Baby Stroller Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 4.54 Billion |
| Market Size (2029) | USD 5.90 Billion |
| CAGR (2024 - 2029) | 5.36 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Baby Stroller Market Analysis
The Baby Stroller Market size is estimated at USD 4.54 billion in 2024, and is expected to reach USD 5.90 billion by 2029, growing at a CAGR of 5.36% during the forecast period (2024-2029).
Due to travel bans and lockdowns that prevented individuals from leaving their homes, the COVID-19 effect had a detrimental influence on the baby stroller business. Due to its limited utility at the time, stroller sales have decreased as a result. Over the past year, online sales platforms have experienced significant growth. Players in the sector are strengthening their online presence as a result. During the pandemic, sales of infant products in offline retailers first decreased, but with time, infant product sales on internet shopping platforms progressively increased.
Over the medium term, features of the product such as convenience, ease of use, and availability of the product in different price ranges are likely to drive the usage of baby strollers around the world. Also, customization options and multi-functional features offered by the leading players in the industry are attracting more millennials to purchase the product. The development of the market is being supported by a number of intelligent features offered by the manufacturers using technological advancements, such as a climate-controlled bassinet, feeding bottle warmer, automatic rocking chair, automatic power folding, an electric locker, music, webcams, and a microphone that made parenting simple.
Moreover, the increased adoption of prams by consumers has helped raise the adoption of baby strollers. New product innovation by manufacturers has introduced multi-functional convertible strollers. For instance, Contours Bliss 4-in-1 convertible stroller system offered by Kolcraft Enterprises, Inc. can be converted from pram to stroller and vice versa.
Baby Stroller Market Trends
This section covers the major market trends shaping the Baby Stroller Market according to our research experts:
Growing Consumer Spending on Baby Care Products
Increasing concern for children's safety among parents across the globe is one of the major factors for the increased spending on baby care products which is also a significant driver of the global baby stroller market. Parents around the world have become more cautious when selecting any baby-related products prioritizing the quality of baby care products which is increasing their spending on baby care products. For instance, Artsana, a company that offers baby care products including different types of strollers claimed that it generated a revenue of EUR 1,720 million in 2021 which increased from EUR 1,542 in 2020. When it comes to baby safety & convenience products like strollers, they are looking for assured and reliable products manufactured with lightweight materials and modern safety features, which are perfect for short traveling purposes. For instance, lightweight strollers are compatible with young babies who can sit upright and accompany parents for a walk in a park or any nearby activities such as shopping. Also, due to their hectic schedules, parents are unable to spend quality time with their kids, and their desire to give them the greatest resources has led them to choose infant care items to assure their wellbeing. In line with this, few strollers with top safety features are easily available in the market owing to easy day-to-day use and project a comparatively cheaper version among other types. The increasing popularity of ergonomically designed baby strollers, which are known for better comfort and safety of babies, and lightweight baby carriers that keep the baby comfortable and safe are expected to drive the growth of the baby strollers market.
Moreover, few popular organizations are also offering stroller services in airlines and busy areas to make the commute easy which is growing the awareness and popularity of strollers among the parents. For instance, Emirates Airlines offer a complimentary baby stroller for parents arriving and in transit at the Dubai International Airport for easy boarding and disembarkation. Thus, these factors of parents' concern and added features in the strollers are expected to drive the market at a faster pace during the forecast period.
Asia Pacific is the fastest-growing market
Rapid urbanization and increasing working population across developing countries such as India and China have driven the market for baby strollers in the region. The increasing number of working mothers in the region is also rising the demand for strollers. The promotional activities of significant players, coupled with new launches, lead to the deeper market penetration of baby care brands in the Indian market. Major players in the Indian market are offering stroller products that look elegant and can be handled easily with a hassle-free process for the parent. For instance, in January 2022, Doona USA officially announced the launch of its new Doona Gold limited edition an upgrade of the Doona car seat & stroller and liki trike. The company claimed that the new product features gold-splashed canopies, black faux-leather handlebars, gold accents throughout, and matching storage bags. Similarly, HunyHuny, an Indian company claims that almost all the strollers offered through its website or online platforms can be converted into twin strollers, thus leaving customers with numerous options to select from. Moreover, increased attention towards physical health activities by mothers often indulge themselves in walking and jogging with their babies, which is likely to increase the need for such products in the region.
Baby Stroller Industry Overview
The global baby stroller market is consolidated with major players occupying the major share in the market. Major players are focusing on increasing their footprint around the globe in the stroller market with huge infrastructure, R&D support, technology, product launches, and competitive pricing. For instance, in September 2022, Thule introduced the new Thule Shine city stroller. The company claimed that this compact stroller has been designed for simplicity in the city from newborns to toddlers. The stroller is light weighted, compact, and has an advantageous design that is ideal for navigating all spaces. Competition in the market is expected to intensify during the forecast period with the entrance of major and regional players through mergers and acquisitions. Also, most of the players in the market are focusing on establishing their online presence owing to the increase in online sales post-COVID, to capture the market share. Major players in the market include Baby Trend, Artsana USA Inc., Baby Jogger, LLC., Bugaboo International B.V., and BreviMilano Spa.
Baby Stroller Market Leaders
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Baby Trend
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Artsana USA, Inc.
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Baby Jogger, LLC.
