Baby Monitor Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.62 Billion |
| Market Size (2029) | USD 2.54 Billion |
| CAGR (2024 - 2029) | 9.45 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Baby Monitor Market Analysis
The Baby Monitors Market size is estimated at USD 1.62 billion in 2024, and is expected to reach USD 2.54 billion by 2029, growing at a CAGR of 9.45% during the forecast period (2024-2029).
- With the rising number of working professionals with a baby, the demand for baby monitors is also increasing. These professionals are more likely to use baby monitors to monitor their babies while at work, thus boosting the market's growth. Moreover, more companies are investing in research and development to innovate new products that are safer, more secure, and easier to use, attracting new consumers.
- There is a trend among companies to incorporate new technologies into their baby monitors, such as artificial intelligence. For instance, in July 2022, Cubo Ai, a Taiwanese tech startup, launched an AI Sleep Sensor Pad in addition to its Cubo Ai Plus Smart Baby Monitor to enhance new parents' safety and peace of mind. A unique feature of this product is its ability to detect a baby's breathing motion.
- In addition, the market is expected to be buoyed by increased per capita income, lifestyle changes, increased awareness of childcare, and robust retailing. Since fewer baby caretakers and maids are in developed countries, baby monitors and convenience products have become increasingly popular. This has increased dependency on monitoring devices, particularly in developed countries. In turn, this contributes to the growth of the market.
- However, with the increasing concerns about the cyber-security risks of digital devices, including baby monitors, governments of various countries are developing regulations that may increase the customer reliability of these products and thus boost the demand for baby monitors in the forecasted period.
Baby Monitor Market Trends
This section covers the major market trends shaping the Baby Monitors Market according to our research experts:
Growing Number of Working Parents and Hectic Life Schedules
- The growing urbanization is changing consumers' lifestyles and reducing gender biases, thus promoting women professionals working in different fields per their choices. Due to this trend, women's engagement in the workforce has consistently increased over the years. Women worldwide allocate a substantial amount of time to activities that are not typically recorded as economic activities.
- Hence, female participation in labor markets tends to increase when the time cost of unpaid care work is reduced, shared equally with men, or made more compatible with market work. The growing participation of women, including mothers with newborn babies, is boosting the growth of monitoring devices, including baby monitors.
- The evidence from countries such as Bangladesh, Brazil, China, Ghana, India, Mexico, South Africa, and others indicates that increasing the percentage of household income occupied by women changes spending in ways that benefit families, particularly children, as they increase expenditures on education, health, nutrition, or housing. Further, in developing countries, the number of working women is increasing, providing an excellent opportunity for market players to expand their presence.
- For instance, according to World Bank, India's female labor force participation rate had increased by 0.6% in 2021. In total, the rate amounted to 19.23% in 2021.
North America is the Largest Market
- North America is dominating the overall baby monitors market and is expected to continue this trend in the future. This growth is mainly due to the rising trend of nuclear families, the increasing spending capacity of people, and a growing awareness of the advantages of these devices.
- According to the United States Census Bureau, in 2021, 35.03% and 28.45% of all households in the United States were two-person and single-person households, an increase from 34.52% and 28.01% in 2018. The growth is also attributed to the advancement of these devices and rising personal equity investment, specifically in the electronics sector in developed markets such as the United States and Canada. The region is also anticipated to witness increasing awareness among parents regarding childcare and strong retailing, which may boost the market's growth.
- Additionally, due to the region's early adoption of advanced technologies, baby monitors are widely accepted in the region. In addition to monitoring their babies' movements remotely, these products allow parents to track them remotely.
- Moreover, due to the continuous contributions of companies and research organizations to technological advancements, the competition among market players in the region is healthy, and players are launching new products in the region. For instance, in July 2022, Owlet, the manufacturer of baby monitors, launched the Owlet Cam 2, which uses artificial intelligence (AI) and machine learning (ML) to detect whether a baby is crying in the nursery. Parents receive notifications through the Owlet Dream app when the product detects sounds, motions, or crying in their child's room.
- In addition to sending video clips of sounds and motion, the camera can let parents view them on a smartphone anytime. Furthermore, due to their high purchasing power, the population of this region is more inclined toward technological developments. This, in turn, stimulates the growth of the region's market.
Baby Monitor Industry Overview
The baby monitors market is highly competitive due to several local, domestic, and global players. The major players in the market are Lenovo Group Limited, VTech Communications Inc., Summer Infant (USA) Inc., Dorel Industries, Inc., and Panasonic Holdings Corporation. The key strategies adopted by these players are product innovations and new product developments to strengthen their product portfolios and build a strong reputation in the market. Some other players are adopting mergers and acquisitions as their base strategy to eliminate competitors and capture a top position in the baby monitors market. New start-ups are also focusing on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers. These marketing strategies have an emphasis on the development of customer networks and relationships. Other companies also follow such a strategy.
