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• August 2024: The Jack N' Jill Kids Electric Musical Toothbrush enhances the toothbrushing experience for young children. It features a tri-color LED light indicating three modes: silent brushing, guided brushing with an audio track, and a sing-along mode. The two-minute auto shut-off ensures the recommended brushing duration. The toothbrush includes six bubble character stickers for customization and a child-safe battery compartment with screw access. Using technological advancements such as artificial intelligence (AI), manufacturers have the opportunity to enter the untapped potential of the global market for kid's oral care products.
• March 2024: Philips Sonicare introduced Philips One for Kids, which was designed to simplify the journey to healthier oral care for children. Endorsed globally by dental professionals, Philips One for Kids boasts vibrant colors and user-friendly features, ensuring kids aged 3 to 12 remain engaged in brushing.
• March 2024: Keosaa launched its latest electric toothbrush line for optimal oral health. This advanced toothbrush offers a deeper, cleaner, reaching area that manual brushes overlook. Its ergonomic design and long-lasting battery make it ideal for home and travel. The product is available in black, white, pink, and blue. Moreover, it provides up to 60 days of use in standard mode with a quick recharge feature.

• April 2023: Concentrated Aloe Corporation (CAC) partnered with Eurosyn SpA, one of the suppliers of specialty chemicals in Italy. Through this collaboration, Eurosyn was delegated to distribute CAC's products, including aloe vera, in the Italian Eurosyn market to expand its market presence while providing CAC with a reliable presence in the territory.
• April 2023: Agromayal Botánica SA de CV expanded its product capabilities to other industrial solutions using aloe vera as a base and with a blend of plant-based biopolymers, hydrocolloids, natural gums, and other ingredients.
• January 2023: Botanical Healthcare, an aloe vera extract manufacturer, expanded its operations across India into a new city, Bangalore. The company launched its operations in the city and carried out sales through the branch in Bangalore.

• August 2023: Ésika, the beauty brand owned by Belcorp, partnered with Proximity BBDO Colombia. The partnership was intended to concentrate the brand's initial efforts on the fragrances segment of the market. The strategic step sought to inject vitality into the brand's presence in Colombia and Latin America.
• August 2023: L'Oréal Professionnel Paris launched its new hair care product called Scalp Advanced at the French Mansion in Colombia. The company claimed that its new product could provide up to 83% relief from sensitive scalp discomfort and could eliminate up to 100% of visible dandruff.
• July 2022: Loto del Sur, a natural cosmetics brand in Colombia that offers a range of natural products made from Latin American flora, was acquired by Barcelona-based Puig Group. The acquisition was intended to maintain Puig’s commitment to boost the brand’s leadership in Latin America and bolster its international growth.

• February 2024: Herbal Essences launched 11 newly formulated shampoos and conditioner products in India. Each new formula has a blend of pure aloe and camellia oil ingredients certified by plant experts at The Royal Botanic Gardens, KEW, and selected by Herbal Essences.
• October 2023: Himalaya expanded its herbal product range by launching a new turmeric range at Deshapriya Park pandal in Kolkata, India. Himalaya's new turmeric range includes various products like face wash, face pack, face scrub, face serum, face cream, and sheet mask. These products use the power of turmeric, a traditional ingredient that the company claims is extracted using the Svarasa method, as recommended in Ayurveda.
• June 2023: Anherb Natural, a renowned skincare expert, launched new products in the cosmetic industry In India. The products are claimed to be formulated with research into natural skincare product ranges, herbal sunscreen, haircare regimes such as shampoos specially formulated for oiled hair, haircare regimes, a wide variety of vitamin C ranges, gel products series, and more.
• May 2023: Ayurvedic beauty brand Just Herbs announced its foray into the fragrance category with the launch of its ‘Pure Fragrance’ range in order to support its launch of the Just Herbs’ #NOSEtalgia campaign.

