Baked Food and Cereals Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.69 % |
| Fastest Growing Market | Asia |
| Largest Market | Europe |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Baked Food and Cereals Market Analysis
The baked food and cereals market is valued at USD 552.4 billion for the current year and is projected to register a CAGR of 5.69% over the next five years.
- The bakery food and cereal market is mainly driven by convenience. The necessity to embrace practical solutions in every area of life grows due to the fast-paced way of living. It's challenging for customers to spend more time cooking due to long working days. So, a busy lifestyle increases the consumption of foods like bread, cookies, cakes, and breakfast cereals that are ready to consume.
- Additionally, a fast-paced lifestyle brought on by expanding urbanization and high purchasing capacity also significantly contribute to the rise in demand for convenient, healthy foods. According to the state of a snacking report published by Mondelez International in 2022, 64% of consumers prefer snacking as regular eating behavior over traditional mealtime.
- Additionally, the cost of cakes and pastries is typically more than regular bread manufactured in in-store bakeries. Still, the wide accessibility of options, customization, and expanded options attract consumers to buy, thereby driving the segment's and industry's revenue. Also, there are continuous innovations as the bakery and cereal industry invests a lot in developing beneficial and nutritional products.
- Low-carb, high-fiber, multigrain, and fortified baked food & cereals that appeal to health-conscious consumers have triggered the market growth. The bakery and cereal industry has satisfied the consumers' health concerns and their indulgence in consuming baked and packaged foods as they are produced with high-quality ingredients.
- However, the bakery products contain a significant number of calories. Owing to this factor, health-conscious consumers try to consume low-calorie bakery products. Meanwhile, the increasing prevalence of obesity worldwide is anticipated to drive the sales of low-calorie bakery products over the forecast period.
Baked Food and Cereals Market Trends
Rising Demand for Artisan Bakery Goods
- Artisan bakeries often use whole grains, natural sweeteners, and other wholegrain ingredients to prepare bakery goods that appeal to health-conscious consumers. Millennials tend to gravitate towards whole grains, natural ingredients, and fresh food products, thus prefer artisan bakery products, including bread, biscuits, morning goods, and others.
- Artisan bakeries offer unique, distinct flavors and creative products that are not readily available in mass-market bakeries and are made using traditional methods. For instance, La Farm Bakery, located in North Carolina, United States, offers 15 different styles of bread and 20 seasonal breads.
- The bakery claims to offer hand-crafted bread and uses unbleached and unbromated flour. In addition, consumers' increased preference for high-quality bakery goods and the rising consumers' willingness to pay a premium price for healthy and high-quality baked goods, along with the rising disposable income, is supporting the growth of artisan baked goods in the market studied.
- Furthermore, artisan bakery goods are perceived to be healthier as they generally contain seeds, nuts, and value-added nutrient-rich grains such as quinoa, amaranth, spelled, and others to boost their nutritional value. The rise in conscious baking and inclination towards artisan-style bakery products, along with the change in consumption patterns and adoption of healthier food products, is driving the sales of the market.
- For instance, in 2022, according to the International Food Information Council, 54% of Americans tried to eat healthier, 38% focused on healthy behaviors instead of weight loss, and 37% of consumers followed a specific diet or eating pattern.
- Thus, the high potential growth in artisan bakeries is attracting bakers to offer unique, nutritious, and healthy bakery goods to fulfill consumers' demand, which in turn fuels the growth of the market.
Asia-Pacific Currently Registers the Fastest Growth Rate
- Convenience coupled with the fast-paced style of life has increased the need for effective solutions in every aspect of existence, leading to a rise in the consumption of foods like ready-to-eat bread, cookies, cakes, breakfast cereals, and biscuits across the region. For instance, in July 2021, Kellogg's Australia unveiled the launch of a new gluten-free breakfast cereal such as Coco Pops Gluten Free and Sultana Bran Gluten Free. Per the company's claim, these products are developed to satisfy the breakfast cereal needs of consumers with gluten intolerances or allergies.
- Additionally, the Asian bakery and cereal products market is driven mainly by value addition in bakery products and cereal products. Consumers look for products based on nutritional value or certifications like halal and kosher, organic, and innovative flavors. The bakery industry in the region has increased the availability and variety of healthy baked and cereal goods, such as high-fiber bread, gluten-free product ranges, and low-fat flatbread, due to the prevalence of obesity and to cater to consumers' demand for healthy products. For instance, in January 2023, Nestle India launched Koko Krunch Millet-Jowar and Munch Breakfast Cereals, providing more diverse and innovative options to Indian consumers. The company's products include whole grain wheat flour, rice, and corn in Munch breakfast cereals.
- Furthermore, artisanal bakeries and cafes are gaining prominence among upper- and middle-class consumers. In recent years, artisanal bread, pastries, and cakes have significantly benefited from their expansion into in-store bakeries in supermarkets. In-store bakeries play a pivotal role in driving the sector. These bakeries position artisanal products in prominent displays in attractive multi-portion packaging to generate impulsive purchases. For instance, in July 2021, Massimo launched the limited edition of an artisanal multigrain bread loaf in the Malaysian market.
