Bangladesh Frozen Food Market Size (2024 - 2029)

The frozen food market in Bangladesh is experiencing significant growth, driven by urbanization, rising disposable incomes, and changing consumer lifestyles. The increasing number of women in the workforce and the preference for nuclear families have contributed to the demand for convenient food options. Consumers are becoming more accustomed to frozen food products through exposure in quick-service restaurants and food stalls. The availability of traditional favorites in frozen formats has further expanded the consumer base. Additionally, the growing acceptance of western food and the trend of at-home socializing are enhancing the demand for on-the-go frozen food solutions, thereby positively impacting the market size.

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Market Size of Bangladesh Frozen Food Industry

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Study Period 2021 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2021 - 2022
CAGR 7.10 %
Market Concentration Low

Major Players

Bangladesh Frozen Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Bangladesh Frozen Food Market Analysis

Bangladesh's frozen food market is projected to register a CAGR of 7.1% over the next five years.

Fast-paced urban life, rising disposable incomes, an increase in the number of women in the workforce, resulting in a lack of time, and a preference for nuclear families are all significant reasons for Bangladeshi consumers' growing acceptance of frozen food.In addition, factors include rising disposable income in the country, the introduction of longer shelf-life products, increasing impulse purchasing, and a massive demand for frozen food products due to a lack of time. The frozen food market in Bangladesh is being driven by urban consumers who have been exposing themselves to similar products in quick-service restaurants (QSRs), food stalls, and kiosks, among others. Furthermore, the growing availability of traditional favorites in frozen formats has attracted a growing consumer base over the past few years, thereby driving the growth of the market over the review period.

Furthermore, changing consumer lifestyles have created numerous opportunities for manufacturers across industries. The increasing at-home socializing has led to the growing acceptance of western food across Bangladesh, thereby enabling the need for on-the-go foods and, in turn, enhancing the demand for frozen foods, including ready-to-eat and ready-to-cook products altogether, in turn driving the market.

Bangladesh Frozen Food Industry Segmentation

Frozen food is food that has been preserved at low temperatures and used over a long period of time. The Bangladesh Frozen Food Market is segmented by product category, type, and distribution channel. On the basis of product category, the market is segmented into ready-to-eat, ready-to-cook, ready-to-drink, and other frozen food types. By product type, the market is segmented into frozen fruits and vegetables, frozen meat and fish, frozen-cooked ready meals, frozen desserts, frozen snacks, and other applications. By distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online channels, and others. The report offers market size and forecasts in value (USD million) for the above segments.

Product Category
Ready-to-Eat
Ready-to-Cook
Ready-to-Drink
Other Product Categories
Product Type
Frozen Fruits & Vegetables
Frozen Meat and Fish
Frozen-Cooked Ready Meals
Frozen Desserts
Frozen Snacks
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
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Bangladesh Frozen Food Market Size Summary

The frozen food industry in Bangladesh is experiencing significant growth, driven by urbanization, rising disposable incomes, and changing consumer lifestyles. The increasing number of women in the workforce and the preference for nuclear families have led to a greater acceptance of frozen foods, as they offer convenience and time-saving solutions for busy consumers. The market is further bolstered by the availability of traditional favorites in frozen formats and the introduction of longer shelf-life products. This trend is supported by the growing exposure of urban consumers to frozen food products in quick-service restaurants and food stalls, which has expanded the consumer base for frozen foods. The demand for ready-to-eat and ready-to-cook products is on the rise, as more consumers seek easy-to-prepare international cuisines, contributing to the market's expansion.

The frozen food sector in Bangladesh is also seeing increased production, distribution, and exports, with frozen shrimp being a principal export product. The industry has become a significant player in the country's export trade, with major markets including the United States, the United Kingdom, Belgium, the Netherlands, and Germany. Leading companies such as Golden Harvest and Pran are expanding their market presence through strategic initiatives, including the introduction of international brands like McCain. The market is characterized by a consolidated structure, with key players like AG Foods Ltd., Kazi Farms Group, and others dominating the landscape. The growth of the frozen food industry is further supported by the expansion of selling points, deeper penetration by organized retail players, and increased freezer space in retail channels, making frozen foods a popular choice among Bangladeshi consumers.

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Bangladesh Frozen Food Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Category

      1. 2.1.1 Ready-to-Eat

      2. 2.1.2 Ready-to-Cook

      3. 2.1.3 Ready-to-Drink

      4. 2.1.4 Other Product Categories

    2. 2.2 Product Type

      1. 2.2.1 Frozen Fruits & Vegetables

      2. 2.2.2 Frozen Meat and Fish

      3. 2.2.3 Frozen-Cooked Ready Meals

      4. 2.2.4 Frozen Desserts

      5. 2.2.5 Frozen Snacks

      6. 2.2.6 Other Product Types

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialty Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Distribution Channels

Bangladesh Frozen Food Market Size FAQs

The Bangladesh Frozen Food Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)

Golden Harvest Agro Industries Ltd, Pran-Rfl Group Ltd, McCain Foods, AG Agro Foods Limited and Kazi Farms Group are the major companies operating in the Bangladesh Frozen Food Market.

Bangladesh Frozen Food Market Report Snapshots

Frozen Food Industry in Bangladesh Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)