Market Size of Baked Savory Snacks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.30 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Baked Savoury Snacks Market Analysis
The global baked savoury snacks market is projected to grow at a CAGR of 4.3% during the forecast period.
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The swelling demand for convenient food products with easy availability and relative low cost of ingredients for savory snacks, specially, extruded corn-based snacks are compellingmanufacturers to expand heavily in the product segment. With new product developments and innovations like multigrain chips, there exists a huge opportunity among the companies to establish their reputation in the market as a pioneer.
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The manufacturers of savory snacks have been coming up with versatile product offerings with new flavor profiles and shapes to seek the attention of the consumers. Introduction of new products in attractive packets is a strategy to promote sales.
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Moreover, the regional players are anticipated to penetrate the market more with upgraded retail landscape and marketing tactics.
Baked Savoury Snacks Industry Segmentation
The global baked savoury snacks market is diversely classified by product type into potato chips, extruded snacks, popcorn, savoury biscuits, pretzels and tortilla chips. By distribution channel, the market is segmented as supermarket/hypermarket, convenience stores, speciality stores, online stores, and others. Also, The market is segmented according to the geographical regions.
| By Product Type | |
| Potato chips | |
| Extruded snacks | |
| Popcorn | |
| Savoury biscuits | |
| Pretzels | |
| Tortilla chips |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Speciality Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Baked Savory Snacks Market Size Summary
The baked savory snacks market is experiencing a notable expansion, driven by the increasing consumer preference for convenient and cost-effective food options. Manufacturers are capitalizing on this trend by introducing innovative products such as multigrain chips, which offer a significant opportunity for companies to establish themselves as market leaders. The introduction of new flavors and packaging strategies is further enhancing consumer engagement and driving sales. Regional players are also expected to strengthen their market presence through improved retail strategies and marketing efforts. The demand for healthier snack options is rising, leading to greater availability in various retail channels, with supermarkets and hypermarkets being the dominant sales venues. These channels offer attractive deals and value packs, enhancing the consumer purchasing experience.
In North America, the growth of baked savory snacks is fueled by a high-income demographic that values portability, convenience, and indulgence without compromising on nutrition. The trend towards fortified snacks, with reduced sugar and increased protein content, is particularly appealing to health-conscious consumers, including those with diabetes and fitness enthusiasts. Major industry players like General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company, and PepsiCo Inc. are successfully leveraging innovation in texture, flavors, and appearance to maintain their market leadership in Western countries. In contrast, the Asia-Pacific region is characterized by a multitude of small regional players, contributing significantly to category sales.
Baked Savory Snacks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Potato chips
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2.1.2 Extruded snacks
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2.1.3 Popcorn
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2.1.4 Savoury biscuits
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2.1.5 Pretzels
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2.1.6 Tortilla chips
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Speciality Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Baked Savory Snacks Market Size FAQs
What is the current Baked Savory Snacks Market size?
The Baked Savory Snacks Market is projected to register a CAGR of 4.30% during the forecast period (2024-2029)
Who are the key players in Baked Savory Snacks Market?
General Mills, ConAgra Foods, ITC Limited, The Kelloggs Company and PepsiCo Inc. are the major companies operating in the Baked Savory Snacks Market.
