Market Trends of Botnet Detection Industry
Media and Entertainment Industry is Expected to Register Significant Growth
- Media & entertainment enterprises spend a significant share on advertisements to create brand awareness and attract new customers. Botnet detection techniques are majorly adopted in media & entertainment industries to reduce vulnerabilities towards advertisements. This sector is expected to be the fastest growing due to the increasing bot attacks on this sector through ad frauds. The involved risks and end-points increase with the rising number of advertisements on different platforms.
- Botnet attacks may run illegal activities such as spreading fraudulent content, price scraping, and others that affect the brand. Advertisers constantly monitor networks and servers to detect unusual traffic patterns and evaluate the reason for declining sales performance. This helps save organizations and users from cyber-attacks, data breaches, and monetary and information losses.
- With digitalization and the proliferation, the media and entertainment companies have realized the need for botnet detection solutions to protect and secure their databases, applications, and websites. Due to the increasing acceptability, the online media and entertainment industry is expanding at a high pace and is primarily driven by digital media.
- Netflix has been one of the prominent over-the-top, or OTT platforms globally. The company's annual revenue accounted for USD 29,697 million, recording a growth of 19% compared to the previous financial year. Furthermore, the company partners with diverse TV makers to offer its application to smart TVs, which is expected to further increase the number of users. As a result, the incident for botnet attacks is projected to increase, which is likely to foster market growth.
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North America to Hold a Major Market Share
- North America is expected to be one of the most significant revenue-generating regions for botnet detection management vendors. The US and Canada focus on innovations obtained from Research and Development (R&D) and technologies. The region owes its growth as a significant contributor to the rising investments in botnet detection solutions to safeguard websites, APIs, and mobile apps from bot attacks.
- Further, the region is anticipated to be a markedly productive regional market. The rising menace of the damage that botnets can do across the government in countries of these regions is boosting the demand.
- The US government has regularly taken stringent measures against prevalent and mass-level botnet threats. In April 2022, the United States Department of Justice announced a court-authorized operation conducted in March 2022 to disrupt a two-tiered global botnet of thousands of infected network hardware devices under the control of a threat actor known as Sandworm. The operation copied and removed malware from vulnerable internet-connected firewall devices that Sandworm used for command and control (C2) of the underlying botnet.
- Also, this can be attributed to the growing awareness among the population regarding data privacy which is supposed to promote the demand for botnet detection solutions across North America. Furthermore, increasingly harsh government regulations regarding data privacy are considered to promote the market's future growth significantly.
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