Market Size of Austria OOH And DOOH Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 184.40 Million |
| Market Size (2029) | USD 251.75 Million |
| CAGR (2024 - 2029) | 6.42 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Austria OOH and DOOH Market Analysis
The Austria OOH And DOOH Market size is estimated at USD 184.40 million in 2024, and is expected to reach USD 251.75 million by 2029, growing at a CAGR of 6.42% during the forecast period (2024-2029).
- The Austrian OOH and DOOH advertising market is witnessing significant growth, marked by the growing presence of OOH and DOOH vendors, changing consumer behavior, highly developed public transit infrastructure, and the growing technological advancements in the country's advertising landscape.
- Austria's robust economy and elevated living standards are bolstering the expansion of the out-of-home and digital out-of-home advertising market. The country boasts a robust infrastructure encompassing an extensive highway network, efficient public transportation, and numerous shopping centers. These create significant opportunities for out-of-home and digital out-of-home advertising. Furthermore, Austria's vibrant tourism sector draws in a substantial influx of global visitors, offering advertisers a richly diverse target audience.
- One of the key trends in the Austrian digital out-of-home advertising market is the rising adoption of programmatic advertising. Programmatic advertising allows for the automated buying and selling of ad space in real-time through algorithms and data to optimize ad placements. Market vendors such as Goldbach Austria GmbH are actively fueling the programmatic advertising trend in Austria, with the company allowing brands to present their message at the right time and in the perfect place by leveraging automated and data-driven processes.
- For instance, in partnership with Goldbach, BILLA strategically placed screens near convenience stores to run programmatic ads for their Simply Good products. The campaign, active from May 22 to June 6, 2024, employed a diverse range of dynamic ad formats tailored to specific screen locations, times, and individual advertising media.
- More technological advances in the coming years will further shape the future growth of the Austrian OOH and DOOH market. Moreover, the country's highly developed public transit infrastructure and the growing presence of foreign market vendors will positively influence the growth of the Austrian OOH and DOOH market in the coming years.
