Brazil Ceramic Tiles Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 4.26 Billion |
| Market Size (2029) | USD 5.19 Billion |
| CAGR (2024 - 2029) | 4.02 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Brazil Ceramic Tiles Market Analysis
The Brazil Ceramic Tiles Market size is estimated at USD 4.26 billion in 2024, and is expected to reach USD 5.19 billion by 2029, growing at a CAGR of 4.02% during the forecast period (2024-2029).
The rapid COVID-19 outbreak caused several obstacles for the Brazilian ceramic tile sector in 2020. However, COVID-19 also negatively affected the construction industry, which is the primary market for ceramic tiles. In 2020, Brazil, one of the major players in the world's ceramics industry, also had to deal with the pandemic consequences. The temporary closure of industrial plants in the first months of the year inevitably resulted in a drop in tile production, which fell to 840 million sq m (-7.6% from the previous year). Exports also decreased to 94 million sq m (-5.7% in 2019), despite the 5 million sq m sold on the US market (25 million sq m, +25%). Overall, Brazilian tile producers ended the year with an increase in total sales, which rose to 920 million sq m (+2.7%), thanks to a rebound in demand on the domestic market in the second half of the year. By the end of 2020, domestic sales had increased by 3.8% more than in 2019.
The Brazil ceramic tiles market is expected to witness strong growth in the forecast period owing to increasing construction activity and a rise in the country's residential and commercial real estate activities. Furthermore, rising disposable incomes and a preference for stylish homes are driving up demand for premium ceramic tiles. Brazil is currently the third-largest ceramic tiles producer in the world. An important characteristic of the Brazilian domestic ceramic tiles market is that importing ceramic tiles is practically insignificant. Brazil exports ceramic tiles to more than 121 countries, with some major regions being the United States, South Africa, and Latin America. Investments were also quickly resumed. The sector focused primarily on improving its product mix and using more sustainable materials and processes to add value to its offerings and boost global market competitiveness. Brazil is also developing government programs such as the Minha Casa Minha Veda program to increase residential activity. It is anticipated to boost the real estate market in the country and will open further growth opportunities for ceramic tiles.
Brazil Ceramic Tiles Market Trends
Rising in Construction Industry in Brazil is Driving the Market
Ceramic tiles demand is primarily driven by the Brazilian construction industry, as the material is widely used in both commercial and residential applications. Because ceramic tiles are so inexpensive, the construction industry is rapidly expanding in the market. Ceramic tiles are popular in homes and businesses because they are long-lasting and do not break easily. Demand for ceramic tile is influenced by business operations, construction projects, and real estate investment.
For instance, in October 2022, Scala, the Latin American data center firm, announced that it is planning to launch a new facility in Brazil. Located in Avenida Pernambuco, the data center facility will be constructed with an investment of US$48 million and will have a capacity of 7.2 MW. Construction activities are currently ongoing and the project is slated for completion in Q2 2023.
Moreover, in Brazil, the government programs such as Minha Casa Minha Vida (MCMV), Plano Decenal de Expansao de Energia 2026, and the National Education Plan are expected to support industry growth over the forecast period.
Ceramic Tile Consumption and Export in Brazil is Driving the Market
Brazil is one of the world's major ceramic tile consumers, ranking second in consumption. In 2021, 1,04 billion square meters were produced out of an installed capacity of 1.171 million square meters. Total sales reached 1,03 billion square meters, with 901,9 million m² sold in the domestic market and 130,3 million m² exported.
Ceramic tiles are one of the oldest decorative art forms. Because of their durability, technical properties, and visual richness, they are widely used in conjunction with architecture. Ceramic tiles are popular in colonial Brazil's residential and commercial sectors. They protect from humidity, are easy to clean, and provide a good thermal environment when used on facades. Beautiful examples of ceramic tiles are present throughout the country, particularly in the north and northeast.
Because of the country's significant increase in housing units in recent years, home decoration tile consumption, primarily used on the living room, kitchen, and bathroom walls, increased significantly.
Furthermore, with a greater concentration in the Southeast and South regions and an expansion in the country's northeast. A productive segment with primarily national capital, it is also a significant job creator, with approximately 28 thousand direct jobs and approximately 200 thousand indirect jobs. The use of two distinct processes in its industrial park is a typical feature of Brazilian production: dry method and wet method. Brazilian ceramic tile manufacturers use the most advanced technology available and adhere to international quality standards.
Brazil Ceramic Tiles Industry Overview
The Brazilian ceramic tiles market is competitive and fragmented. Some of the major players in the market are Cedasa, Carmelo Fior, Grupo Fragnani, Elizabeth, and Portobello, among others. The companies are investing significantly in new technologies to produce innovative materials and improve process and production cost management efficiency. Furthermore, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.
