Austria ICT Market Size (2024 - 2029)

The Austrian ICT market is experiencing significant growth, driven by increased investments in digital and advanced technologies such as cybersecurity, artificial intelligence, and robotics. The market's expansion is supported by substantial spending on hardware and software services by local companies, alongside government initiatives aimed at developing the ICT sector. The adoption of 5G networks, the rising demand for digitalization, and the growth in IT infrastructure are further contributing to the market's expansion. Additionally, the COVID-19 pandemic has accelerated digital transformation, leading to a higher demand for various digital services, which continues to create new opportunities for market growth.

Market Size of Austria ICT Industry

Austria ICT Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.00 %
Market Concentration Medium

Major Players

Austria ICT Market Major Players

*Disclaimer: Major Players sorted in no particular order

Austria ICT Market Analysis

Austria's ICT Market is expected to grow at a CAGR of 6% over the next five years. Increasing emphasis on digital technology and advanced technology, such as cyber security, artificial intelligence, and robotics, drives the market's growth. The ICT market across the Country is multiplying due to strong spending on hardware and software services by Austrian companies.

  • The ICT sector includes both the IT and Telecom markets. IT investments are growing, and the ICT market demand is expected to grow significantly over the next five years. The increasing need to explore and adopt digital technologies and initiatives, the increase in the overall demand for digitalization and increasing IT infrastructure developments, the wide adoption of the 5G networks, and the rising penetration of technology investments are boosting the Austrian ICT market growth significantly.
  • The government took initiatives to develop the ICT industry, which would drive new growth opportunities for the ICT market. For instance, NTT plans to expand its data center in Vienna, Austria. The Vienna 1 facility will be extended by about 3,000 sq m (32,300 sq ft), bringing it to 8,600 sq m. The facility will have a capacity of 15.2 MW. The federal government committed to investing worth USD 4.8 million in the project.
  • Although information and communication technology (ICT) is everywhere, it plays a significant role in the Country's economic development. For instance, the Austrian Federal Government adopted the Artificial Intelligence Mission Austria 2030 (AIM AT 2030) Strategy to capitalize on Artificial intelligence (AI) possibilities for Austria and minimize the potential risks. Artificial intelligence is an essential key to being successful in digital change. Such government initiatives would bring new growth opportunities for the Austrian ICT market.
  • The ICT industry significantly impacts Austria's GDP (Gross domestic product). According to the IMF (International Monetary Fund), Austria's GDP is expected to grow by USD 564.32 billion by 2027. The county's GDP is growing significantly with increasing IT investments that would create new growth opportunities for the Austrian ICT market.
  • According to ITU (International Telecommunication Union), an internet user in Austria is expected to grow steadily from last year to 2028. According to the research, the Country's internet users increased by 7.89 million in the previous year. Also, Austria's internet users are expected to grow by 8.35 million users in 2028. The growing number of internet users would drive new growth opportunities for the Austrian ICT market.
  • Due to the COVID-19 pandemic, a large portion of the Austrian population was forced to stay at home constantly, and many opted to work from home due to increased broadband consumption. Post COVID-19 scenario created an unexpectedly high demand for mobile, fixed broadband, fixed voice, pay-TV, and OTT services. Further COVID-19 pandemic accelerated digital transformation in Austria, creating new growth opportunities for the Austrian ICT market.

Austria ICT Industry Segmentation

Austria's ICT market includes deep analysis of critical technology investments such as cloud technologies and artificial intelligence.

Austria's ICT Market is segmented by type (hardware, software, IT services, telecommunication services), by the size of the enterprise (small and medium enterprises, large enterprises), by end-user vertical (BFSI, IT & Telecom, government, retail, and E-Commerce, manufacturing, energy, and utilities, and other industry verticals).

The market sizes and forecasts are in terms of value (USD million) for all the above segments.

By Type
Hardware
Software
IT Services
Telecommunication Services
By Size of Enterprise
Small and Medium Enterprises
Large Enterprises
By Industry Vertical
BFSI
IT and Telecom
Government
Retail and E-commerce
Manufacturing
Energy and Utilities
Other Industry Verticals
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Austria ICT Market Size Summary

The Austrian ICT market is poised for significant growth, driven by a robust emphasis on digital and advanced technologies such as cybersecurity, artificial intelligence, and robotics. This expansion is fueled by substantial investments in both hardware and software services by Austrian enterprises, alongside government initiatives aimed at fostering the ICT industry. The sector encompasses both IT and telecom markets, with increasing demand for digitalization, IT infrastructure development, and the widespread adoption of 5G networks contributing to market growth. The government's commitment to projects like the expansion of data centers and strategies such as the Artificial Intelligence Mission Austria 2030 further bolster the market's potential, creating new opportunities for innovation and economic development.

The market's growth trajectory is supported by rising consumer spending, increased demand for cloud services, and significant private and government investments. Key players in the industry are actively enhancing their technology offerings, with companies like Microsoft and AWS expanding their cloud infrastructure in Austria. The post-COVID-19 landscape has accelerated digital transformation, leading to heightened demand for broadband and digital services. Additionally, the growing population and the need for advanced technologies like IoT and machine learning are driving the market forward. The ICT sector's contribution to Austria's GDP underscores its importance, with ongoing investments in 5G, AI, and other technologies expected to sustain this growth momentum over the coming years.

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Austria ICT Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Stakeholder Analysis

    3. 1.3 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Hardware

      2. 2.1.2 Software

      3. 2.1.3 IT Services

      4. 2.1.4 Telecommunication Services

    2. 2.2 By Size of Enterprise

      1. 2.2.1 Small and Medium Enterprises

      2. 2.2.2 Large Enterprises

    3. 2.3 By Industry Vertical

      1. 2.3.1 BFSI

      2. 2.3.2 IT and Telecom

      3. 2.3.3 Government

      4. 2.3.4 Retail and E-commerce

      5. 2.3.5 Manufacturing

      6. 2.3.6 Energy and Utilities

      7. 2.3.7 Other Industry Verticals

Austria ICT Market Size FAQs

The Austria ICT Market is projected to register a CAGR of 6% during the forecast period (2024-2029)

IBM Corporation, Dell Inc., Oracle, Microsoft Corporation and Cisco Systems are the major companies operating in the Austria ICT Market.

Austria ICT Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)