Market Size of Bangladesh Shampoo Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 146.45 Million |
| Market Size (2029) | USD 261.82 Million |
| CAGR (2024 - 2029) | 12.32 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Bangladesh Shampoo Market Analysis
The Bangladesh Shampoo Market size is estimated at USD 146.45 million in 2024, and is expected to reach USD 261.82 million by 2029, growing at a CAGR of 12.32% during the forecast period (2024-2029).
- The Bangladesh shampoo market is one of the most dynamic markets in South Asia, owing to the rising demand for hair care products among Bangladeshi consumers. Both domestic and foreign brands dominate it and offer a wide variety of products to meet the needs of consumers. Local brands are known for their affordability, while international brands are renowned for their quality and luxuriousness. With the country's growing use of hair care products, the demand for quality and affordable shampoo is expected to continue to rise in the coming years.
- With increasing awareness about the harmful effects of synthetic chemicals on hair and the environment, consumers are now seeking natural and herbal alternatives for their hair care needs. The pollution levels have soared high, and thus, consumers are seeking herbal shampoos formulated using natural ingredients. This growing demand for natural and herbal shampoos has increased the number of brands offering such products.
- Factors such as increasing product innovations, other special-purpose shampoos, and increasing customer concern about their appearance are expected to drive the market. Furthermore, the market for shampoos is expected to grow due to the launch of value-added shampoos, specifically 2-in-1 shampoos that offer additional benefits like anti-hair fall and anti-dandruff properties. This indicates that consumers are looking for more than just basic cleansing properties in their shampoo products and are willing to pay for these additional benefits. As a result, manufacturers are responding to this demand by introducing new and innovative products that cater to the needs of consumers, which is expected to drive overall market growth.
Bangladesh Shampoo Industry Segmentation
The shampoo is a hair care product, typically in the form of a viscous liquid, used to cleanse the scalp and hair.
The Bangladeshi shampoo market is segmented by product type into regular and natural shampoo and distribution channel into supermarkets/hypermarkets, convenience stores, online retailers, and others.
The report offers market size and forecasts in value (USD million) for the above-mentioned segments.
| Product Type | |
| Regular Shampoo | |
| Natural Shampoo |
| Distribution Channel | |
| Supermarket/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
Bangladesh Shampoo Market Size Summary
The Bangladeshi shampoo market is experiencing significant growth, driven by increasing consumer demand for hair care products. This dynamic market is characterized by a mix of domestic and international brands, with local brands offering affordability and international brands providing quality and luxury. The rising awareness of the adverse effects of synthetic chemicals has led to a surge in demand for natural and herbal shampoos, as consumers seek products formulated with natural ingredients to combat pollution and promote hair health. This trend has encouraged the introduction of innovative products, such as value-added shampoos with anti-hair fall and anti-dandruff properties, catering to consumers' desire for more than just basic cleansing.
The growth of e-commerce in Bangladesh is further propelling the shampoo market, with increased internet access facilitating online sales and offering consumers a broader range of products. E-commerce platforms are capitalizing on this trend by introducing international brands and providing a seamless shopping experience. The availability of shampoo sachets has also contributed to market expansion, particularly in rural areas, by offering a cost-effective alternative to traditional bottles. Key players in the industry, such as Unilever, Procter & Gamble, and Square Toiletries, are actively launching new products and leveraging e-commerce to reach a wider audience, thereby driving the market's growth trajectory.
Bangladesh Shampoo Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Regular Shampoo
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2.1.2 Natural Shampoo
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2.2 Distribution Channel
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2.2.1 Supermarket/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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Bangladesh Shampoo Market Size FAQs
How big is the Bangladesh Shampoo Market?
The Bangladesh Shampoo Market size is expected to reach USD 146.45 million in 2024 and grow at a CAGR of 12.32% to reach USD 261.82 million by 2029.
What is the current Bangladesh Shampoo Market size?
In 2024, the Bangladesh Shampoo Market size is expected to reach USD 146.45 million.
