Market Size of austria e-bike Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.99 Billion |
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Market Size (2029) | USD 1.64 Billion |
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Largest Share by Propulsion Type | Pedal Assisted |
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CAGR (2024 - 2029) | 10.63 % |
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Fastest Growing by Propulsion Type | Throttle Assisted |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Austria E-bike Market Analysis
The Austria E-bike Market size is estimated at 0.99 billion USD in 2024, and is expected to reach 1.64 billion USD by 2029, growing at a CAGR of 10.63% during the forecast period (2024-2029).
0.99 Billion
Market Size in 2024 (USD)
1.64 Billion
Market Size in 2029 (USD)
12.18 %
CAGR (2017-2023)
10.63 %
CAGR (2024-2029)
Largest Segment by Propulsion Type
80.70 %
value share, Pedal Assisted, 2023
Ease of travel, the ability to carry heavy loads, being suitable for various terrains, and health benefits are some primary factors that make pedal-assisted bikes the largest segment by propulsion type.
Largest Segment by Application Type
76.30 %
value share, City/Urban, 2023
City/urban bike is the largest application type as the number of people commuting daily to local areas, like offices, schools, and marketplaces, is growing significantly.
Largest Segment by Battery Type
99.83 %
value share, Lithium-ion Battery, 2023
The lithium-ion battery segment is the largest segment by battery type due to its qualities, including lightweight, greater range, quick-charging ability, longevity, and declining costs as technology advances.
Fastest-growing Segment by Propulsion Type
10.68 %
Projected CAGR, Throttle Assisted, 2024-2029
The speed pedelec segment is the fastest-growing segment by propulsion type due to the growth in leisure activities, like off-road riding and long-distance travel, and people’s preference for bikes over cars for daily commutes.
Leading Market Player
9.69 %
market share, KTM Bike Industries, 2022
KTM is a well-established Austrian brand with strong production capabilities, comprehensive product offerings, and a strong customer base, making it the largest e-bike brand in Austria.
PROPULSION SEGMENT MARKET OVERVIEW
- The Austrian e-bike market experienced a surge in demand. E-bikes have currently become increasingly popular in Austria as a sustainable and practical mode of transportation for commuting, running errands, and leisure activities. According to a European Bicycle Manufacturers Association (EBMA) report, e-bikes accounted for approximately 25% of all bicycles sold in Austria in 2019. The report also noted that the Austrian e-bike market was expected to continue its growth trajectory in the coming years, driven by factors such as increasing awareness of the health and environmental benefits of e-bikes, government initiatives to promote cycling, and technological advancements in e-bike design.
- Several major e-bike brands were expanding their operations in Austria, including Bosch, Shimano, and Giant, who were launching new models of e-bikes designed specifically for the Austrian market. Several local players, such as KTM and Simplon, were also gaining popularity in the region.
- The Austrian government has also introduced several initiatives to promote the use of e-bikes, such as providing financial incentives for purchasing e-bikes and investing in the development of cycling infrastructure. Several cities in Austria, such as Vienna and Salzburg, have implemented bike-sharing schemes that include e-bikes as part of their fleets. Overall, the Austrian e-bike market is expected to continue its growth during the forecast period, driven by factors such as government support, increasing consumer demand, and technological advancements.
Austria E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.
- The Austrian e-bike market experienced a surge in demand. E-bikes have currently become increasingly popular in Austria as a sustainable and practical mode of transportation for commuting, running errands, and leisure activities. According to a European Bicycle Manufacturers Association (EBMA) report, e-bikes accounted for approximately 25% of all bicycles sold in Austria in 2019. The report also noted that the Austrian e-bike market was expected to continue its growth trajectory in the coming years, driven by factors such as increasing awareness of the health and environmental benefits of e-bikes, government initiatives to promote cycling, and technological advancements in e-bike design.
- Several major e-bike brands were expanding their operations in Austria, including Bosch, Shimano, and Giant, who were launching new models of e-bikes designed specifically for the Austrian market. Several local players, such as KTM and Simplon, were also gaining popularity in the region.
- The Austrian government has also introduced several initiatives to promote the use of e-bikes, such as providing financial incentives for purchasing e-bikes and investing in the development of cycling infrastructure. Several cities in Austria, such as Vienna and Salzburg, have implemented bike-sharing schemes that include e-bikes as part of their fleets. Overall, the Austrian e-bike market is expected to continue its growth during the forecast period, driven by factors such as government support, increasing consumer demand, and technological advancements.
| Propulsion Type | |
| Pedal Assisted | |
| Speed Pedelec | |
| Throttle Assisted |
| Application Type | |
| Cargo/Utility | |
| City/Urban | |
| Trekking |
| Battery Type | |
| Lead Acid Battery | |
| Lithium-ion Battery | |
| Others |
Austria E-bike Market Size Summary
The Austrian e-bike market is experiencing significant growth, driven by increasing consumer demand for sustainable and practical transportation options. E-bikes have gained popularity as an eco-friendly alternative for commuting, errands, and leisure activities. This trend is supported by government initiatives promoting cycling, heightened awareness of health and environmental benefits, and advancements in e-bike technology. Major brands like Bosch, Shimano, and Giant are expanding their presence in Austria, introducing models tailored to local preferences. Additionally, local companies such as KTM and Simplon are gaining traction. The government's support through financial incentives and infrastructure development further bolsters the market's expansion, with cities like Vienna and Salzburg integrating e-bikes into their bike-sharing schemes.
The market's growth trajectory is also influenced by changing consumer behaviors, particularly during the COVID-19 pandemic, which saw a shift towards e-bikes due to concerns over public transportation and social distancing. The resumption of business operations and the easing of trade barriers have facilitated the supply of e-bikes, while the introduction of high-tech features like fast charging and extended range is expected to enhance adoption rates. The fragmented market is dominated by key players such as Haibike, KTM Bike Industries, Cube Bikes, Scott Sports, and Trek Bicycle Corporation, who continue to innovate and expand their offerings. Overall, the Austrian e-bike market is poised for continued growth, supported by favorable government policies, technological advancements, and a shift in consumer preferences towards more sustainable transportation solutions.
Austria E-bike Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Propulsion Type
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1.1.1 Pedal Assisted
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1.1.2 Speed Pedelec
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1.1.3 Throttle Assisted
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1.2 Application Type
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1.2.1 Cargo/Utility
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1.2.2 City/Urban
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1.2.3 Trekking
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1.3 Battery Type
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1.3.1 Lead Acid Battery
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1.3.2 Lithium-ion Battery
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1.3.3 Others
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Austria E-bike Market Size FAQs
How big is the Austria E-bike Market?
The Austria E-bike Market size is expected to reach USD 986.91 million in 2024 and grow at a CAGR of 10.63% to reach USD 1.64 billion by 2029.
What is the current Austria E-bike Market size?
In 2024, the Austria E-bike Market size is expected to reach USD 986.91 million.
