Market Trends of Bath & Shower Products Industry
Augmented Demand for Organic Bath and Shower Products
The increasing inclination towards health and hygiene is the primary factor attributed to the rise in the demand for organic bath and shower products in the global market. Innovation and frequent launches of enhanced products have further contributed to the market's growth. For instance, Johnson & Johnson offers Vita-Rich Revitalising Body Wash, which is made of grapes and seed oil extracts and helps revitalize the skin. Also, consumers' growing affinity toward organic and natural bath and shower products with specific ingredients is boosting sales of these organic products. Prominent market players, such as Azafran, Green People, and GAIA Skin Naturals, have launched organic baby products, including shower gel, to gain consumer attention. Consumer propensity toward natural and organic ingredients is a significant force leading to the success of such products in the market.
Organic products are highly demanded as they are harvested without synthetic chemical compounds. Generally, plant-based products, such as henna, dried fruits, vegetables, flower extracts, etc., are purely herbal and do not contain any toxic chemical elements. The market for synthetic cosmetics containing poisonous chemical compounds is witnessing a downslope due to adverse health effects. Therefore, the rising awareness concerning organic and natural products, coupled with the increasing disposable income of consumers, is fuelling the demand for organic care products in recent years across the globe.
North America to Dominate the Global Market
North America dominates the global bath and shower products market. Factors such as increasing penetration of e-commerce and social media coupled with changing consumer buying patterns and behavior are driving the overall market growth in the region.
The presence of major established brands across North America, investing in product and packaging innovations that suit consumer tastes and preferences and have a less environmental impact, supports market growth. Offline sales channel accounts for most of the sales. However, online sales channels are witnessing growth, especially after the COVID-19 pandemic.
The US market is witnessing augmented demand and penetration of male-oriented brands and products entering the bath and shower market as men are expanding their beauty routines. Moreover, consumers are demanding branded products for specific applications. They are opting for products serving particular needs, such as moisturizers, anti-bacterial, etc., for sensitive skin. For instance, brands such as Cremo and Harry's offer bath products such as body washes and bar soap, directly targeting men. Also, the region's consumers demand natural and organic products with scent and moisturizing properties to match the current fast-paced, active, healthy lifestyles amid a growing market.
