Baby Stroller Market Size (2024 - 2029)

The baby stroller market is projected to experience growth over the forecast period, driven by factors such as product convenience, ease of use, and diverse pricing options. The market's expansion is further supported by technological advancements that introduce intelligent features, making parenting more manageable. The shift towards online sales platforms has been significant, especially following the pandemic, as consumers increasingly prefer the convenience of online shopping. Additionally, the rising popularity of multi-functional and customizable strollers is attracting more millennial parents, contributing to the market's growth.

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Market Size of Baby Stroller Industry

Baby Stroller Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 4.54 Billion
Market Size (2029) USD 5.90 Billion
CAGR (2024 - 2029) 5.36 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Baby Stroller Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Baby Stroller Market Analysis

The Baby Stroller Market size is estimated at USD 4.54 billion in 2024, and is expected to reach USD 5.90 billion by 2029, growing at a CAGR of 5.36% during the forecast period (2024-2029).

Due to travel bans and lockdowns that prevented individuals from leaving their homes, the COVID-19 effect had a detrimental influence on the baby stroller business. Due to its limited utility at the time, stroller sales have decreased as a result. Over the past year, online sales platforms have experienced significant growth. Players in the sector are strengthening their online presence as a result. During the pandemic, sales of infant products in offline retailers first decreased, but with time, infant product sales on internet shopping platforms progressively increased.

Over the medium term, features of the product such as convenience, ease of use, and availability of the product in different price ranges are likely to drive the usage of baby strollers around the world. Also, customization options and multi-functional features offered by the leading players in the industry are attracting more millennials to purchase the product. The development of the market is being supported by a number of intelligent features offered by the manufacturers using technological advancements, such as a climate-controlled bassinet, feeding bottle warmer, automatic rocking chair, automatic power folding, an electric locker, music, webcams, and a microphone that made parenting simple.

Moreover, the increased adoption of prams by consumers has helped raise the adoption of baby strollers. New product innovation by manufacturers has introduced multi-functional convertible strollers. For instance, Contours Bliss 4-in-1 convertible stroller system offered by Kolcraft Enterprises, Inc. can be converted from pram to stroller and vice versa.

Baby Stroller Industry Segmentation

A baby stroller is a small chair having wheels, suitable for a small child to sit in and be pushed around. Baby Stroller Market is segmented by type, buyer type, distribution channel, and geography. By type, the market is segmented into standard, all-terrain, double, compact and lightweight, and other strollers which include travel systems and modular strollers. By buyer type, the market is classified into infants and toddlers. By distribution channel, the market is segmented into offline retail stores and online retail stores. By geography, this report includes analysis for regions like North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Standard
All-Terrain
Jogging
Double
Compact and Light weight
Other Strollers (Travel systems and Modular strollers)
By End-User
Infants
Toddlers
By Distibution Channel
Offline Retail Stores
Online Retail Stores
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Baby Stroller Market Size Summary

The baby stroller market is poised for significant growth over the forecast period, driven by evolving consumer preferences and technological advancements. The market, which experienced a downturn due to the COVID-19 pandemic, is rebounding as online sales platforms gain traction. The demand for baby strollers is being fueled by features such as convenience, ease of use, and the availability of customizable and multi-functional options. These innovations, including climate-controlled bassinets and automatic folding mechanisms, are attracting a younger demographic, particularly millennials. The increasing focus on child safety and the desire for high-quality baby care products are also contributing to the market's expansion, as parents prioritize safety and comfort in their purchasing decisions.

The market is further bolstered by the rising adoption of strollers in developing regions, driven by urbanization and the growing number of working mothers. Major players in the industry are enhancing their global presence through strategic product launches and collaborations, such as the limited-edition strollers by Mercedes AMG GT and the compact, feature-rich models by Silver Cross. The competitive landscape is intensifying, with both global and regional players vying for market share through mergers, acquisitions, and a strong online presence. As the market continues to evolve, the introduction of innovative products and the increasing awareness of stroller benefits are expected to drive growth at a robust pace.

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Baby Stroller Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Standard

      2. 2.1.2 All-Terrain

      3. 2.1.3 Jogging

      4. 2.1.4 Double

      5. 2.1.5 Compact and Light weight

      6. 2.1.6 Other Strollers (Travel systems and Modular strollers)

    2. 2.2 By End-User

      1. 2.2.1 Infants

      2. 2.2.2 Toddlers

    3. 2.3 By Distibution Channel

      1. 2.3.1 Offline Retail Stores

      2. 2.3.2 Online Retail Stores

    4. 2.4 By Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 Spain

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 Saudi Arabia

        2. 2.4.5.2 South Africa

        3. 2.4.5.3 Rest of Middle East & Africa

Baby Stroller Market Size FAQs

The Baby Stroller Market size is expected to reach USD 4.54 billion in 2024 and grow at a CAGR of 5.36% to reach USD 5.90 billion by 2029.

In 2024, the Baby Stroller Market size is expected to reach USD 4.54 billion.

Baby Stroller Market Report Snapshots

Baby Stroller Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)