Baby Monitor Market Leaders
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Lenovo Group Limited
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Panasonic Holdings Corporation
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VTech Communications Inc.
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Kids 2, Inc. (Summer Infant, Inc.)
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Dorel Industries Inc.
*Disclaimer: Major Players sorted in no particular order
Baby Monitor Market News
- October 2022: Bonoch, an emerging brand of childcare products, announced its latest innovation to assist families with multiple children. Bonoch's new video baby monitor is designed with two HD cameras supplying data to a 7-inch split-screen monitor allowing consumers to focus on multiple angles at once.
- September 2022: EZVIZ, a smart home camera brand, unveiled its first artificial intelligence (AI)-powered petite baby monitor as part of its growing product line. With its palm-sized size and visually pleasing design, the EZVIZ Baby Monitor 1 is designed to fit into any baby room. This is a fully portable, battery-powered device that can be taken virtually anywhere.
- October 2021: VTech launched its new baby monitor, LeapFrog Baby Monitors. These premium baby monitors have sought-after features such as adaptive, dimmable night light, high-definition video, high-definition color LCD screens, color night vision, and a 360-degree pan and tilt camera with zoom. According to the firm, the major strategy behind this new launch was to expand its business and product portfolio.
Baby Monitor Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables and Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Audio Baby Monitor
- 5.1.2 Video Baby Monitor
- 5.1.3 Motion Sensor Baby Monitor
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5.2 Mode of Communication
- 5.2.1 Wired
- 5.2.2 Wireless/Wi-Fi
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5.3 Distribution Channel
- 5.3.1 Online Retail Stores
- 5.3.2 Hypermarkets/Supermarket
- 5.3.3 Specialty Stores
- 5.3.4 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Spain
- 5.4.2.2 United Kingdom
- 5.4.2.3 Germany
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle-East and Africa
- 5.4.5.1 South Africa
- 5.4.5.2 Saudi Arabia
- 5.4.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Lenovo Group Limited
- 6.3.2 Samsung Group
- 6.3.3 Hanwha Corporation
- 6.3.4 Panasonic Holdings Corporation
- 6.3.5 Koninklijke Philips N.V.
- 6.3.6 Infant Optics
- 6.3.7 Dorel Industries Inc.
- 6.3.8 Kids 2, Inc. (Summer Infant, Inc.)
- 6.3.9 VTech Communications Inc.
- 6.3.10 Anker Technology (UK) Limited
- 6.3.11 Bonoch
- 6.3.12 Hangzhou Hikvision Digital Technology Co., Ltd. (EZVIZ)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Baby Monitor Industry Segmentation
An electronic device consists of a one-way radio or video transmitter and a portable receiver for remotely listening to or viewing an otherwise unaccompanied child. The baby monitors market is segmented by product type, mode of communication, distribution channel, and geography. Based on product type, the market is segmented into audio baby monitors, video baby monitors, and motion sensor baby monitors. Based on the mode of communication, the market is segmented into wired and wireless/Wi-Fi. Based on the distribution channel, the market is segmented into online retail stores, supermarkets/hypermarkets, specialty stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. For each segment, the market sizing and forecast have been done based on value (USD million).
| Product Type | Audio Baby Monitor | |
| Video Baby Monitor | ||
| Motion Sensor Baby Monitor | ||
| Mode of Communication | Wired | |
| Wireless/Wi-Fi | ||
| Distribution Channel | Online Retail Stores | |
| Hypermarkets/Supermarket | ||
| Specialty Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Spain |
| United Kingdom | ||
| Germany | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle-East and Africa |
Baby Monitor Market Research FAQs
How big is the Baby Monitors Market?
The Baby Monitors Market size is expected to reach USD 1.62 billion in 2024 and grow at a CAGR of 9.45% to reach USD 2.54 billion by 2029.
What is the current Baby Monitors Market size?
In 2024, the Baby Monitors Market size is expected to reach USD 1.62 billion.
Who are the key players in Baby Monitors Market?
Lenovo Group Limited, Panasonic Holdings Corporation, VTech Communications Inc., Kids 2, Inc. (Summer Infant, Inc.) and Dorel Industries Inc. are the major companies operating in the Baby Monitors Market.
Which is the fastest growing region in Baby Monitors Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Baby Monitors Market?
In 2024, the North America accounts for the largest market share in Baby Monitors Market.
What years does this Baby Monitors Market cover, and what was the market size in 2023?
In 2023, the Baby Monitors Market size was estimated at USD 1.48 billion. The report covers the Baby Monitors Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baby Monitors Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Baby Monitor Industry Report
Statistics for the 2024 Baby Monitor market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baby Monitor analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
