Market Trends of Away-From-Home Tissue and Hygiene Industry
This section covers the major market trends shaping the Away From Home Tissue & Hygiene Market according to our research experts:
Toilet Paper to Occupy the Maximum Market Demand
- Paper and cloth towels in the market are proven to have the highest drying capacity compared to other alternatives, like electronic dryers. According to a study conducted by Mayo Clinic Proceedings, a prominent medical journal, on the drying efficiency of several hand drying methods, the results indicated that residual water was more efficiently removed from the hands by paper towels compared to jet and hot air dryers.
- Recent studies claim that 3 in 10 shoppers are considered heavy users of bathroom tissues and shop for about 13 rolls every month. Toilet papers are seeing the advantage of the support of effective category segmentation and added value innovations. Prime innovations, like dermatologically tested, flushable, and double-layered toilet papers, distinguish general toilet papers from premium ones.
- In some countries, the market's value growth is entirely driven by the introduction of premium and super-premium toilet paper. The differentiation of these premium and super-premium away-from-home tissue and hygiene products are already seen on supermarket shelves in the form of premium packaging, as the biggest sub-sector of away-from-home market bathroom tissues are already enjoying household penetration rates close to 100%.
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Asia-Pacific to be the Fastest Growing Market
- In Asia- Pacific, countries like China, Australia, Singapore, and India stood as the key source of demand for these products. The high demand from the market channels, such as hospitals and healthcare units, hospitality units, food businesses, and other businesses, is driving the demand for away-from-home tissue and hygiene products in the region. The highest demand was recorded in restaurants, stores, public toilets, etc., for environmental sanitation needs, where hygiene products are provided widely for customers.
- The rapidly growing middle-class population in many Asia-Pacific countries and the increasing disposable incomes of the population significantly increased domestic travel, which drives the demand for away-from-home tissue and hygiene products.
- The region is also becoming one of the most famous medical tourism hubs. There are more than 0.3 million births and 0.1 million deaths every day in the region, which leads to increased consumption of away-from-home tissue and hygiene products, such as wipes, paper towels, and napkins, in both domestic users and commercial users, like hospitals and the healthcare industry.
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