Bangladesh Face Wash Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 2.46 Million |
| Market Size (2029) | USD 4.24 Million |
| CAGR (2024 - 2029) | 11.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Bangladesh Face Wash Market Analysis
The Bangladesh Face Wash Market size is estimated at USD 2.46 million in 2024, and is expected to reach USD 4.24 million by 2029, growing at a CAGR of 11.60% during the forecast period (2024-2029).
- The increasing consumer awareness about their looks and skin health is shifting their preferences towards more care products like face wash. As consumers were following the trend of work-from-home or stay-at-home, consumers were more focused on personal care products which boosted the demand for the face wash market in Bangladesh.
- The increase in awareness regarding the benefits of self-care among consumers has propelled the growth of face wash products in Bangladesh. The emerging trend of herbal beauty and clean-label beauty products is regarded as one of the crucial factors that boost the market growth for face wash products in the country.
- In addition, the increase in Internet penetration has also generated a positive impact to drive further the sale of face wash products by offering multiple benefits to consumers, such as heavy discounts, easy price comparisons, availability of more variety, and doorstep delivery. These factors cumulatively have led to an increased outspread of face wash products among consumers in the country.
- However, the increasing penetration of counterfeit products is anticipated to hamper Bangladesh's face wash products market growth.
Bangladesh Face Wash Market Trends
This section covers the major market trends shaping the Bangladesh Face Wash Market according to our research experts:
Demand for Organic Face Wash Products
- Since organic products are free of synthetic ingredients, they are more or less guaranteed not to cause adverse skin effects in the short term or the long term. Hence, the demand for organic face wash products is driven by the increasing awareness among people about natural benefits and the shift toward natural ingredient-made products.
- Additionally, rising Internet penetration and social media use among the rising young population of Bangladesh is boosting the awareness of organic products among them, due to which the demand for organic products is rising in the country, especially among the younger generation.
- Major players in the country are introducing new products in the market, having natural ingredients inculcated in the products. For instance, in August 2022, The Lotus Herbal Company launched Jojobawash Active Milli Capsules nourishing face wash which is natural. Vitamin E, avocado, and jojoba extract are some of the natural ingredients incorporated into this product.
- The company is currently focusing on the urban markets of Bangladesh, with a target to explore opportunities in rural areas as well, boosting market growth. International companies, such as Himalaya Global Holdings Limited, have high market penetration for face wash products, with the large availability of pack sizes and enhanced marketing strategy.
Face Wash Gel is the Leading Segment
- The gel-based face wash is in high demand, and a leading segment in Bangladesh face wash market. This is because it effectively removes acne-prone skin. Gel cleansers are the most effective choice because gel cleansers can cleanse deep into the skin.
- Additionally, the increasing number of urban residents facing skin issues due to rising pollution is increasing the demand for face wash gel in the country. There are gel face washes that can help unclog pores, preventing stubborn acne from developing without causing any further irritation to the skin.
- Additionally, the companies advertise the products about the functionality they are generally designed for, i.e., deep cleansing. They are effective at decongesting clogged pores, removing excess oil, and killing acne-causing bacteria, owing to their antiseptic and exfoliating properties, which propel the market growth in the country.
- These products are preferred the most among all types of face wash, as they work well for all skin types, boosting the overall market. A large consumer population is opting for gel-based face washing due to a growing awareness of the product. This trend tends to increase the market demand for face wash across the country.
Bangladesh Face Wash Industry Overview
Global players account for a significant market share in the Bangladesh face wash market. The prominent players in the market are L'Oreal, Himalaya, Unilever PLC, and Johnson & Johnson Services Inc, among others. The market leaders are constantly acquiring other brands to increase their product catalog and market penetration. Key players are also looking for market expansion in the country to increase their distribution network. Bangladesh's face wash market has several dominant players who have established themselves over the years.
Bangladesh Face Wash Market Leaders
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ACI Limited
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Unilever PLC
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L'Oréal S.A
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Johnson & Johnson Services, Inc
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Marico Limited
*Disclaimer: Major Players sorted in no particular order
Bangladesh Face Wash Market News
- May 2022: Marico Bangladesh launched Parachute SkinPure Face Wash under the Parachute brand. This brightening facewash is available in three variants: Parachute SkinPure goat milk brightening facewash, Parachute SkinPure aloe vera brightening facewash, and Parachute SkinPure orange brightening face wash.
- December 2021: MamaEarth launched a new face wash in Bangladesh. This tea tree face wash from MamaEarth is made from neem and tea tree oil and is paraben and SLS-free.
- August 2021: Unilever PLC launched a direct-to-consumer e-commerce site named Ushopbd.com. Ushopbd.com also guarantees the authenticity of the products, with users able to search sectors such as Homecare, Beauty & Personal Care.
Bangladesh Face Wash Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Cream
- 5.1.2 Gel
- 5.1.3 Foam
- 5.1.4 Other Types
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5.2 Composition Type
- 5.2.1 Chemical
- 5.2.2 Herbal
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5.3 Distribution Channel
- 5.3.1 Supermarket/ Hypermarket
- 5.3.2 Online Retail Stores
- 5.3.3 Convenience Stores
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5.4 Gender
- 5.4.1 Men's
- 5.4.2 Women's
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 ACI Limited
- 6.3.2 Unilever PLC
- 6.3.3 L'Oreal S.A
- 6.3.4 Johnson & Johnson Services Inc
- 6.3.5 Marico Limited
- 6.3.6 Procter and Gamble
- 6.3.7 Himalaya Global Holdings Ltd
- 6.3.8 Rangapori
- 6.3.9 Honasa Consumer Private Limited
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Bangladesh Face Wash Industry Segmentation
Typically, face washes are water-based products (such as gels, foams, bars, or powders) that are very sudsy when applied to the face.
Bangladesh's face wash market has been classified based on product type, composition, gender, and distribution channel. The report offers a detailed analysis of product types into cream, gel, foam, and others. A detailed analysis of distribution channels into supermarkets/hypermarkets, convenience stores, and online retail stores. The market is segmented by composition type into chemical and herbal. Based on gender, into male and female.
For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | Cream |
| Gel | |
| Foam | |
| Other Types | |
| Composition Type | Chemical |
| Herbal | |
| Distribution Channel | Supermarket/ Hypermarket |
| Online Retail Stores | |
| Convenience Stores | |
| Gender | Men's |
| Women's |
Bangladesh Face Wash Market Research FAQs
How big is the Bangladesh Face Wash Market?
The Bangladesh Face Wash Market size is expected to reach USD 2.46 million in 2024 and grow at a CAGR of 11.60% to reach USD 4.24 million by 2029.
What is the current Bangladesh Face Wash Market size?
In 2024, the Bangladesh Face Wash Market size is expected to reach USD 2.46 million.
Who are the key players in Bangladesh Face Wash Market?
ACI Limited, Unilever PLC, L'Oréal S.A, Johnson & Johnson Services, Inc and Marico Limited are the major companies operating in the Bangladesh Face Wash Market.
What years does this Bangladesh Face Wash Market cover, and what was the market size in 2023?
In 2023, the Bangladesh Face Wash Market size was estimated at USD 2.20 million. The report covers the Bangladesh Face Wash Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Bangladesh Face Wash Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Bangladesh Face Wash Industry Report
Statistics for the 2024 Bangladesh Face Wash market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Bangladesh Face Wash analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
