Ayurvedic Toothpaste Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.14 Billion |
| Market Size (2029) | USD 2.22 Billion |
| CAGR (2024 - 2029) | 14.21 % |
| Fastest Growing Market | Asia |
| Largest Market | Asia |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Ayurvedic Toothpaste Market Analysis
The Ayurvedic Toothpaste Market size is estimated at USD 1.14 billion in 2024, and is expected to reach USD 2.22 billion by 2029, growing at a CAGR of 14.21% during the forecast period (2024-2029).
The rise in healthcare expenditure and premiumization of products is increasing the market's growth. The market players are creating innovative strategies to market their products through e-commerce websites as well as advertisements, due to which consumers are attracted to the products. Ayurvedic toothpaste is made with ingredients like aloe vera, soda, myrrh, eucalyptus oil, plant extract, and essential oils. It is free from toxic ingredients, such as parabens, fluorides, and artificial sweeteners, which have increased the demand for the product. As people become more conscious of their oral hygiene and health, demand for such Ayurvedic products is expected to rise shortly.
The governments of many regions are conducting oral health campaigns to make people aware of oral health and hygiene. One of the campaigns, such as World Oral Health Day, focuses on highlighting the benefits of good oral health, spreading awareness about oral diseases, and promoting oral hygiene maintenance. Long-term demand for ayurvedic toothpaste is expected to rise due to increased consumer demand for chemical-free, eco-friendly products and a surge in product development spurred by current market potentials. This attracts producers to the expanding sector of Ayurveda and botanical extracts, which are gaining consumer appeal due to their functional and organic complexity. The market is expected to expand in the coming years due to rising oral health concerns among all age groups and increased customer awareness of the benefits of using Ayurvedic products.
On the occasion of the 6th Ayurveda Day, African Consumer Care Ltd, a subsidiary of Dabur International Ltd, unveiled the Dabur Red Ayurvedic Toothpaste in November 2021. This launch marked the company's commitment to the promotion of Ayurvedic oral care solutions, providing consumers with a natural and effective option for their dental hygiene needs. Additionally, the rising demand for sustainable, chemical-free, and eco-friendly products has propelled the demand for ayurvedic toothpaste in the global market. Also, the demand is fueled by consumer preferences for multifunctional toothpaste, as these products help in the mineralization of teeth and gums.
Ayurvedic Toothpaste Market Trends
Deterring Oral Health Among Population Globally
The prevalence of oral diseases continues to increase with growing urbanization and changes in living conditions, primarily owing to inadequate exposure to fluoride, the availability, and affordability of foods with high sugar content, and poor access to oral healthcare services in the community. Furthermore, the rapid consumption of sugary foods and beverages, tobacco, and alcohol has contributed to global oral health problems. According to the World Health Organization (WHO), oral diseases are a significant problem in many countries and affect people throughout their lives, causing pain, discomfort, disfigurement, and even death.
According to the Health Resources and Services Administration (HRSA), Louisiana had the highest rate of oral health problems among children and adolescents aged 1 to 17 years in 2021. Approximately 19% of kids and teenagers in Louisiana were reported to have oral health issues at that time. In comparison, across the United States, such cases were present in 14% of children and adolescents. Furthermore, organic or ayurvedic toothpaste is perceived as a safe product with the fewest side effects. Additionally, ayurvedic toothpaste is known for its ingredients, which include herbs and spices to strengthen the teeth. Hence, the prevalence of such issues and the increased awareness about using ayurvedic toothpaste is expected to further boost the market studied over the forecast period.
Moreover, with the increased expenditure on oral healthcare, consumers across the world have started taking preventive measures, which, in turn, has increased the demand for effective oral care products, including herbal or ayurvedic toothpaste. Also, customers' perceptions regarding benefits, brand awareness, pricing, flavors, the company's credibility, and the availability of product information are some of the elements that impact their choice of Ayurvedic toothpaste.
Asia-Pacific Dominates the Ayurvedic Toothpaste Market
The Asia-Pacific region holds the major market share in the global market, with major countries such as India, China, South Korea, and Thailand. Moreover, research-based evidence suggests that ayurvedic toothpaste has various functional benefits over commercially available toothpaste. The herbal industry's roots can be traced back to ancient history, especially in countries like India. Traditional Ayurvedic products, including toothpaste, are becoming more popular as people become more aware of the concept as an alternative to chemical formulations that pushes for a holistic and personalized approach in all areas, including the personal care products business. The market in the country is further expected to grow faster, owing to the Indian government's promotion of indigenous products and increasing nationalistic tendencies.
In March 2023, Red Seal, a natural health products company based in New Zealand, introduced six new oral care products. The company uses herbal remedies instead of artificial and harsh chemicals in its products. Complete care, whitening, and kids are among the herbal and mineral toothpaste offerings. All new products are available in fluoride and fluoride-free formulations. As consumer concerns about general hygiene persist, Asia's top fast-moving consumer goods companies are diversifying their oral care portfolio by entering new and niche categories, such as Ayurvedic or herbal toothpaste. Ayurveda's global reach is pushed further by the Asian population migrating to foreign countries, creating a promising market for traditional oral care products, such as toothpaste. Also, premiumization is an increasing trend in oral care, boosting the number of imported or value-added toothpaste brands. These products are stocked on retail shelves and promoted by stores to improve regional product penetration.
