Market Trends of Austria Snack Bar Industry
This section covers the major market trends shaping the Austria Snack Bar Market according to our research experts:
Breakfast Bars likely to Register Highest Growth Rate
Breakfast bars are marketed as healthier snack alternatives to several products, like confectionery, biscuits, and cakes. Moreover, they serve as a replacement to general muesli or cereals, particularly among the office goers, because of the convenient ‘on the go’ trend. Consumers are replacing meals with breakfast bars for nutrition. Bars high in protein and fiber content and low in carbohydrates, are influencing the preferences of consumers in the snack bar market. Some of the most popular trends in the breakfast bar segment include label claims, such as “gluten-free” and “high in fiber or added fiber”. The snacking trend has even come up with the term “second breakfast”, which refers to mid-morning munch for people at their office desk.
Hypermarket/Supermarket Segment Accounted For Largest Share
Several Austrian firms have their distribution channels across the neighboring markets of Central and Eastern Europe at wholesale as well as retail levels. By distribution channel, the Austrian snack bar market was led by hypermarkets/supermarkets with a highest share, followed by discounters. Also, the discounters are expected to register the highest growth rate during the forecast period, owing to their pricing strategy, promotional activities, and availability of variety of products. Snack bars are sold primarily through supermarkets/hypermarkets in most regions. As these cutlets are abundantly available in most of the areas in the region, people prefer to buy daily groceries including, snack bars. There has been an increase in the sale of snack bars through the supermarket/hypermarket chains, due to the availability of new styles and flavors of snack bars across the shelves.
