Baked Chips Market Size (2024 - 2029)

The baked chips market is experiencing significant growth, driven by factors such as changing consumer lifestyles, cultural preferences, and an increasing demand for nutritious snacks among the working population. This expansion is further supported by the rising popularity of low-calorie foods, particularly among the emerging middle class and urban populations willing to pay a premium for healthier options. Manufacturers are responding to this demand by introducing a variety of baked chip products, incorporating all-natural ingredients and innovative flavors to attract consumers, especially millennials. These dynamics are contributing to the overall increase in market size during the forecast period.

Market Size of Baked Chips Industry

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Baked Chips Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 1.59 Billion
Market Size (2029) USD 2.09 Billion
CAGR (2024 - 2029) 5.56 %
Fastest Growing Market Asia-Pacific
Largest Market Europe

Major Players

Baked Chips Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Baked Chips Market Analysis

The Baked Chips Market size is estimated at USD 1.59 billion in 2024, and is expected to reach USD 2.09 billion by 2029, growing at a CAGR of 5.56% during the forecast period (2024-2029).

The market for baked chips is expanding significantly due to several factors, like, accessibility, lifestyles, and cultural preferences, all of which have an impact on consumers' buying behavior and dietary preferences which lead to a rise in the acceptance of baked goods. Additionally, another factor driving the market is the rise in the consumption of nutritious snacks among the working population worldwide as it serves to maintain the body's metabolism and helps to control appetite in between meals. The companies operating in the market studied are thus launching baked chip products of different varieties to fulfill the rising demand for baked products. For instance, in June 2020, Bare Baked a snacks food brand comes up with its latest crunchy baked pineapple chips in the market.

Moreover, in an attempt to make a significant impact on the growing popularity of the baked chips market, particularly among millennials, manufacturers like Pepsico and Brewer's Foods are incorporating all-natural flavors and ingredients into their salted potato chip products as well as coming up with innovative combinations like paprika, jalapenos, and savory, sour cream flavors.

Additionally, an emerging middle class, an expanding economy, and an increase in urbanization are driving consumers' need for low-calorie foods and their willingness to pay more for them, which is helping to drive the global market for baked chips. Hence, the above-mentioned factors are actively accelerating the growth of the market studied and are expected to gain momentum during the forecast period.

Baked Chips Industry Segmentation

Baked chips are categorized under the snack product segment. Further, the ingredients used to manufacture the baked chips are dried potatoes, corn starch, sugar, corn oil, salt, soy lecithin, and corn sugar.

The baked chips market is segmented into source, flavors, distribution channels, and geography. By source, the market is segmented into fruits vegetables, grains, and others. By flavors, the market is ramified into salted, classic, barbecue, and other. The market is segmented by distribution channels into supermarkets/hypermarkets, pharmacies/drug stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

For each segment, the market sizing and forecast have been done on the basis of value (in USD).

Source
Fruit
Vegetable
Grains
Other Sources
Flavors
Salty
Classic
Barbecue
Other Flavors
Distibution Channel
Supermarkets/Hypermarkets
Convenience/Grocery
Online Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa
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Baked Chips Market Size Summary

The baked chips market is experiencing significant growth, driven by changing consumer lifestyles and preferences for healthier snacking options. As consumers become more health-conscious, there is a rising demand for low-calorie, nutritious snacks that offer functional benefits such as fiber, vitamins, and antioxidants. This shift in consumer behavior is prompting companies to innovate and diversify their product offerings, with a focus on natural ingredients and unique flavor combinations. The market is further bolstered by the increasing consumption of packaged foods due to busy lifestyles and the work-from-home culture, which has contributed to a rise in obesity and lifestyle-related health issues. As a result, baked chips are gaining popularity as a healthier alternative, supporting the market's expansion.

In the Asia-Pacific region, the baked chips market is rapidly growing due to a preference for gluten-free and organic products, as well as a curiosity for new flavors. Consumers are seeking baked chips that are free from additives and preservatives, and the demand for international flavors is on the rise. This has led to the introduction of innovative products by market players, such as TagZ Startup's baked potato chips with diverse Indian and international flavors. The market is highly competitive, with major players like Guiltfree Industries Limited, PepsiCo Inc., and Mondelez International Inc. focusing on product innovation and flavor development to capture consumer interest. The ongoing trend towards healthier, flavorful snacking options is expected to continue driving the market's growth in the coming years.

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Baked Chips Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Health Consciousness Among Consumers

      2. 1.1.2 Increasing Demand for Vegan Food Products

    2. 1.2 Market Restraints

      1. 1.2.1 Poor Supply Chain

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Source

      1. 2.1.1 Fruit

      2. 2.1.2 Vegetable

      3. 2.1.3 Grains

      4. 2.1.4 Other Sources

    2. 2.2 Flavors

      1. 2.2.1 Salty

      2. 2.2.2 Classic

      3. 2.2.3 Barbecue

      4. 2.2.4 Other Flavors

    3. 2.3 Distibution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience/Grocery

      3. 2.3.3 Online Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 United Kingdom

        2. 2.4.2.2 Germany

        3. 2.4.2.3 Spain

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 Saudi Arabia

        2. 2.4.5.2 South Africa

        3. 2.4.5.3 Rest of Middle East & Africa

Baked Chips Market Size FAQs

The Baked Chips Market size is expected to reach USD 1.59 billion in 2024 and grow at a CAGR of 5.56% to reach USD 2.09 billion by 2029.

In 2024, the Baked Chips Market size is expected to reach USD 1.59 billion.

Baked Chips Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)