Away-From-Home Tissue and Hygiene Market Size (2024 - 2029)

The Away-From-Home Tissue and Hygiene Market is experiencing growth, driven by increasing demand in urban areas, where institutions and commercial establishments require these products in bulk. This segment accounts for a significant portion of global tissue consumption, with its market size expanding steadily. However, the market's expansion is challenged by high raw material costs and competition from innovative alternatives like electronic dryers. The ongoing geopolitical tensions, such as the Russia-Ukraine war, also influence the market dynamics.

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Market Size of Away-From-Home Tissue and Hygiene Industry

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Away-From-Home Tissue and Hygiene Market Summary
Study Period 2018 - 2029
Market Size (2024) USD 39.81 Billion
Market Size (2029) USD 54.95 Billion
CAGR (2024 - 2029) 6.66 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Away-From-Home Tissue and Hygiene Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Away From Home Tissue Market Analysis

The Away-From-Home Tissue and Hygiene Market size is estimated at USD 39.81 billion in 2024, and is expected to reach USD 54.95 billion by 2029, growing at a CAGR of 6.66% during the forecast period (2024-2029).

It is estimated that more than 9% of the paper products processed worldwide end up as tissue products, accounting for at least 21 million tons of tissue paper annually. In recent years, away-from-home products are estimated to be accountable for more than one-third of global tissue consumption, and these products are increasing at a moderate pace every year. Furthermore, the Russia-Ukraine war has an impact on the overall ecosystem of the market.

  • Most away-from-home tissue products are bought by building owners, institutions, and janitorial services directly from distributors. The products are usually bought in bulk and are often installed in dispensers used in their establishments to maintain customers' loyalty toward that brand. The primary ground of competition usually revolves around the product's price, compatibility with dispensers, and ease of replenishment.
  • These products have become one of the most widely used commodities in the world. The increasing demand from urban regions for away-from-home tissue products is mainly driving the hygiene market. Many end users, from restaurants and food trucks to commercial users, have a constant demand for these products in urban markets compared to rural establishments that rely on retail variants.
  • The high raw material price is a significant factor that is limiting the growth of the market for tissue all over the world. Moreover, new innovative products, such as electronic dryers, are impacting the development of the market.

Away From Home Tissue Industry Segmentation

The study considers the revenue generated from selling various types of away-from-home tissue and hygiene products/solutions provided by vendors operating in the market. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyzes the overall impact of COVID-19 on the ecosystem.

The Away-From-Home Tissue and Hygiene Market is segmented by Product Type (Paper Napkins, Paper Towels, Wipes, Toilet Papers, Incontinence Products, and Other Product Types), End User (Commercial, Food and Beverage, Hospitals and Healthcare, and Other End Users), and Geography. The market sizes and values are provided in terms of value (USD million) for all the above segments.

By Product Type
Paper Napkins
Paper Towels
Wipes
Toilet Papers
Incontinence Products
Other Product Types
By End User
Commercial
Food and Beverages Industry
Hospitals and Healthcare
Other End Users
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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Away-From-Home Tissue and Hygiene Market Size Summary

The away-from-home tissue and hygiene market is experiencing significant growth, driven by increasing urban demand and the expansion of commercial establishments such as restaurants, hotels, and healthcare facilities. This market segment accounts for a substantial portion of global tissue consumption, with products being primarily purchased in bulk by building owners, institutions, and janitorial services. The competition in this market is largely based on product pricing, compatibility with dispensers, and ease of replenishment. Despite the high demand, the market faces challenges such as the rising cost of raw materials and the impact of innovative alternatives like electronic dryers. However, paper and cloth towels continue to demonstrate superior drying efficiency, maintaining their popularity.

In the Asia-Pacific region, countries like China, Australia, Singapore, and India are key drivers of demand due to factors such as a growing middle class, increased disposable incomes, and the rise of medical tourism. The market is highly fragmented, with numerous players striving to capture market share by offering high-quality products. Notable companies in this space include Kimberly-Clark Corporation, Georgia Pacific LLC, SCA, Procter & Gamble, and Kruger Products. Recent innovations, such as Kimberly-Clark's introduction of bio-based and recyclable core plugs, highlight the industry's focus on sustainability. Investments in production capabilities, like SCA's upgrade in Sweden, further underscore the market's commitment to enhancing efficiency and environmental sustainability.

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Away-From-Home Tissue and Hygiene Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Demand for Recycled Products

      2. 1.2.2 Increased Spending on Hygiene

    3. 1.3 Market Restraints

      1. 1.3.1 Growing Trend of Electronic Dryers

      2. 1.3.2 Slow Growth In the Market

    4. 1.4 Industry Value Chain Analysis

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Suppliers

      2. 1.5.2 Bargaining Power of Buyers/Consumers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitute Products

      5. 1.5.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Paper Napkins

      2. 2.1.2 Paper Towels

      3. 2.1.3 Wipes

      4. 2.1.4 Toilet Papers

      5. 2.1.5 Incontinence Products

      6. 2.1.6 Other Product Types

    2. 2.2 By End User

      1. 2.2.1 Commercial

      2. 2.2.2 Food and Beverages Industry

      3. 2.2.3 Hospitals and Healthcare

      4. 2.2.4 Other End Users

    3. 2.3 Geography

      1. 2.3.1 North America

      2. 2.3.2 Europe

      3. 2.3.3 Asia-Pacific

      4. 2.3.4 Latin America

      5. 2.3.5 Middle East & Africa

Away-From-Home Tissue and Hygiene Market Size FAQs

The Away-From-Home Tissue and Hygiene Market size is expected to reach USD 39.81 billion in 2024 and grow at a CAGR of 6.66% to reach USD 54.95 billion by 2029.

In 2024, the Away-From-Home Tissue and Hygiene Market size is expected to reach USD 39.81 billion.

Away From Home Tissue Market Report Snapshots

Away From Home Tissue Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)