Market Trends of Automotive Camera Industry
This section covers the major market trends shaping the Automotive Camera Market according to our research experts:
Innovations to Lead the Development of the Automotive Camera Market
Sensing cameras are gradually becoming an integral part of an active safety system in vehicles. The growth can be attributed to the increase in safety concerns of the passengers and strict government initiatives. Sensing cameras also provide a higher level of performance than general-purpose driving cameras by maintaining quality standards as cost-effective solutions.
These are intelligent safety systems with two key components: A remote sensor is a device that collects data about real-world conditions through sensors, such as radar, ultrasonic sensors, and cameras. The processing computer receives data from these cameras, and then the sensor makes the decision and sends commands to the vehicle subsystems.
- In March 2019, Garmin Ltd announced a fresh iteration to its backup camera solution with the all-new BC 40, the company's first wireless backup camera with a compatible Wi-Fi-enabled Garmin GPS navigator that allows drivers to confidently see a wide and clear view from the backup camera on the navigation display to help encourage a safer driving experience.
With the increasing adoption of ADAS features in vehicles, the demand for cameras is increasing significantly.
- In March 2020, BMW launched plug-in hybrid 330e and 330e xDrive. Its ADAS includes active cruise control with stop and go, which can accelerate and slow automatically to maintain the desired speed set by the driver. It also has standard features such as active guard, frontal collision warning, city collision mitigation, and lane departure warning.
Sensing cameras provide a higher level of performance than general-purpose driving cameras while also meeting the required automotive quality standards as cost-effective solutions. With the increasing adoption of ADAS features in vehicles, the demand for cameras has been increasing.
Expected to Experience the Fastest Growth
North America is expected to hold a dominant share in the market, followed by Europe and Asia-pacific region during the forecast period. Growing demand for luxury vehicles in the United States, Canada, and Mexico, coupled with increasing installation of ADAS in commercial vehicles and passenger cars likely to drive demand in the region during the forecast period.
In addition, the rising penetration of camera-based convenience features in luxury vehicles and the active engagement of players in the market is also largely influencing the growth of the automotive camera market. Also, the rising consumer demand for active safety systems is another driver flourishing the growth of the automotive camera market, which in turn is raising the growth of the target market across the region. For instance, In August 2019, Magna opened a new USD 50 million manufacturing center near Flint, Michigan, to cater to the increased demand for digital cameras from customers.
Europe is also likely to hold a prominent share in the market owing to the high installation of ADAS and legislation mandating the installation of safety technologies in passenger cars in Germany, the UK, France, and Italy. The growing influence of the new car assessment program (NCAP) is one of the drivers of the global automotive camera market. The Asia Pacific is expected to witness significant growth, mainly in China, India, Japan, Thailand, Malaysia, and South Korea, in light of rapid industrialization along with an increasing automobile production.
