Big Data Analytics in Retail Industry Overview
Big data analytics in the retail market is moderately to highly fragmented. The growth of e-commerce, online shopping, and high competition for customer loyalty provides lucrative opportunities in big data analytics in the retail market. Overall, the competitive rivalry among existing competitors is high. Moving forward, different kinds of innovation strategies of large companies boost market growth effectively.
In August 2022, Maxis took a significant stake in Malaysian-based retail analytics startup, ComeBy, to empower innovation and digitalization in the retail industry with greater access to technology and the human network to create more economic multipliers for the country.
Also, in August 2022, DataWeave, an AI-powered Brand Analytics solution company, announced its status as a vetted partner in the Amazon Advertising Partner Network to support brands in optimizing their digital advertising campaigns with actionable data insights. The Amazon Advertising Partner Network, and new Partner Directory, provide brands access to a global community of agencies and tool providers that can help advertisers achieve their business goals using Amazon Ads products.
Big Data Analytics in Retail Market Leaders
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SAP SE
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Oracle Corporation
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IBM Corporation
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Hitachi Vantara Corporation
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Qlik Technologies Inc.
- *Disclaimer: Major Players sorted in no particular order
