Market Size of Bottled Water Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 274 Billion |
| Market Size (2029) | USD 380.5 Billion |
| CAGR (2024 - 2029) | 6.79 % |
| Fastest Growing Market | South America |
| Largest Market | North America |
Major Players.webp "Bottled Water Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Bottled Water Market Analysis
The Bottled Water Market size is estimated at USD 274 billion in 2024, and is expected to reach USD 380.5 billion by 2029, growing at a CAGR of 6.79% during the forecast period (2024-2029).
People nowadays have become more conscious of the potential risks of contaminated tap water. According to WHO, in 2022, at least 1.7 billion people globally used drinking water sources contaminated with feces. Therefore, consumers are drawn to bottled water due to the easy portability, convenience, and safety assurance of packaged drinking water. Furthermore, due to the increasing tourism at the global level, food service channels, such as hotels and restaurants, offer quality service to their tourists. These channels contribute to the high share of sales in the bottled water category, primarily from the still-bottled water segment. For instance, according to the Ministry of Tourism and the Bureau of Immigration of India, the number of foreign tourist arrivals in India increased from 2.74 million in 2020 to 6.19 million in 2022. Hence, the number of drinking water bottles produced by Indian Railway Catering and Tourism Corporation Limited increased to 357.7 million in FY2023 from 275 million in FY2020. Moreover, companies are adopting various strategies to market their products, such as sponsorships and advertising. For instance, in January 2022, Danane SA launched its new bottled sparkling water through its brand Evian in the United Kingdom. The company promoted the product through various advertisement campaigns across social media platforms and televisions to penetrate the market.
Bottled Water Industry Segmentation
Bottled water refers to drinking water packaged in glass or plastic bottles. Some bottled water is carbonated, while others are not. The scope of the report includes carbonated bottled water, still bottled water, and flavored/functional bottled water.
The global bottled water market is segmented by type, distribution channel, and geography. Based on type, the market is segmented into still water, sparkling water, and functional/flavored water. Based on distribution channel, the market is segmented into on-trade and off-trade distribution channels. The off-trade distribution channel is further sub-segmented into supermarkets/hypermarkets, convenience/grocery stores, home and office delivery (HOD), online retail stores, and other distribution channels. The study also covers a global level analysis for the major regions, namely, North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD).
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| Still Water | |
| Sparkling Water | |
| Functional/Flavored Water |
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Bottled Water Market Size Summary
The bottled water market is experiencing significant growth, driven by increasing consumer awareness of the risks associated with contaminated tap water and the convenience and safety offered by packaged drinking water. This trend is further bolstered by the rise in global tourism, with food service channels like hotels and restaurants contributing to the high sales of still-bottled water. Companies are actively marketing their products through sponsorships and advertising campaigns to capture a larger market share. The demand for bottled water is also fueled by health concerns, as contaminated water can lead to serious health issues, prompting consumers to prefer commercially bottled water for its perceived health benefits. Additionally, the introduction of functional bottled water enriched with vitamins caters to the health-conscious segment of the market.
In North America, the United States stands out as the largest market for bottled water, driven by a growing number of health-conscious consumers and increasing awareness of potential health risks from contaminated drinking water. The presence of 'forever chemicals' in tap water has led to a rise in bottled water consumption, with consumers prioritizing taste, quality, and safety. Eco-friendly packaging is also becoming a significant factor in consumer purchasing decisions, as many Americans prefer brands that use recycled materials. The market is highly competitive, with major global players like The Coca-Cola Company, PepsiCo Inc., Danone SA, Nestle SA, and China Resources Holding Ltd. employing strategies such as mergers, acquisitions, and product launches to expand their market presence. Regional companies are also investing in marketing and advertisements to strengthen their position in the market.
Bottled Water Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Consumer Preference Of Pure And Healthy Hydration
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1.1.2 Advertisements And Promotional Campaigns Supporting Demand
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1.2 Market Restraints
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1.2.1 Presence Of Inferior Quality Products And Nanoplastics In Bottled Water
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Still Water
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2.1.2 Sparkling Water
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2.1.3 Functional/Flavored Water
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2.2 By Distribution Channel
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2.2.1 On-trade
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2.2.2 Off-trade
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2.2.2.1 Supermarkets/Hypermarkets
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2.2.2.2 Convenience/Grocery Stores
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2.2.2.3 Home and Office Delivery
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2.2.2.4 Online Retail Stores
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2.2.2.5 Other Off-trade Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Bottled Water Market Size FAQs
How big is the Bottled Water Market?
The Bottled Water Market size is expected to reach USD 274 billion in 2024 and grow at a CAGR of 6.79% to reach USD 380.5 billion by 2029.
What is the current Bottled Water Market size?
In 2024, the Bottled Water Market size is expected to reach USD 274 billion.
