Market Trends of Australia Washing Machine Industry
This section covers the major market trends shaping the Australia Washing Machine Market according to our research experts:
Front Load Washing Machines Lead the Run
Generally, front loaders tend to be more energy-efficient than top loaders when using warm water, as well as using less detergent. This is because of their horizontal drum that uses gravity to tumble the clothes. With top loaders, on the other hand, one can expect much faster cycle times.
Front-loaders have an edge on top-loaders from energy and water consumption. the main reasons why some prefer top loaders are, Easier to load, Wash cycles are shorter, top-loading detergent is more suitable for cold water washes, Add/remove items mid-cycle, Price- Even though front loaders have come down in price in recent years, top-loaders are still generally speaking the more affordable choice.
Front-loading washers present their own set of advantages, like being Highly water & energy efficient; Generally, front-load washing machines use much less water and energy to run. In a country like Australia where water is such a precious resource, this is a particularly important issue. Gentle on the clothes, Compact size, Higher spin speeds, and Less detergent is needed.
Consumers are leaning towards the front loaders not only because of its environmental benefits, but also that they are pocket friendly and have a long term benefit when compared to the top loaders as well.
Environmental Concerns Determining the Demand
Using less power and less water, front-loaders are widely acknowledged to be better for the environment, and households with front-loading machines tend to be a little more green-leaning than those with top-loaders. For example, people living in households with a front-loader are slightly more likely than those with a top-loader to agree that 'If we don't act now we'll never control our environmental problems' and 'At heart I'm an environmentalist.
More than half (52%) of Aussie households own a top-loading washing machine, a decrease from 2010 when it was 60%. In the meantime, there has been a corresponding increase in the proportion of households with a front-loader, now at 34% (up from 27% five years ago).
Whether a household opts for one or the other appears to be linked to what stage of the 'life cycle' its occupants are at. Although top-loaders are more common than front-loaders in all household types.
