Market Share of Bangladesh Energy Drinks Industry
The energy drinks market in Bangladesh is highly consolidated, with a significant share held by a few players, such as Globe Soft Drinks Ltd, Akij Group. Osotspa Co. Ltd, PRAN-RFL Group Ltd, and Red Bull GmbH. The primary planning of the companies includes a better distribution channel for their products backed up with excellent transportation facilities to reach remote areas with market potential. Some of the regional players have been marketing their products under the soft drink category to increase the sales of their products. Also, disguising propaganda saves the extra value-added taxes since the country does not have a transparent differentiation for varied beverages.
Bangladesh Energy Drink Market Leaders
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PRAN-RFL Group Ltd
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Osotspa Co. Ltd
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Akij Group
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Red Bull GmbH
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Globe Soft Drinks & AST Beverage Ltd.
*Disclaimer: Major Players sorted in no particular order