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Bugaboo International B.V.
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Brevi Milano Spa.
*Disclaimer: Major Players sorted in no particular order
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Baby Stroller Market News
- In May 2022, Mercedes AMG GT launched its limited-edition stroller in collaboration with Hartan, a premium and popular brand of strollers. This design is said to be inspired by the AMG cars. This product has features like an adjustable seat unit for the babies to sit in or lay down and a dinamica microfiber upholstery is used for the seat inside which actually is used by Mercedes for the fabric of their seats.
- In March 2022, Silver Cross launched the Dune and Reef strollers. The company claims that Dune is the Silver Cross compact, feature-packed travel system designed for urban families or those looking for an intelligent, space-saving pushchair. Suitable for newborns, Dune's world-class maneuverability and minimalist style allow parents to take on the city, hassle-free.
- In February 2022, Graco, one of the world's most recognized and trusted baby gear companies with more than 60 years of innovation, announced the launch of the Modes Nest2Grow 4-in-1 Stroller and Travel System, a streamlined single stroller that converts into a double stroller.
Baby Stroller Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Force Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Standard
- 5.1.2 All-Terrain
- 5.1.3 Jogging
- 5.1.4 Double
- 5.1.5 Compact and Light weight
- 5.1.6 Other Strollers (Travel systems and Modular strollers)
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5.2 By End-User
- 5.2.1 Infants
- 5.2.2 Toddlers
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5.3 By Distibution Channel
- 5.3.1 Offline Retail Stores
- 5.3.2 Online Retail Stores
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5.4 By Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 Spain
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East & Africa
- 5.4.5.1 Saudi Arabia
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Baby Trend
- 6.3.2 Artsana USA, Inc.
- 6.3.3 Baby Jogger, LLC.
- 6.3.4 Bugaboo International B.V.
- 6.3.5 Brevi Milano Spa
- 6.3.6 Hartan Kinderwagenwerk e.K.
- 6.3.7 Dorel Industries
- 6.3.8 Evenflo Company, Inc.,
- 6.3.9 Joolz
- 6.3.10 Goodbaby Internationl Holdings Ltd.,
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Baby Stroller Industry Segmentation
A baby stroller is a small chair having wheels, suitable for a small child to sit in and be pushed around. Baby Stroller Market is segmented by type, buyer type, distribution channel, and geography. By type, the market is segmented into standard, all-terrain, double, compact and lightweight, and other strollers which include travel systems and modular strollers. By buyer type, the market is classified into infants and toddlers. By distribution channel, the market is segmented into offline retail stores and online retail stores. By geography, this report includes analysis for regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.
| By Type | Standard | |
| All-Terrain | ||
| Jogging | ||
| Double | ||
| Compact and Light weight | ||
| Other Strollers (Travel systems and Modular strollers) | ||
| By End-User | Infants | |
| Toddlers | ||
| By Distibution Channel | Offline Retail Stores | |
| Online Retail Stores | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| By Geography | Europe | United Kingdom |
| Germany | ||
| Spain | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| By Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| By Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| By Geography | Middle East & Africa | Saudi Arabia |
| South Africa | ||
| Rest of Middle East & Africa |
Baby Stroller Market Research FAQs
How big is the Baby Stroller Market?
The Baby Stroller Market size is expected to reach USD 4.54 billion in 2024 and grow at a CAGR of 5.36% to reach USD 5.90 billion by 2029.
What is the current Baby Stroller Market size?
In 2024, the Baby Stroller Market size is expected to reach USD 4.54 billion.
Who are the key players in Baby Stroller Market?
Baby Trend , Artsana USA, Inc., Baby Jogger, LLC., Bugaboo International B.V. and Brevi Milano Spa. are the major companies operating in the Baby Stroller Market.
Which is the fastest growing region in Baby Stroller Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Baby Stroller Market?
In 2024, the North America accounts for the largest market share in Baby Stroller Market.
What years does this Baby Stroller Market cover, and what was the market size in 2023?
In 2023, the Baby Stroller Market size was estimated at USD 4.31 billion. The report covers the Baby Stroller Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baby Stroller Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the challenges faced by companies entering the already competitive Baby Stroller Market?
The challenges faced by companies entering the already competitive Baby Stroller Market are a) Balancing innovation and features with affordability to cater to price-conscious parents b) Establishing a robust distribution network to reach retailers and ultimately parents
Baby Stroller Industry Report
The baby stroller market is witnessing significant growth, fueled by technological advancements offering multi-functional and customizable features. With the rising trend of travel and increasing birth rates in developing countries, the demand for convenient baby transport solutions is growing. The market offers a diverse range of products catering to different needs, from lightweight strollers for short trips to travel systems for seamless mobility. North America leads the market, driven by single parenting needs, while Asia Pacific is the fastest-growing region, powered by urbanization and the rise in nuclear families. Specialist retailers dominate the distribution space, yet online retailers are gaining traction due to their wide selection and convenience. Baby stroller companies are increasingly focusing on innovative features and designs to meet consumer demands. Renowned baby stroller brands are also enhancing their portfolios to include more travel-friendly and easily customizable options. Consumer emphasis on children's safety and quality products continues to propel market innovation and expansion. For detailed insights, Mordor Intelligence™ Industry Reports provide comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook of baby stroller companies and baby stroller brands, available as a free report PDF download.
