Betaine Market Trends

• Betaine has been used a lot in the personal care industry instead of surfactants made from sulfur.It acts effectively as an irritation-mitigating agent and is mainly used in baby shampoos and ultra-mild personal care products.
• Water retention and moisturizing properties make betaine a widely useful raw material for the cosmetic industry.
• Besides, it is widely used as a surfactant, emulsifier, and emollient in personal care products such as lotions, shampoos, skin cleansers, etc.
• The demand for personal care products has been increasing at a noticeable rate in regions like Asia-Pacific and the Middle East, thanks to cultural change, the influence of western culture, increased cosmetic demand from the youth population, and rising women's employment.
• In India, beauty and personal care products are driving demand for India's e-commerce growth. According to the Unicommerce data, e-commerce sales volume grew 69.4% in FY22 compared to 44% in FY21, of which the beauty and personal care category posted a growth of 143% in volumes year-on-year.
• Additionally, according to the Indonesian Bureau of Statistics (BPS), until December 2022, the cosmetics industry grew by 9.61% compared to the same period in the previous year. The main platform is e-commerce, with which the country is experiencing growth in the personal care industry.
• Moreover, according to the trade map, Indonesia imported over 309 million dollars' worth of cosmetics and skincare in 2021. In 2021, China held the largest proportion of the beauty and skincare import market in Indonesia, at 20.2 percent, followed by South Korea at 19 percent.

Hence, all such trends are likely to drive the demand for personal care products across the world, which is further likely to drive the demand for the betaine market during the forecast period.