What is the current Baby Toiletries Market size?

The Baby Toiletries Market is projected to register a CAGR of 5.56% during the forecast period (2024-2029) Read More

Who are the key players in Baby Toiletries Market?

Kimberly-Clark Corporation, Beiersdorf AG, Procter & Gamble Company, Johnson & Johnson Services Inc and Unilever Plc are the major companies operating in the Baby Toiletries Market. Read More

Which is the fastest growing region in Baby Toiletries Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Baby Toiletries Market?

In 2024, the North America accounts for the largest market share in Baby Toiletries Market. Read More

What years does this Baby Toiletries Market cover?

The report covers the Baby Toiletries Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baby Toiletries Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Baby Toiletries Market Trends

Statistics for the 2023 & 2024 Baby Toiletries market trends, created by Mordor Intelligence™ Industry Reports. Baby Toiletries trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Baby Toiletries Industry

Increasing Demand for Organic Baby Care Products

The demand for organic baby care products is increasing among parents as their awareness about harmful synthetic chemicals in baby care products is increasing. Organic baby care products like skincare products, diapers, and other products are increasing among consumers. Due to rising disposable income, high-quality and environmentally friendly baby care products are preferred by parents.
The market players are innovating new types of diapers with the use of organic and soft fabric and organic ingredients. Because of environmental conditions like UV radiation, desert areas, dry environments, and many more, babies in those regions get affected easily as babies' skin is sensitive.
Furthermore, due to rising disposable income, consumers are opting for the use of premium baby care products. Market players are launching new organic products in the market to cater to consumer demand. For instance, in February 2021, WaterWipes launched the world's purest baby wipes that contain organic fruit extract and 99.9% of water.

Baby Toiletries Market: Kimberly-Clark's Baby and Childcare Product Sales, in USD Billion, Global, 2018-2022

Understand The Key Trends Shaping This Market

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Asia Pacific is the Fastest Growing Market

Robust economic growth and rising household incomes are expected to increase consumer spending on baby care products, including toiletries, in the region. Asia-Pacific is one of the fastest-growing markets for baby care products due to the rising birth rate. Increasing brand penetration and a vast distribution network are also driving the baby care products market in the region.
Environmental issues like ultra violet (UV) rays, dry air, and heat are increasing, due to which consumers are opting for the use of protective skincare products for their babies. Therefore, the demand for baby oils, lotions, moisturizers, and other products is increasing. Additionally, the e-commerce sector in the baby toiletries market is also growing.
New online websites like FirstCry.com, mama earth, Hopscotch.com, and many more are providing desirable products to consumers at low prices with offers and discounts, which is also driving the market. In April 2023, Kinu Baby Care introduced an organic baby care range with the launch of baby lotion, body wash, baby oil, and baby shampoo.