Market Share of Baby Diapers Industry
The market studied is highly competitive, with many regional and global players. The major strategies adopted by these companies include product innovations, expansions, and mergers and acquisitions. The market is primarily dominated by Procter & Gamble, Kimberly-Clark Corporation, Kao Corporation, Unicharm, and Essity Aktiebolag.
The presence of private-labeled brands is expected to augment the competition. Moreover, Procter & Gamble and Kimberly-Clark Corporation have adopted product innovation as their key strategy to increase their market share and category growth over the years. The companies invested heavily in their R&D sectors to launch innovative products in the market and tap into the ongoing interest of consumers in sustainable baby products, including baby diapers.
Baby Diaper Market Leaders
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Unicharm
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Kimberly-Clark
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Essity Aktiebolag
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Procter & Gamble
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KAO Corporation
*Disclaimer: Major Players sorted in no particular order
