 By Tehnology

      1. 2.2.1 Fully-Automatic

      2. 2.2.2 Semi-Automatic

    3. 2.3 By End User

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 By Distribution Channel

      1. 2.4.1 Supermarkets and Hypermarkets

      2. 2.4.2 Specialty Stores

      3. 2.4.3 Online

      4. 2.4.4 Other Distribution Channels

Australia Washing Machine Market Size FAQs

The Australia Washing Machine Market is projected to register a CAGR of 7.20% during the forecast period (2024-2029)

Miele, Haier, Simpson, Samsung, Electrolux, LG and Panasonic are the major companies operating in the Australia Washing Machine Market.

Australia Washing Machine Market Report Snapshots

Australia Washing Machine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)