Market Size of Baby Toiletries Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.56 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Baby Toiletries Market Analysis
The baby toiletries market size is expected to grow from USD 70.19 million in 2023 to USD 92 million by 2028, at a CAGR of 5.56% during the forecast period (2023-2028).
- The demand for baby toiletries is increasing across the world owing to the increasing demand for protective baby care products. Parents are choosing products that are clean, labeled, and natural. Owing to this, the market players are launching natural baby care products in the market.
- In July 2022, BabyChakra launched its very first range of baby care products, including moisturizing baby body wash, baby hair oil, natural diaper rash cream, baby massage oil, and others that are made with 100% natural and certified organic ingredients. The rising demand for more transparency in the ingredients of baby toiletries from consumers has been changing the market dynamics for the last few years.
- Furthermore, the birth rate is increasing in many regions like the Asia Pacific. According to the National Bureau of Statistics of China data from 2022, the birth rate in China was 6.77 thousand in 2022. Physical distribution channels, such as hypermarkets and baby stores, are the significant revenue-generating channels of various baby carrier products, but the share of the e-commerce channels in the baby care products market is also expected to witness significant growth.
- Additionally, the e-commerce market is also growing owing to rising disposable income. New online websites like Cetaphil, The Mom and Co., Softsens, and others are launching new products in the market. In June 2023, Plum, a vegan Indian beauty brand, launched baby care products that include baby lotion, body wash, baby shampoo, and massage oil.
Baby Toiletries Industry Segmentation
Baby toiletries are products that are essential for bathing the baby, skincare, and other care products.
The baby toiletries products market is segmented by product type into diapers, skincare products, hair care products, bathing products, wipes, and other product types. By distribution channels, the market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, and other distribution channels. The market is segmented by Geography into North America, Europe, Asia Pacific, South America, and the Middle East and Africa.
For each segment, the market sizing and forecasts have been done on the basis of value (USD).
| Type | |
| Skin Care Products | |
| Hair Care Products | |
| Baby Diapers | |
| Baby Wipes | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Specialist Retailers | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Baby Toiletries Market Size Summary
The baby toiletries market is experiencing significant growth, driven by an increasing demand for protective and natural baby care products. Parents are increasingly opting for products that are clean, labeled, and made from natural ingredients, prompting market players to introduce a range of organic and certified products. The rising awareness among consumers about the potential harm of synthetic chemicals is further fueling the demand for organic baby care items, including skincare products and diapers. The market is also witnessing a shift towards e-commerce channels, with online platforms offering a wide variety of baby care products at competitive prices, thereby expanding their reach and accessibility.
The Asia-Pacific region is emerging as a key growth area for the baby toiletries market, supported by a rising birth rate and increasing disposable incomes. This region's robust economic growth is leading to higher consumer spending on premium and environmentally friendly baby care products. The market is characterized by a fragmented landscape with both regional and global players, such as Kimberly-Clark Corporation, Beiersdorf AG, Procter & Gamble Company, Johnson & Johnson Services Inc, and Unilever Plc, dominating the scene. These companies are actively engaging in product innovation and strategic partnerships to enhance their market presence and cater to the evolving consumer preferences for high-quality baby care solutions.
Baby Toiletries Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Increasing Demand for Organic Baby Care Products
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1.1.2 Increasing Product Innovation in the Market
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1.2 Market Restraints
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1.2.1 Possibility of Rashes and Allergic Reactions
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Skin Care Products
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2.1.2 Hair Care Products
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2.1.3 Baby Diapers
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2.1.4 Baby Wipes
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2.1.5 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Specialist Retailers
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2.2.3 Convenience Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Baby Toiletries Market Size FAQs
What is the current Baby Toiletries Market size?
The Baby Toiletries Market is projected to register a CAGR of 5.56% during the forecast period (2024-2029)
Who are the key players in Baby Toiletries Market?
Kimberly-Clark Corporation, Beiersdorf AG, Procter & Gamble Company, Johnson & Johnson Services Inc and Unilever Plc are the major companies operating in the Baby Toiletries Market.
