Baby Care Products Market Trends

Statistics for the 2023 & 2024 Baby Care Products market trends, created by Mordor Intelligence™ Industry Reports. Baby Care Products trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

INSTANT ACCESS

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Market Trends of Baby Care Products Industry

Increasing Preference for Fortified Baby Food

There is an increasing demand for fortified baby food, with rising awareness among parents about adequately fulfilling their babies' nutritional requirements. The growing demand for infant formula is influencing the market growth. Iron deficiency and anemia are usually common dietary deficiencies among children. Consequently, players in the market are introducing fortified baby food products rich in iron and folic acid for baby's physical and mental growth. For instance, in 2022, Nestlé introduced two new Little Steps multigrain portions of cereal for infants and toddlers in the United Kingdom under its SMA Nutrition range. Little Steps multigrain cereals, such as oat, barley, and wheat, for babies starting at six months, and Little Steps multigrain cereals with fruit for toddlers beginning at twelve months are the two varieties. In addition to being made without added sugars, the multigrain cereals are fortified with vital nutrients, including iron, to help support the proper cognitive development of young children.

Baby Care Product Market: Production value of processed baby foods, Japan, 2020-2022 (in billion Japanese yen)

Asia-Pacific is the Largest Market

North America and Europe highly dominate the baby care products market. However, Asia-Pacific is the largest market for baby care products due to the rising birth rate. Increasing brand penetration and a vast distribution network are driving the baby care products market in the region. The e-commerce sector is further supporting the growth of the market. Several baby care product websites entered the Indian market in the last couple of years. Leading online retailers make it easy for customers to deliver their purchases to their doorstep. The online baby-care market mainly includes baby food, skincare, toiletries/ diapers, toys, gear, and baby nurseries. Large multinational consumer goods companies are extending their core personal care brands to introduce premium baby care products. For instance, in 2023, the hair care brand Vega launched a new product category, 'Baby & Mom. ' Products in the new range include baby cleansers, water wipes, grooming tools, and breast pumps, among others. The line has a dedicated segment on Vega’s direct-to-customer website and is priced in the mid-segment of the market.

Baby Care Products Market: Market Size (%), By Geography, Global, 2023

Baby Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)