Market Share of Austria OOH And DOOH Industry
The Austrian OOH and DOOH market is semi-consolidated, with some of the major market vendors, such as Gewista Werbegesellschaft mbH, Crossvertise GmbH, etc., holding a significant share of the market. Market vendors are indulging in partnership, acquisition, and merger activities to expand their market share in the Austrian OOH and DOOH market. Major players in the market include Gewista Werbegesellschaft mbH, Crossvertise GmbH, Hivestack Technologies Inc., Gutenberg-Werbering Gesellschaft mbH, and trio-group.
- April 2024: Schindler, a European elevator company, announced a collaboration with FRAMEN, a content-streaming platform. Their goal is to introduce DOOH advertising, blending digital signage with infotainment content, specifically targeting hotel elevators in the DACH region (comprising Germany, Austria, and Switzerland). As part of this initiative, the partnership has already rolled out 150 screens for DOOH advertising, accessible through the FRAMEN platform. These screens are strategically placed in three-star and four-star hotels. The initial launch concentrated on Austria's Alpine resort area, with screens installed in prominent hotels in Ischgl, Kitzbühel, Saalbach-Hinterglemm, Zell am See, Zillertal, Sölden, Lech, and St. Anton am Arlberg.
Austria OOH and DOOH Market Leaders
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Gewista Werbegesellschaft mbH
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crossvertise GmbH
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Hivestack Technologies Inc.
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Gutenberg-Werbering Gesellschaft m.b.H.
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trio-group
*Disclaimer: Major Players sorted in no particular order