Brazil Ceramic Tiles Market Leaders
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GRUPO CEDASA
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CERAMICA CARMELO FIOR
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GRUPO FRAGNANI
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ELIZABETH
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PORTOBELLO (PGB)
*Disclaimer: Major Players sorted in no particular order
Brazil Ceramic Tiles Market News
- March 2023: Elizabeth Revestimentos acquired Eliane Revestimentos, a subsidiary of Mohawk Industries. The combination of Elizabeth and Eliane, which became part of Mohawk in 2018, will make the company the leading producer of ceramic tiles by revenue in Brazil and the second largest in the global ceramic market.
- March 2023: Portobello Grupo, a manufacturer of ceramic tiles in Brazil, agreed to purchase electricity from a wind farm at the 353-MW Morro do Chapeu Sul II complex through an off-take agreement with Enel Brazil. The Ventos de Santa Esperanca 21 wind farm will provide a maximum supply of 10 average megawatts (MWa), or 87.6 GWh, annually to Portobello under the provisions of the 15-year agreement.
Brazil Ceramic Tiles Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
- 4.4 Value Chain Analysis
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4.5 Industry Attractiveness: Porter's Five Forces Analysis
- 4.5.1 Bargaining Power of Suppliers
- 4.5.2 Bargaining Power of Buyers
- 4.5.3 Threat of New Entrants
- 4.5.4 Threat of Substitutes
- 4.5.5 Intensity of Competitive Rivalry
- 4.6 Insights into Technological Advancements in the Industry
- 4.7 Insights on Current Trends and Recent Developments in the Market
- 4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Product
- 5.1.1 Glazed
- 5.1.2 Porcelain
- 5.1.3 Scratch Free
- 5.1.4 Others
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5.2 By Application
- 5.2.1 Floor Tiles
- 5.2.2 Wall Tiles
- 5.2.3 Other Tiles
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5.3 By Construction Type
- 5.3.1 New Construction
- 5.3.2 Replacement and Renovation
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5.4 By End User
- 5.4.1 Residential Replacement
- 5.4.2 Construction
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 GRUPO CEDASA
- 6.2.2 CERAMICA CARMELO FIOR
- 6.2.3 GRUPO FRAGNANI
- 6.2.4 Mohawk Industries
- 6.2.5 PORTOBELLO (PGB)
- 6.2.6 CERAMICA AURORA
- 6.2.7 CASAGRANDE CERAMIC TILES
- 6.2.8 LEF CERAMICA
- 6.2.9 LANZI
- 6.2.10 ITAGRES*
- *List Not Exhaustive
7. MARKET OPPORTUNTIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Brazil Ceramic Tiles Industry Segmentation
Ceramic Tiles are made up of sand, natural products, and clays, and once it is molded into a shape, they are fired into a kiln. Ceramic tiles are durable, resistant to water, moisture, and fire, and cheap compared to other flooring products. The report covers a complete background analysis of the Brazilian ceramic tiles market. It includes a parental market assessment, emerging trends in the segments and regional markets, and significant changes in market dynamics and market overview. The report also offers a qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across various key points in the value chain.
The Brazil Ceramic Tiles Market is segmented by product (glazed, porcelain, scratch-free, and other products), application (floor tiles, wall tiles, and other applications), construction type (new construction, replacement and renovation), and end-user (residential and commercial). The market size and forecasts are provided in value (USD) for all the above segments.
| By Product | Glazed |
| Porcelain | |
| Scratch Free | |
| Others | |
| By Application | Floor Tiles |
| Wall Tiles | |
| Other Tiles | |
| By Construction Type | New Construction |
| Replacement and Renovation | |
| By End User | Residential Replacement |
| Construction |
Brazil Ceramic Tiles Market Research FAQs
How big is the Brazil Ceramic Tiles Market?
The Brazil Ceramic Tiles Market size is expected to reach USD 4.26 billion in 2024 and grow at a CAGR of 4.02% to reach USD 5.19 billion by 2029.
What is the current Brazil Ceramic Tiles Market size?
In 2024, the Brazil Ceramic Tiles Market size is expected to reach USD 4.26 billion.
Who are the key players in Brazil Ceramic Tiles Market?
GRUPO CEDASA, CERAMICA CARMELO FIOR, GRUPO FRAGNANI, ELIZABETH and PORTOBELLO (PGB) are the major companies operating in the Brazil Ceramic Tiles Market.
What years does this Brazil Ceramic Tiles Market cover, and what was the market size in 2023?
In 2023, the Brazil Ceramic Tiles Market size was estimated at USD 4.10 billion. The report covers the Brazil Ceramic Tiles Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Brazil Ceramic Tiles Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Brazil Ceramic Tiles Industry Report
Statistics for the 2024 Brazil Ceramic Tiles market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil Ceramic Tiles analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
