Brazil Aesthetic Devices Market Size (2024 - 2029)

The Brazil Aesthetic Devices Market is projected to experience significant growth over the forecast period, driven by factors such as an increasing aging population, a rising prevalence of obesity, and a resurgence in demand for aesthetic procedures following the lifting of COVID-19 restrictions. The market's expansion is further supported by strategic initiatives from industry players, which enhance the availability and variety of aesthetic devices. Despite these growth drivers, potential side effects associated with aesthetic procedures may pose challenges to market expansion.

Market Size of Brazil Aesthetic Devices Industry

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Brazil Aesthetic Devices Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.04 Billion
Market Size (2029) USD 1.74 Billion
CAGR (2024 - 2029) 10.88 %
Market Concentration Medium

Major Players

Brazil Aesthetic Devices Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Brazil Aesthetic Devices Market Analysis

The Brazil Aesthetic Devices Market size is estimated at USD 1.04 billion in 2024, and is expected to reach USD 1.74 billion by 2029, growing at a CAGR of 10.88% during the forecast period (2024-2029).

COVID-19 impacted Brazilian aesthetic devices adversely due to the restrictions on elective procedures, including aesthetic surgical and non-surgical procedures in the country, and supply chain disruptions of aesthetic devices. However, the market reported growth since the restrictions were lifted in the later phase of the pandemic. For instance, per the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 report, 2,723,640 cosmetic procedures were performed in 2021, which reported a growth of 29% when compared to the previous year with 1,929,359 cosmetic procedures. As the COVID-19 cases were under control, the market was re-gaining its pre-pandemic nature in terms of demand for energy and non-energy-based aesthetic devices. Furthermore, due to the rapidly increasing aging population and increasing obese population, the market was believed to witness significant growth over the forecast period.

According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 report, chemical peel accounted for 18,480 procedures, non-surgical skin tightening reported for 44,520 procedures, and cellulite treatment accounted for 38,280 procedures. In addition, as per ISAPS 2021 annual report, Brazil ranked second in the world for the number of aesthetic procedures. Furthermore, according to an article published in July 2022 in the Nature Journal, more than 50% population is overweight. Also, the projected prevalence of obesity is estimated to be 33% for women and 25% for men by 2030 in Brazil. Therefore, the high burden of obesity in the country is projected to boost the demand for various fat-reduction aesthetic procedures, thereby accelerating market growth.

The strategic initiatives by market players also contribute to market growth. For instance, in November 2022, SofwaveMedical Ltd received approval from Brazil's health regulatory agency, ANVISA, for Sofwave'sSUPERB device in Brazil. Sofwavedelivers Synchronous Ultrasound Parallel Beam SUPERB technology reduces fine lines and wrinkles. It lifts the eyebrows, neck, and submental area in a single treatment session, regardless of season, skin type, or skin color.

Therefore, the factors mentioned above, such as the high burden of obesity, rising aesthetic procedures, and strategic initiatives by market players, are expected to boost market growth during the forecast period. However, the side effects of aesthetic procedures are estimated to restrain market growth.

Brazil Aesthetic Devices Industry Segmentation

As per the scope of the report, aesthetic devices refer to all medical devices that are used for various cosmetic procedures, which include plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, skin tightening, and others, that are used for beautification, correction, and improvement of the body. The Brazil Aesthetic Devices Market is segmented by Type of Device (Energy-based Aesthetic Device, Non-energy-based Aesthetic Device), Application (Skin Resurfacing and Tightening, Body Contouring and Cellulite Reduction, Hair Removal, Tattoo Removal, Breast Augmentation, Other Applications), and End User (Hospitals, Clinics, Home Settings). The report offers the value (in USD million) for the above segments.

Type of Device
Energy-based Aesthetic Device
Laser-based Aesthetic Device
Radiofrequency (RF)-based Aesthetic Device
Light-based Aesthetic Device
Ultrasound Aesthetic Device
Non-energy-based Aesthetic Device
Botulinum Toxin
Dermal Fillers and Aesthetic Threads
Chemical Peels
Microdermabrasion
Implants
Other Non-energy-based Aesthetic Devices
Application
Skin Resurfacing and Tightening
Body Contouring and Cellulite Reduction
Hair Removal
Tattoo Removal
Breast Augmentation
Other Applications
End User
Hospitals
Clinics
Home Settings
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Brazil Aesthetic Devices Market Size Summary

The Brazil Aesthetic Devices Market is poised for significant growth over the forecast period, driven by a combination of factors including an increasing aging population, a rising prevalence of obesity, and a surge in demand for both energy and non-energy-based aesthetic procedures. The market, which experienced a downturn due to COVID-19 restrictions on elective procedures and supply chain disruptions, has rebounded as these restrictions were lifted. Brazil's position as a global leader in the number of aesthetic procedures performed underscores the robust demand for these devices. The market is further bolstered by strategic initiatives from key players, such as regulatory approvals and the introduction of innovative technologies, which are expected to enhance the efficacy and appeal of aesthetic treatments.

The market's expansion is also supported by the growing accessibility and affordability of treatments like botulinum toxin procedures, which have become increasingly popular due to their widespread availability and cost-effectiveness. The entry of international players and the development of new products, such as hybrid injectables, are contributing to the market's dynamism. Additionally, the demand for laser-based aesthetic devices is expected to rise, driven by their application in treating common conditions like acne and cellulite. The presence of major global players in the Brazilian market further highlights its lucrative potential, making it an attractive destination for investment and innovation in the aesthetic devices sector.

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Brazil Aesthetic Devices Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rapidly Increasing Aging Population and Increasing Obese Population

      2. 1.2.2 Increasing Awareness Regarding Aesthetic Procedures and Rising Adoption of Minimally Invasive Devices

    3. 1.3 Market Restraints

      1. 1.3.1 Side Effects of Aesthetic Procedures

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD Million)

    1. 2.1 Type of Device

      1. 2.1.1 Energy-based Aesthetic Device

        1. 2.1.1.1 Laser-based Aesthetic Device

        2. 2.1.1.2 Radiofrequency (RF)-based Aesthetic Device

        3. 2.1.1.3 Light-based Aesthetic Device

        4. 2.1.1.4 Ultrasound Aesthetic Device

      2. 2.1.2 Non-energy-based Aesthetic Device

        1. 2.1.2.1 Botulinum Toxin

        2. 2.1.2.2 Dermal Fillers and Aesthetic Threads

        3. 2.1.2.3 Chemical Peels

        4. 2.1.2.4 Microdermabrasion

        5. 2.1.2.5 Implants

        6. 2.1.2.6 Other Non-energy-based Aesthetic Devices

    2. 2.2 Application

      1. 2.2.1 Skin Resurfacing and Tightening

      2. 2.2.2 Body Contouring and Cellulite Reduction

      3. 2.2.3 Hair Removal

      4. 2.2.4 Tattoo Removal

      5. 2.2.5 Breast Augmentation

      6. 2.2.6 Other Applications

    3. 2.3 End User

      1. 2.3.1 Hospitals

      2. 2.3.2 Clinics

      3. 2.3.3 Home Settings

Brazil Aesthetic Devices Market Size FAQs

The Brazil Aesthetic Devices Market size is expected to reach USD 1.04 billion in 2024 and grow at a CAGR of 10.88% to reach USD 1.74 billion by 2029.

In 2024, the Brazil Aesthetic Devices Market size is expected to reach USD 1.04 billion.

Brazil Aesthetic Devices Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)