Market Share of Automotive Alternator Industry
The market for automotive alternators is dominated by four companies, namely Denso, Valeo, Mitsubishi Electric, and Hitachi Automotive. Collectively, these companies occupy nearly 80% of the market worldwide. Denso claims to be the market leader in alternators since 1988. The 'others' part of the market is fragmented with the presence of both local and global players.
The market is subject to intense competition, even in the aftermarket segment, where many small companies are coming up with similar offerings. E-tailing and e-commerce are also helping the aftermarket players register considerable sales.
The major players in the market have been involved in cases regarding parts cartels and price fixation to maintain their market shares in certain geographical locations, ensuring that other players do not occupy a considerable market share in those regions.
- May 2023: Dayco expanded its product offering by adding its alternator decoupler pulley (ADP). It announced plans to start production at its state-of-the-art facility in China by mid-2024.
- February 2023: BorgWarner announced the spin-off of its Fuel Systems and Aftermarket segments into a new publicly traded company named PHINIA Inc. Focusing heavily on alternators, PHINIA aims to lead in providing reliable and efficient power generation solutions across commercial, light vehicle, and aftermarket segments.
- September 2022: STMicroelectronics introduced the L9918 automotive alternator regulator to enhance 12V vehicle electrical systems. The regulator's MOSFET can deliver up to 13A to the alternator coil, with integrated non-volatile memory to program voltage set points and alternator characteristics. It includes a LIN bus interface for easy ECU connection that complies with VDA specifications.
Automotive Alternator Market Leaders
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Denso Corporation
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Valeo
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Mitsubishi Electric Corporation
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Hitachi Automotive Systems Ltd
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Hella KGaA Hueck & Co.
*Disclaimer: Major Players sorted in no particular order
