Market Size of Body Scrub Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.28 Billion |
| Market Size (2029) | USD 2.91 Billion |
| CAGR (2024 - 2029) | 4.99 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
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*Disclaimer: Major Players sorted in no particular order |
Body Scrub Market Analysis
The Body Scrub Market size is estimated at USD 2.28 billion in 2024, and is expected to reach USD 2.91 billion by 2029, growing at a CAGR of 4.99% during the forecast period (2024-2029).
- A body scrub or body exfoliant, body gloss, or body polish is a skin-care product whose foremost function is to remove dead skin cells through exfoliation, cleanse the skin, and increase the body's blood circulation.
- The scrub market manufacturers do not always use natural ingredients, and their formulations might have chemical compounds in them. Sometimes, certain chemicals are too harsh for a particular skin type, and the consumer might face complications. Thus, this constraint will likely hamper the growth of chemical-based scrubs in the coming years.
- To tackle the adverse scenarios, the manufacturers are focusing on developing remedies with more natural, herbal, and organic ingredients. Moreover, the grain size of powder scrubs is being kept in mind so that intense scrubbing may not lead to redness and rashes.
- Additionally, with increasing awareness of personal hygiene among consumers, consumers prefer novel products that help maintain personal hygiene and clear skin. Products that claim to enhance skin profile are gaining importance in the market, resulting in numerous product launches. For instance, in June 2022, Plum BodyLovin's company operating in the market launched its new collection of body care products, including body scrubs. Plum BodyLovin' Minions Goin' Bananas Body Scrub is claimed to be manufactured from walnut powder, oat oil, and biodegradable cellulose beads that help maintain smooth and healthy skin.
Body Scrub Industry Segmentation
A body scrub is a skincare product designed to exfoliate the skin by removing dead skin cells, dirt, and oil from the skin's surface. Body scrubs can be made with various exfoliating particles, such as sugar, salt, coffee grounds, or crushed fruit pits, mixed with oils or other nourishing ingredients.
The global body scrub market has been segmented by product type into herbal, organic, and chemical-based scrubs. By form, body scrubs have been widely classified into powder, gel or liquid, and cream. Further, according to the skin type, they are differentiated into the ones made specifically for sensitive, normal, dry, and oily skin. The body scrub market is segmented by distribution channel into supermarkets/hypermarkets, independent retailers, convenience/grocery stores, online retail stores, and other distribution channels. Lastly, the report offers an analysis of major economies worldwide, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
The report offers the market sizes and forecasts in terms of value (USD million) for all the above segments.
| Product Type | |
| Herbal | |
| Organic | |
| Chemical |
| Form | |
| Powder | |
| Gel or Liquid | |
| Cream |
| Skin Type | |
| Sensitive | |
| Normal | |
| Dry | |
| Oily |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Body Scrub Market Size Summary
The body scrub market is experiencing a notable transformation, driven by evolving consumer preferences and a growing emphasis on natural and organic ingredients. As consumers become more aware of personal hygiene and skincare, there is a rising demand for products that not only exfoliate but also enhance skin texture and moisture absorption. This shift is prompting manufacturers to innovate with formulations that prioritize natural, herbal, and organic components, moving away from harsh chemical compounds that may cause skin complications. The market is witnessing a surge in product launches, with brands introducing a variety of scrubs, such as coffee, lavender, and charcoal, to cater to the increasing consumer inclination towards paraben-free and sulfate-free options. This trend is particularly pronounced in regions like Asia Pacific, where the popularity of coffee-based scrubs is on the rise due to their exfoliating and nourishing properties.
The global body scrub market is characterized by the presence of major players like The Body Shop, Lancome Paris, Procter & Gamble, L'Oréal, and Estée Lauder, who are actively working to strengthen their market positions. These companies are expanding their product portfolios to include scrubs that cater to diverse skin types and preferences, leveraging the growing consumer interest in dual-purpose skincare solutions. Recent product launches, such as Saltair's KP Body Scrub and Dollar General's Five Deep Breaths collection, highlight the industry's focus on natural ingredients and the absence of undesirable compounds like phthalates and parabens. As the market continues to evolve, the emphasis on innovative, safe, and effective body scrubs is expected to drive growth and attract a broader consumer base.
Body Scrub Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Herbal
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2.1.2 Organic
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2.1.3 Chemical
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2.2 Form
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2.2.1 Powder
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2.2.2 Gel or Liquid
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2.2.3 Cream
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2.3 Skin Type
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2.3.1 Sensitive
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2.3.2 Normal
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2.3.3 Dry
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2.3.4 Oily
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2.4 Distribution Channel
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2.4.1 Supermarkets/Hypermarkets
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2.4.2 Convenience/Grocery Stores
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2.4.3 Online Retail Stores
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2.4.4 Other Distribution Channels
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2.5 Geography
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2.5.1 North America
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2.5.1.1 United States
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2.5.1.2 Canada
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2.5.1.3 Mexico
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2.5.1.4 Rest of North America
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2.5.2 Europe
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2.5.2.1 Spain
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2.5.2.2 United Kingdom
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2.5.2.3 Germany
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2.5.2.4 France
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2.5.2.5 Italy
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2.5.2.6 Russia
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2.5.2.7 Rest of Europe
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2.5.3 Asia Pacific
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2.5.3.1 China
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2.5.3.2 Japan
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2.5.3.3 India
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2.5.3.4 Australia
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2.5.3.5 Rest of Asia-Pacific
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2.5.4 South America
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2.5.4.1 Brazil
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2.5.4.2 Argentina
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2.5.4.3 Rest of South America
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2.5.5 Middle East and Africa
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2.5.5.1 South Africa
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2.5.5.2 Saudi Arabia
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2.5.5.3 Rest of Middle East and Africa
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Body Scrub Market Size FAQs
How big is the Body Scrub Market?
The Body Scrub Market size is expected to reach USD 2.28 billion in 2024 and grow at a CAGR of 4.99% to reach USD 2.91 billion by 2029.
What is the current Body Scrub Market size?
In 2024, the Body Scrub Market size is expected to reach USD 2.28 billion.