Ayurvedic Toothpaste Industry Overview
The Ayurvedic toothpaste market is highly competitive, with key players like Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Global Holdings Ltd., and Vicco Laboratories. The prominent market players have been developing new and innovative products and targeting new consumer demographics. Additionally, these companies are focusing on increasing the production capacities of their existing plants while investing in R&D activities. These players differentiate their products in terms of ingredients, functionality, packaging, and price to gain a competitive advantage.
Ayurvedic Toothpaste Market Leaders
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Dabur India Ltd
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Colgate-Palmolive Company
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Patanjali Ayurved
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Vicco Laboratories
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Himalaya Global Holdings Ltd.
*Disclaimer: Major Players sorted in no particular order
Ayurvedic Toothpaste Market News
- In May 2023, Dabur India launched Dabur Herb'lActivated Charcoal toothpaste to attract younger consumers. Charcoal is known as a cleanser, detoxifier, and good absorbent. The company aimed to enhance its product portfolio with the launch of whitening toothpaste and cater to the demand of urban consumers.
- In November 2022, Vitro Naturals launched herb-rich and fluoride-free toothpaste. The product uses herbs like neem, cloves, babool, and mint leaves. The toothpaste protects against teeth and gum infections, bad breath, toothache, and cavities and reduces gum and tooth pain.
- In July 2022, Alacer Corp., a GlaxoSmithKline (GSK) consumer healthcare subsidiary, launched the eco-conscious toothpaste brand Natean. The toothpaste is made with botanicals, natural flavors, and fruit extracts.
Ayurvedic Toothpaste Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Deterring Oral Health Among Population Globally to Boost Market Growth
- 4.1.2 Inclination Towards Toothpastes with Herbal Ingredients
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4.2 Market Restraints
- 4.2.1 Stronger Penetration of Conventional Toothpaste
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Buyers/Consumers
- 4.3.2 Bargaining Power of Suppliers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Distribution Channel
- 5.1.1 Supermarkets/Hypermarkets
- 5.1.2 Convenience Stores
- 5.1.3 Online Retail Stores
- 5.1.4 Pharmacies/Drug Stores
- 5.1.5 Other Distribution Channels
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5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 Germany
- 5.2.2.2 United Kingdom
- 5.2.2.3 Italy
- 5.2.2.4 France
- 5.2.2.5 Spain
- 5.2.2.6 Russia
- 5.2.2.7 Rest of Europe
- 5.2.3 Asia-Pacific
- 5.2.3.1 China
- 5.2.3.2 India
- 5.2.3.3 Japan
- 5.2.3.4 Australia
- 5.2.3.5 South Korea
- 5.2.3.6 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle East and Africa
- 5.2.5.1 United Arab Emirates
- 5.2.5.2 South Africa
- 5.2.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies adopted by leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Dabur India Ltd
- 6.3.2 Colgate-Palmolive Company
- 6.3.3 Patanjali Ayurved Ltd
- 6.3.4 Himalaya Global Holdings Ltd
- 6.3.5 Vicco Laboratories
- 6.3.6 Unilever PLC
- 6.3.7 Amway Corporation
- 6.3.8 GlaxoSmithKline PLC
- 6.3.9 Auromere Inc.
- 6.3.10 Sunrider International
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Ayurvedic Toothpaste Industry Segmentation
Ayurvedic toothpaste is an oral hygiene product made from natural and certified organic ingredients. The ingredients in herbal toothpaste are olive oil, aloe vera, eucalyptus oil, myrrh, camomile, calendula, neem, toothbrush tree, plant extracts, and essential oils. The global Ayurvedic toothpaste market is segmented by distribution channel and geography. The market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, online retail stores, pharmacies/drug stores, and other distribution channels. By geography, the market is segmented into the Americas, Europe, Asia-Pacific, the Middle East, and Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).
| Distribution Channel | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Online Retail Stores | ||
| Pharmacies/Drug Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| Italy | ||
| France | ||
| Spain | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| India | ||
| Japan | ||
| Australia | ||
| South Korea | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East and Africa | United Arab Emirates |
| South Africa | ||
| Rest of Middle East and Africa |
Ayurvedic Toothpaste Market Research FAQs
How big is the Ayurvedic Toothpaste Market?
The Ayurvedic Toothpaste Market size is expected to reach USD 1.14 billion in 2024 and grow at a CAGR of 14.21% to reach USD 2.22 billion by 2029.
What is the current Ayurvedic Toothpaste Market size?
In 2024, the Ayurvedic Toothpaste Market size is expected to reach USD 1.14 billion.
Who are the key players in Ayurvedic Toothpaste Market?
Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Vicco Laboratories and Himalaya Global Holdings Ltd. are the major companies operating in the Ayurvedic Toothpaste Market.
Which is the fastest growing region in Ayurvedic Toothpaste Market?
Asia is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Ayurvedic Toothpaste Market?
In 2024, the Asia accounts for the largest market share in Ayurvedic Toothpaste Market.
What years does this Ayurvedic Toothpaste Market cover, and what was the market size in 2023?
In 2023, the Ayurvedic Toothpaste Market size was estimated at USD 1 billion. The report covers the Ayurvedic Toothpaste Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Ayurvedic Toothpaste Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Ayurvedic Toothpaste Industry Report
Statistics for the 2024 Ayurvedic Toothpaste market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Ayurvedic Toothpaste analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