Baked Food and Cereals Industry Overview
The global baked food and cereal market is highly fragmented due to the presence of several local, domestic, and global players in this segment. Due to the existence of several players and the dominance of local players in the market, the rivalry among the competitors is also high. Several prominent players in this industry include Groupo Bimbo, The Kellogg's Company, General Mills, Mondelez International Inc., and Nestlé S.A.. The key players use growth strategies, including mergers and acquisitions, expansion, new product development, and partnerships, to fuel market growth.
Baked Food and Cereals Market Leaders
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Grupo Bimbo SAB de CV
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General Mills Inc.
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The Kellogg's Company
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Mondelez International Inc.
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Nestlé S.A.
*Disclaimer: Major Players sorted in no particular order
Baked Food and Cereals Market News
- May 2023: The Bonn Group of Industries introduced a range of bakery products in India, including millet bread, millet pizza, and millet burger. These products are infused with the goodness of Jowar, Bajra, and Ragi. The company emphasizes that these offerings are cholesterol-free, trans-fat-free, and high in fiber, making them an ideal choice for individuals looking to attain and maintain a healthy weight.
- April 2023: Britannia Industries Limited unveiled a new Millet Bread devoid of any added maida (refined wheat flour). This innovative bread is enriched with Ragi, Jowar, Bajra, and Oats, providing consumers with a convenient way to incorporate millet-based options into their daily meals. The bread is not only rich in fiber but also brimming with essential minerals.
- January 2023: Bimbo Bakehouse, a division of Bimbo Bakeries in the United States, launched a novel Veggie White Bread. This unique product is crafted using the equivalent of one cup of vegetables per loaf and is fortified with essential vitamins A, D, and E, as per the company's claims.
Baked Food and Cereals Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Demand for Convenient and Healthy On-The-Go Snacking
- 4.1.2 Consumers Proclivity Towards Artisan Bakery Goods
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4.2 Market Restraints
- 4.2.1 Consumers Shift Towards Healthy Substitutes of Bakery Products
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Bread
- 5.1.2 Breakfast Cereals
- 5.1.3 Biscuits and Cookies
- 5.1.4 Morning Goods
- 5.1.5 Cakes and Pastries
- 5.1.6 Other Product Types
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5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Specialist Stores
- 5.2.3 Convenience Stores/Grocery Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 United Kingdom
- 5.3.2.2 Germany
- 5.3.2.3 France
- 5.3.2.4 Spain
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 United Arab Emirates
- 5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Grupo Bimbo SAB de CV
- 6.3.2 Mondelez International Inc.
- 6.3.3 Nestle S.A.
- 6.3.4 General Mills Inc.
- 6.3.5 Barilla Group
- 6.3.6 The Kellogg's Company
- 6.3.7 Flowers Foods, Inc.
- 6.3.8 Campbell Soup Company (Freedom Foods)
- 6.3.9 The Oetker Group
- 6.3.10 Dawn Food Products, Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Baked Food and Cereals Industry Segmentation
Bakery products are commonly classified as bread, cakes, cookies, rolls, and pastries, an everyday staple in various regions that provide nutrients in the human diet. On the other hand, cereals consumed as breakfast are made from processed grains or multiple grains, such as corn, oats, wheat, and others.
The global baked food and cereals market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into bread, breakfast cereals, biscuits and cookies, morning goods, cakes and pastries, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialist stores, convenience stores/grocery stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa.
The report offers the market size in value terms in USD for all the above-mentioned segments.
| Product Type | Bread | |
| Breakfast Cereals | ||
| Biscuits and Cookies | ||
| Morning Goods | ||
| Cakes and Pastries | ||
| Other Product Types | ||
| Distribution Channel | Supermarkets/Hypermarkets | |
| Specialist Stores | ||
| Convenience Stores/Grocery Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| France | ||
| Spain | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East and Africa | South Africa |
| United Arab Emirates | ||
| Rest of Middle East and Africa |
Baked Food and Cereals Market Research FAQs
What is the current Global Baked Food and Cereals Market size?
The Global Baked Food and Cereals Market is projected to register a CAGR of 5.69% during the forecast period (2024-2029)
Who are the key players in Global Baked Food and Cereals Market?
Grupo Bimbo SAB de CV, General Mills Inc. , The Kellogg's Company, Mondelez International Inc. and Nestlé S.A. are the major companies operating in the Global Baked Food and Cereals Market.
Which is the fastest growing region in Global Baked Food and Cereals Market?
Asia is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Global Baked Food and Cereals Market?
In 2024, the Europe accounts for the largest market share in Global Baked Food and Cereals Market.
What years does this Global Baked Food and Cereals Market cover?
The report covers the Global Baked Food and Cereals Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Baked Food and Cereals Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Baked Foods and Cereals Industry Report
Statistics for the 2024 Baked Foods and Cereals market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Baked Foods and Cereals analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
