Blueberry Ingredient Market Trends

Blueberries are among the most nutrient-dense berries as they are high in fiber, vitamin C, vitamin K, and manganese. Health-conscious consumers prefer blueberry-contained food products, as blueberries decrease the risk of obesity, diabetes, heart disease, and overall mortality. Blueberries also promote hair and skin health, increased energy, and overall lower weight, which have triggered the demand for food products, including supplements containing blueberry ingredients. Increasing application of blueberry in healthy snack bars and Greek yogurt is expected to boost the market growth as consumers prefer these products as healthy snack options, as they are low in fat, contain real fruit bits, and are a rich source of calcium and protein. The market is primarily boosted by the increasing demand for healthy foods among consumers to maintain overall health. Consumers continue to seek better-for-you options in food aisles. The growing popularity of convenience, ready-to-eat foods, and on-the-go snacking is a significant factor propelling healthy snacks' growth. On-the-go products provide quick nutrition and the feeling of satiety in a busy schedule. Consumers also perceive snacks as part of a healthy diet, attributed to their controlled portions. These convenient and portable packs provide a slight energy boost during a hectic workday, thus, manufacturers incorporate blueberry ingredients to enhance the flavor as well as the nutritional content of the product. The emerging trend of healthy eating is contributing to the evolution of the snack industry by offering various healthy snack products that fulfill the growing need for on-the-go nutrition, propelling the market growth of blueberry ingredients.