Austria Snack Bar Industry Overview
The Austria snack bar market is highly competitive with key international players, such as General Mills, Nestle, Mars Inc., and CLIFF bar. Companies are coming up with several marketing strategies for strong positioning of their snack bars, such as clean label campaigns and product launches, with several developments, like the raw label, meat-based bars, plant-based protein bars, and others. Various food processing companies have merged with larger national or foreign companies, so as to secure their position in the larger, matured European market. For instance, all leading retailers in Austria are part of a large German retailer group with one exception, i.e., Spar (International Spar Centrale BV). Other major retailer groups in the country include Rewe Group and Aldi Group.
Austria Snack Bar Market Leaders
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Clif Bar (LUNA BAR)
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General Mills
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Nestle
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Hero Group
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Nature Balance Foods
- *Disclaimer: Major Players sorted in no particular order
