Baked Chips Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 1.59 Billion |
| Market Size (2029) | USD 2.09 Billion |
| CAGR (2024 - 2029) | 5.56 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
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*Disclaimer: Major Players sorted in no particular order |
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Baked Chips Market Analysis
The Baked Chips Market size is estimated at USD 1.59 billion in 2024, and is expected to reach USD 2.09 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).
The market for baked chips is expanding significantly due to several factors, like, accessibility, lifestyles, and cultural preferences, all of which have an impact on consumers' buying behavior and dietary preferences which lead to a rise in the acceptance of baked goods. Additionally, another factor driving the market is the rise in the consumption of nutritious snacks among the working population worldwide as it serves to maintain the body's metabolism and helps to control appetite in between meals. The companies operating in the market studied are thus launching baked chip products of different varieties to fulfill the rising demand for baked products. For instance, in June 2020, Bare Baked a snacks food brand comes up with its latest crunchy baked pineapple chips in the market.
Moreover, in an attempt to make a significant impact on the growing popularity of the baked chips market, particularly among millennials, manufacturers like Pepsico and Brewer's Foods are incorporating all-natural flavors and ingredients into their salted potato chip products as well as coming up with innovative combinations like paprika, jalapenos, and savory, sour cream flavors.
Additionally, an emerging middle class, an expanding economy, and an increase in urbanization are driving consumers' need for low-calorie foods and their willingness to pay more for them, which is helping to drive the global market for baked chips. Hence, the above-mentioned factors are actively accelerating the growth of the market studied and are expected to gain momentum during the forecast period.
Baked Chips Market Trends
Growing Consumer Demand for Healthier Alternatives to Traditional Snacks
- Consumer preference for healthy alternatives for snacking is increasing across the world, due to which the demand for baked chips is increasing. Since customers are becoming more health conscious and looking for nutritional snacks with the addition of functional components like fiber, vitamins, and antioxidants in their diets, baked chips are preferred as they are low-calorie and nutritive.
- Furthermore, due to increased work-from-home culture and hectic schedules, consumption of packaged food is increased. Owing to this, the prevalence of obesity and other lifestyle diseases is increasing. According to Health Survey England data from 2021, 25.9% of adults in England are obese.
- Hence, owing to the increasing obesity and other health issues, customers are focusing on eating baked chips, which are simultaneously expanding the market to combat the tendency of these diseases.
Asia-Pacific is the Fastest Growing Market
- The baked chips market in Asia-Pacific is growing rapidly as a result of several factors, including consumer preferences for gluten-free products, a tendency to try new flavors and varieties, and the consumption of chips with moderate sodium content.
- Adding to this, customers have been actively looking for baked chip products that are gluten-free, additive- and preservative-free, and made with a higher percentage of organic or clean-label ingredients. Additionally, the demand for foreign cuisines and flavors is increasing in the region, owing to which the market players are introducing new international flavors of baked chips.
- For instance, in December 2021, TagZ Startup launched baked potato chips with Pop. The product is made without cholesterol, preservatives, palm oil, and gluten. The products are available in different Indian flavors like masala, cream onion, salt, and others. The company also launched international flavors like Beer n Barbeque, Thai Vodka Tom Yum, and Italian Wine 'n Cheese.
Baked Chips Industry Overview
The baked chips market is highly competitive owing to the presence of multiple national and international players offering a wide range of baked chips products in the market. Some of the major players include Guiltfree Industries Limited, PepsiCo Inc., Kellogg's Company, General Mills Inc., and Mondelez International, Inc. The market players are focusing on product innovation and the development of different flavors of chips. For instance, in April 2021, Brewer's Crackers expanded its line of chips products created from recycled leftover grain by introducing its new baked pita chips.
Baked Chips Market Leaders
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General Mills Inc.
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Mondelez International, Inc.
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Guiltfree Industries Limited (Too Yum)
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PepsiCo Inc.
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The Kellogg's Company
*Disclaimer: Major Players sorted in no particular order
Baked Chips Market News
- April 2022: VMG Partners Brand, Popchips, launched baked potato chips. The chips are available in two flavors, i.e., fiery buffalo and fully loaded.
- February 2022: BRB launched popcorn-based chips. Further, the product range is available to order from the company's D2C website and on Amazon.
- June 2021: Peatos, a brand of snacks formulated with peas, is launching tortilla-style chips in three varieties, including nacho cheese, zesty ranch, and vegan fiery nacho. The products were developed as a healthier take on Doritos.
Baked Chips Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Increasing Health Consciousness Among Consumers
- 4.1.2 Increasing Demand for Vegan Food Products
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4.2 Market Restraints
- 4.2.1 Poor Supply Chain
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Source
- 5.1.1 Fruit
- 5.1.2 Vegetable
- 5.1.3 Grains
- 5.1.4 Other Sources
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5.2 Flavors
- 5.2.1 Salty
- 5.2.2 Classic
- 5.2.3 Barbecue
- 5.2.4 Other Flavors
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5.3 Distibution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience/Grocery
- 5.3.3 Online Stores
- 5.3.4 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 Spain
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East & Africa
- 5.4.5.1 Saudi Arabia
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 PepsiCo, Inc.
- 6.3.2 TagZ Foods
- 6.3.3 General Mills, Inc.
- 6.3.4 The Kellogg Company
- 6.3.5 Brewer's Foods
- 6.3.6 Left Coast Naturals (Hippie Snacks)
- 6.3.7 VMG Partners
- 6.3.8 Herr Foods Inc.
- 6.3.9 Mondelez International, Inc.
- 6.3.10 Guiltfree Industries Limited (Too Yum)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Baked Chips Industry Segmentation
Baked chips are categorized under the snack product segment. Further, the ingredients used to manufacture the baked chips are dried potatoes, corn starch, sugar, corn oil, salt, soy lecithin, and corn sugar.
The baked chips market is segmented into source, flavors, distribution channels, and geography. By source, the market is segmented into fruits vegetables, grains, and others. By flavors, the market is ramified into salted, classic, barbecue, and other. The market is segmented by distribution channels into supermarkets/hypermarkets, pharmacies/drug stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
For each segment, the market sizing and forecast have been done on the basis of value (in USD).
| Source | Fruit | |
| Vegetable | ||
| Grains | ||
| Other Sources | ||
| Flavors | Salty | |
| Classic | ||
| Barbecue | ||
| Other Flavors | ||
| Distibution Channel | Supermarkets/Hypermarkets | |
| Convenience/Grocery | ||
| Online Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| Spain | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East & Africa | Saudi Arabia |
| South Africa | ||
| Rest of Middle East & Africa |
Baked Chips Market Research FAQs
How big is the Baked Chips Market?
The Baked Chips Market size is expected to reach USD 1.59 billion in 2024 and grow at a CAGR of 5.56% to reach USD 2.09 billion by 2029.
What is the current Baked Chips Market size?
In 2024, the Baked Chips Market size is expected to reach USD 1.59 billion.
Who are the key players in Baked Chips Market?
General Mills Inc. , Mondelez International, Inc., Guiltfree Industries Limited (Too Yum), PepsiCo Inc. and The Kellogg's Company are the major companies operating in the Baked Chips Market.
Which is the fastest growing region in Baked Chips Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Baked Chips Market?
In 2024, the Europe accounts for the largest market share in Baked Chips Market.
What years does this Baked Chips Market cover, and what was the market size in 2023?
In 2023, the Baked Chips Market size was estimated at USD 1.51 billion. The report covers the Baked Chips Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Baked Chips Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Baked Chips Industry Report
Statistics for the 2024 Baked Chips market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baked Chips analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
