Market Size of Australia Whey Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.26 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Australia Whey Protein Market Analysis
The Australia whey protein market is expected to grow from USD 48.2 million in 2023 at a CAGR of 4.26% over the upcoming five years.
- The key factors that drive the growth of the whey protein market in Australia are the rising demand for dairy ingredients and the keen interest of youngsters in protein-rich sports nutrition. Also, other factors, such as rising awareness among the masses to be fit and remain in shape, along with enhancing body immunity across the country, have led to significant growth in demand for whey protein in urban areas. This increase in the number of muscle and fitness enthusiasts has prompted a growing consumer demand for whey-based protein sports beverages, specialized nutritional drinks, nutritional snack bars, and other products that are designed to optimize athletic performance.
- In addition, an increase in demand for whey protein was observed in the personal care market in Australia, as it has high-end usage in the production of various weight management and beauty products. Also, when supplement foods are used to boost protein intake, the ISSN recommended that milk-based proteins are superior to plant-based sources, thus boosting the whey protein market. In addition, protein from dairy, specifically the whey portion, appears to be absorbed faster and elicit a faster muscle-protein-synthesis response than beef.
- Furthermore, the presence of high branched-chain amino acids (BCCA) content of natural protein to stimulate muscle protein synthesis in a dose-dependent manner, according to the National Center for Biotechnology Information (NCBI), has geared the marked. In addition, intensive research and development on whey protein intake in sports nutrition will further boost the market growth in the forecasted period
Australia Whey Protein Industry Segmentation
Whey protein is a high-quality protein derived from milk during the cheese-making process. It is one of the two main proteins found in milk, the other being casein. Whey protein is separated from the liquid portion of milk, known as whey, and then processed into various forms to create protein supplements and food products.
The Australia whey protein market is segmented by type and by application. By type, the market is segmented into whey protein concentrates, whey protein isolates, and hydrolyzed whey proteins, and by application into sports and performance nutrition, infant formula, and functional/fortified food.
For each segment, the report offers the market size in value terms in USD and in volume terms in tons for all the abovementioned segments.
| Type | |
| Whey Protein Concentrates | |
| Whey Protein Isolates | |
| Hydrolyzed Whey Proteins |
| Application | |
| Sports and Performance Nutrition | |
| Infant Formula | |
| Functional/Fortified Food |
Australia Whey Protein Market Size Summary
The whey protein market in Australia is experiencing a robust expansion, driven by a growing demand for dairy ingredients and an increasing interest in protein-rich sports nutrition among younger consumers. This trend is further fueled by a heightened awareness of fitness and health, leading to a surge in the consumption of whey-based protein products such as sports beverages, nutritional drinks, and snack bars. The market is also witnessing a rise in the use of whey protein in the personal care sector, where it is valued for its applications in weight management and beauty products. The superior absorption and muscle-protein-synthesis benefits of whey protein, particularly its high branched-chain amino acids content, are contributing to its popularity, especially among fitness enthusiasts and athletes.
The whey protein isolate segment is gaining traction due to its superior purity and benefits in various nutritional industries, including medical, clinical, and infant nutrition. Its appeal is further enhanced by its lower carbohydrate, lactose, and fat content, making it a preferred choice for health-conscious consumers. The market is characterized by a competitive landscape with numerous regional and domestic players, who are focusing on strategic mergers, acquisitions, and product innovations to strengthen their market presence. Key industry players are actively investing in research and development to enhance their product offerings, as evidenced by recent advancements such as FrieslandCampina's introduction of a whey protein ingredient with Human Milk Oligosaccharides for infant nutrition.
Australia Whey Protein Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Increasing awareness towards fitness among consumers
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1.1.2 Demand for convenient fortified foods
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1.2 Market Restraints
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1.2.1 Increasing vegan culture in the market
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Whey Protein Concentrates
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2.1.2 Whey Protein Isolates
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2.1.3 Hydrolyzed Whey Proteins
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2.2 Application
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2.2.1 Sports and Performance Nutrition
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2.2.2 Infant Formula
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2.2.3 Functional/Fortified Food
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Australia Whey Protein Market Size FAQs
What is the current Australia Whey Protein Market size?
The Australia Whey Protein Market is projected to register a CAGR of 4.26% during the forecast period (2024-2029)
Who are the key players in Australia Whey Protein Market?
Arla Foods Ingredients Group P/S, FrieslandCampina Ingredients, Glanbia plc, Lactalis Ingredients and Milkiland are the major companies operating in the Australia Whey Protein Market.
