Market Trends of Brazil Aesthetic Devices Industry
Botulinum Toxin Segment Accounted for the Largest Share of the Market
Botulinum toxin (BT) is a neurotoxic protein produced by the bacterium Clostridium botulinum. As a result, botulinum toxin in very diluted quantities is utilized for aesthetic and non-cosmetic applications, such as treating frown lines between the brows, facial wrinkles such as horizontal creases on the forehead, lines at the corners of the mouth, and cobblestone skin on the chin. Due to these benefits, many beauty-conscious people opt for botulinum toxin procedures, and new research articles influence the segment's growth.
The increasing number of botulinum toxin treatments in the country is expected to increase the adoption of botulinum toxin in the country. Botulinum toxin treatments are widely available and relatively affordable in Brazil compared to other countries. This accessibility and affordability have made the treatments more accessible to a wider range of people, including those with lower incomes. For instance, according to the International Society of Aesthetic Plastic Surgery 2021 report, the country's total number of botulinum toxin procedures was around 542,520 in 2021. With such high demand and the number of procedures in the country, adopting botulinum toxin is expected to increase over the forecast period.
Furthermore, in March 2022, Allergan Aesthetics, an AbbVie company, joined colleagues and healthcare providers from around the globe for the 20th edition of the Aesthetic and Anti-Aging Medicine World Congress. The meeting marks Allergan Aesthetics' entry into the emerging category of Hybrid Injectables with the launch of HArmonyCa with lidocaine in Brazil and other countries.
Hence, all the factors mentioned above, such as high demand for procedures due to ease of accessibility & affordability, entry of international players, and strategic initiatives by key players, are likely to drive the segment growth during the forecast period.
Laser-based Aesthetic Device Segment is Expected Observe Significant Growth during the Forecast Period
Laser-based aesthetic devices are medical devices that use laser technology to treat various cosmetic and dermatological conditions. These devices emit a specific wavelength of light the targeted tissue absorbs, allowing for precise treatment with minimal damage to surrounding tissue. Some common uses of laser-based aesthetic devices include hair removal, skin rejuvenation, tattoo removal, vascular lesion removal, scar revision, and acne treatment. This is one of the market's oldest and most highly penetrated treatments. The segment is expected to grow as many key players advance their market portfolios. For instance, some of the key players in the market are Cutera, Candela, and Lumenis, among others.
The study published in the Journal of Primary Care Community Health in December 2022 described Acne in about 90 % of teenagers and 12 % to 14% of adults in Brazil. Acne was the second most frequent skin disorder, showing its importance in health care. The study also said that a public Brazilian secondary care center showed acne as the fourth most frequent complaint in dermatologists' offices. Thus, rising in the problem of acne in the Brazilian drive the demand for the acne therapeutics market, thereby increasing the adoption of laser-based aesthetic devices, thus boosting the market growth over the forecast period.
Furthermore, according to the International Society of Aesthetic Plastic Surgery 2021 report, hair removal in Brazil in 2021 was around 3,900, and cellulite treatment was 38,280 in 2021; laser-based aesthetic devices are often used in cellulite treatment. The laser energy can penetrate the deeper layers of the skin and help stimulate collagen production, improve circulation, and break down fat cells. Thus, more treatments related to the abovementioned conditions are expected to increase segmental growth over the forecast period.
Therefore, with the availability of lasers and companies' focus on developing innovative lasers, the segment is expected to grow over the forecast period to provide ease in cosmetic procedures.