• April 2023: L’Oréal SA acquired Aesop, a luxury cosmetics, shampoo, and body care brand founded in Melbourne, for USD 2.5 billion. Aesop's face masks, based on clay formulas, offer gentle yet thorough skin cleansing, enriched with Aloe Vera and plant extracts high in fatty acids for enhanced nourishment. This acquisition by L’Oréal is anticipated to support the global expansion of the Australian beauty brand Aesop.
• January 2022: Oscar Mayer introduced its innovative bologna-inspired hydrogel sheet face masks on Amazon in the United States. The company collaborated with Seoul Mamas, a Korean beauty and skincare company based in St. Louis, for the launch.
• August 2021: Kanebo, a division of Kao Corporation, unveiled the Smile Performer sheet mask. These sheets are made entirely from cotton by-products with biodegradable properties and aim for a reduced environmental impact.

• March 2024: Avon launched the New Power Stay 16-hour Liquid Lipstick. The company claims that the product is formulated with pomegranate and olive oil extracts that last up to 16 hours without transferring or smudging.
• August 2023: KVD Beauty introduced its cutting-edge creation, the Full Sleeve Long + Defined Tubing Mascara. With a presence in Chile through multiple distribution channels, including Amazon, KVD Beauty continues to innovate and captivate.
• February 2023: Maybelline New York launched its Falsies Surreal Extensions mascara, boasting its first-ever avatar. This breakthrough mascara leverages a unique blend of long and short fibers and an extended helix brush adorned with long twisted bristles, all working in harmony to create extreme volume and achieve lashes that appear up to 36% longer.

• January 2023: Listerine introduced its cool mint zero alcohol concentrate in refill packs in 100-mL PET bottles. As per the company, the new packs used 60% less plastic than the standard 500-mL bottle packs of Listerine while offering the same benefits.
• May 2022: SmartMouth introduced SmartMouth mouth sore oral rinse, which prevents bad breath and soothes pain related to mouth sores, canker sores, and cheek bites. The product also helps to ease gum, braces, and denture irritation.
• December 2021: Sunstar Group opened a new plant in Yamanashi, Japan. The new factory will produce about 50 types of liquid products such as liquid toothpaste 'Gum Dental Rinse' and mouthwash 'Gum Mouth Barrier'.

• March 2022: Marico Bangladesh Limited launched its new Arabian perfumed hair oil, Nihar Lovely. The oil is infused with an Arabian perfume that keeps hair fragrant all day long. Nihar Lovely Hair Oil is non-sticky and is enriched with the nourishment of coconut oil and castor oil that controls hair fall and makes hair strong.
• September 2021: Dabur launched a new hair oil brand named Dabur Gold beliphool coconut hair oil. Dabur Gold beliphool coconut hair oil is the first hair oil in Bangladesh that contains coconut, almond, and beliphool, which strengthens the hair, and its vitamin E controls hair damage.
• July 2021: Marico Bangladesh launched a new hair oil brand, Red King men's cooling oil, in the Bangladeshi market. Red King Men's cooling oil comes in a unique bottle with a power tube and cooling crystals. It is enriched with the goodness of 18 ingredients, including natural herb extracts.

• In May 2021, Albéa Group partnered with GlaxoSmithKline Consumer Healthcare (GSKCH) to launch fully recyclable toothpaste tubes using its proprietary Greenleaf 2 laminate tube technology across GSKCH's global oral health brands, including Sensodyne, Parodontax, and Aquafresh.

• Feb 2023: Etekcity announced the launch of its cutting-edge, multipurpose sonic electric toothbrush. The company claims that it is a versatile, cost-effective product that features five different brushing modes, a high-performance design, and practical, user-friendly accessories consisting of a travel case, a brush cover, and eight brush heads. The product is made available on its website as well as online distribution channels such as Amazon, etc.
• Jan 2022: On National Coca-Chewing Day, Bolivian President Luis Arce announced that a production plant would be established for toothpaste made from an alkaloid.
• Mar 2021: Colgate-Palmolive and Philips started a long-term collaboration to bring the oral care benefits of electric toothbrushes to Latin America. The partnership is limited to certain countries in Latin America. Colgate and Philips will continue commercializing their oral care products separately in other markets. This co-branding helps market reach and establishment at the target place.