Market Share of Authentication Services Industry
The competitive rivalry in the authentication services market is high. The ability of these competitors to continually innovate their products and services has enabled them to achieve a competitive advantage over other players in the market. Through research and development activities, mergers and acquisitions, and strategic partnerships, these players can gain a larger footprint in the market. Some of the recent developments in the market are:
- January 2020 - IBM filed a patent for developing a 'self-aware token' primarily designed to record events of an offline transaction, with the United States Patent and Trademark Office. The patent filed relates to financial data processing in an electronic currency platform and processing e-commerce tokens, which involve offline transactions.
- March 2019 - FSS (Financial Software and Systems), a global payments technology company, launched the FSS Secure3D, the company's new-generation adaptive authentication solution based on the EMVCo 3DS 2.0 protocol. Globally, across various regions, banks are needed to implement the 3DS2.0 between 2019 and 2020.
Authentication Services Market Leaders
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Entrust Datacard Corporation
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Tata Communications.
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IBM Corporation
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Microsoft Corporation
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Google LLC
*Disclaimer: Major Players sorted in no particular order
