Market Trends of Global Bionics Industry
Cochlear implant are Estimated to Hold a Significant Share in the Fixation Type Segment of the Bionics Market
The cochlear implant performs the function of damaged cochlea parts by transmitting the electrical signals to the brain, converting sound into electrical signals, and restoring hearing. People with mild to severe hearing loss use it as hearing bionics.
Due to their affordability, cochlear implants are highly favored. For instance, according to a research study titled "Cost-benefit Analysis of Cochlear Implants: A Societal Perspective" published in PubMed, in March 2021, concluded that the adults and seniors with unilateral cochlear implantation (CI) and progressive severe hearing loss had a net economic benefit of EUR 275,000 and EUR 76,000, respectively. Even without taking health benefits into account, children and those in the workforce, in particular, benefited from the societal impact.
In the upcoming years, market growth is anticipated to be aided by the older population's relatively high burden of hearing impairment. For instance, a research study titled "Association of Age-Related Hearing Impairment With Physical Functioning Among Community-Dwelling Older Adults in the US" published in JAMA Network, in June 2021, a population-based cohort study involving 2,956 older Americans found that 973 (33%) had normal hearing, 1,170 (40%) had mild hearing impairment, 692 (23%) had moderate impairment, and 121 (4%) had a severe impairment. As a result, it is anticipated that the demand for cochlear implants will rise along with the population of elderly people.
The key market players' introduction of technologically advanced products, however, support the market's expansion. For instance, in January 2022, Cochlear Limited, obtained United States Food and Drug Administration (U.S. FDA) approval for Cochlear Nucleus Implants for the treatment of unilateral hearing loss (UHL) or single-sided deafness (SSD).
The segment is therefore anticipated to experience significant growth over the course of the forecast period as a result of the factors listed above.
North America Dominates the Market and is Expected to Do Same During the Forecast Period
Currently, North America dominates the market for bionics, and it is expected to continue its stronghold for a few more years. In the North American region, the United States holds the largest market share. The rising prevalence of chronic diseases and increasing demand for non-invasive surgical procedures are helping in the dominance of the North American region in the bionics market.
The disabled community around the region is affected especially hard by the COVID-19 pandemic. Coronavirus lockdown has made life especially tough for the region's disabled population, such as people having the vision, hearing impaired population. Thus, in countries, such as the United States, in 2020, the Disability Inclusion Fund (DIF) announced the launch of a USD 200,000 rapid response fund to support the needs of people with disabilities related to the impact of COVID-19.
According to the report of Statistics Canada published in October 2021, Overall, audiometrically measured hearing loss, tinnitus, or both conditions affected 60% of Canadians between the ages of 19 and 79. Men were more likely than women to experience hearing loss and tinnitus. Furthermore, North America's bionics market is anticipated to be dominated by the United States during the forecast period due to the country's high incidence and prevalence of hearing loss as well as its widespread use of hearing bionics. According to the March 2021 update from the National Institute on Deafness and Other Communication Disorders, in the United States, 2 to 3 out of every 1,000 newborns have a detectable level of hearing loss in one or both ears, and 15% of adults (18 and older) in the country (37.5 million) report having some hearing issues in 2020.
The presence of developed healthcare infrastructure and major market players focussing on various market strategies so as to gain a competitive edge is also expected to propel the market. in November 2021, Advanced Bionics (AB), received Health Canada approval and announces it is bringing Marvel hearing technology to Advanced Bionics cochlear implant wearers. This includes: New Naída CI Marvel sound processor for adults, New Advanced Bionics Remote app for easy adjustments via smartphone, and others. The software provides real-time feedback to the surgeon to guide the insertion placement.
Thus, due to the factors mentioned above, the segment is expected to witness significant growth over the forecast period.
