Bancassurance In Europe Market Trends

Statistics for the 2023 & 2024 Bancassurance In Europe market trends, created by Mordor Intelligence™ Industry Reports. Bancassurance In Europe trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Bancassurance In Europe

The Rising Need for Non-Life Insurance is Propelling Expansion in the Bancassurance Market

The European bancassurance market owes much of its expansion to the robust growth of the region's financial, banking, and insurance sectors. The increasing demand for non-life insurance significantly contributes to the growth of the bancassurance market. As consumers seek comprehensive coverage for property, automobiles, and other assets, banks capitalize on the opportunity by offering insurance products alongside their traditional financial services. This integration allows for a more streamlined consumer experience and has been a critical factor in the market's growth. The trend toward digitalization in the banking sector further facilitates the distribution of non-life insurance products, making it easy for consumers to access and purchase insurance through their trusted financial institutions. Neobanking, an innovative online banking technology, offers end-to-end banking services, eliminating the need for physical bank visits. This vast customer base presents itself as a growth opportunity for the expansion of non-life insurance in the market.

Bancassurance Market in Europe:  Germany's Motor Vehicle Insurance Gross Written Premium in Billion USD, 2019-2023

Germany Holds the Largest Share of the European Bancassurance Market

In recent years, insurers have experienced a positive upturn in their financial positions, buoyed by a notable surge in gross written premiums in non-life sectors. The European insurance market is also witnessing a rise in novel non-life offerings, notably the emergence of usage-based motor insurance and a growing preference for bundled purchases. Contributing to this growth are factors like increased motor vehicle and property acquisitions. Germany's passenger car sales reached approximately 2.5 million units in recent years. Furthermore, the increasing integration of insurance services with banking operations, known as bancassurance, is particularly pronounced in Germany. With its extensive network of banks, Germany has become the largest market for bancassurance in Europe. This trend is expected to continue as banks and insurance companies collaborate more closely to offer integrated financial solutions to consumers. These trends bode well for the future of bancassurance.

 Europe Bancassurance Market: Number of Banks in Europe by Country, as of July 2023

Bancassurance Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)