Market Trends of Ayurvedic Toothpaste Industry
Deterring Oral Health Among Population Globally
The prevalence of oral diseases continues to increase with growing urbanization and changes in living conditions, primarily owing to inadequate exposure to fluoride, the availability, and affordability of foods with high sugar content, and poor access to oral healthcare services in the community. Furthermore, the rapid consumption of sugary foods and beverages, tobacco, and alcohol has contributed to global oral health problems. According to the World Health Organization (WHO), oral diseases are a significant problem in many countries and affect people throughout their lives, causing pain, discomfort, disfigurement, and even death.
According to the Health Resources and Services Administration (HRSA), Louisiana had the highest rate of oral health problems among children and adolescents aged 1 to 17 years in 2021. Approximately 19% of kids and teenagers in Louisiana were reported to have oral health issues at that time. In comparison, across the United States, such cases were present in 14% of children and adolescents. Furthermore, organic or ayurvedic toothpaste is perceived as a safe product with the fewest side effects. Additionally, ayurvedic toothpaste is known for its ingredients, which include herbs and spices to strengthen the teeth. Hence, the prevalence of such issues and the increased awareness about using ayurvedic toothpaste is expected to further boost the market studied over the forecast period.
Moreover, with the increased expenditure on oral healthcare, consumers across the world have started taking preventive measures, which, in turn, has increased the demand for effective oral care products, including herbal or ayurvedic toothpaste. Also, customers' perceptions regarding benefits, brand awareness, pricing, flavors, the company's credibility, and the availability of product information are some of the elements that impact their choice of Ayurvedic toothpaste.
Asia-Pacific Dominates the Ayurvedic Toothpaste Market
The Asia-Pacific region holds the major market share in the global market, with major countries such as India, China, South Korea, and Thailand. Moreover, research-based evidence suggests that ayurvedic toothpaste has various functional benefits over commercially available toothpaste. The herbal industry's roots can be traced back to ancient history, especially in countries like India. Traditional Ayurvedic products, including toothpaste, are becoming more popular as people become more aware of the concept as an alternative to chemical formulations that pushes for a holistic and personalized approach in all areas, including the personal care products business. The market in the country is further expected to grow faster, owing to the Indian government's promotion of indigenous products and increasing nationalistic tendencies.
In March 2023, Red Seal, a natural health products company based in New Zealand, introduced six new oral care products. The company uses herbal remedies instead of artificial and harsh chemicals in its products. Complete care, whitening, and kids are among the herbal and mineral toothpaste offerings. All new products are available in fluoride and fluoride-free formulations. As consumer concerns about general hygiene persist, Asia's top fast-moving consumer goods companies are diversifying their oral care portfolio by entering new and niche categories, such as Ayurvedic or herbal toothpaste. Ayurveda's global reach is pushed further by the Asian population migrating to foreign countries, creating a promising market for traditional oral care products, such as toothpaste. Also, premiumization is an increasing trend in oral care, boosting the number of imported or value-added toothpaste brands. These products are stocked on retail shelves and promoted by stores to improve regional product penetration.
