Brazil Chocolate Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 4.04 Billion |
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Market Size (2030) | USD 5.23 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 4.38 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Brazil Chocolate Market Analysis
The Brazil Chocolate Market size is estimated at 4.04 billion USD in 2024, and is expected to reach 5.23 billion USD by 2030, growing at a CAGR of 4.38% during the forecast period (2024-2030).
4.04 Billion
Market Size in 2024 (USD)
5.23 Billion
Market Size in 2030 (USD)
1.01 %
CAGR (2018-2023)
4.38 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
61.91 %
value share, Milk and White Chocolate, 2023
The innovative flavor offerings possible in white chocolate, followed by the preference for varied taste profiles in the region, are anticipated to drive segmental growth.
Largest Segment by Distribution Channel
41.32 %
value share, Supermarket/Hypermarket, 2023
The demand for supermarkets and hypermarkets is driven by the range of chewing gum products available in these stores, with shelf space impacting impulse buying in the region.
Fastest-growing Segment by Confectionery variant
5.07 %
Projected CAGR, Dark Chocolate, 2024-2030
The health benefits of dark chocolate due to its greater cocoa percentage and the rising health awareness among consumers are making it a prominent segment in the region.
Fastest-growing Segment by Distribution Channel
5.47 %
Projected CAGR, Online Retail Store, 2024-2030
The ease of shopping experience through online channels and the increasing number of retailers present in this channel have become the major drivers in the segment.
Leading Market Player
34.28 %
market share, Nestlé SA, 2022
The active market activities, such as product innovations and strategic moves applied by Nestle, along with its growing portfolio, enabled the company to grow in the market.
Supermarkets/hypermarkets and convenience stores collectively hold a major share, along with a strong presence across the country
- Supermarkets/hypermarkets have always maintained a strong lead in the country's confectionery sales. Chocolate is largely sold through supermarkets and hypermarkets, accounting for a market volume share of 81.16% in 2023. Strategic product positioning on the dedicated shelves for the chocolate category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Woolworths, and Spar are some of the leading grocery store operators in the country.
- A nationwide network of these operators allows easy access to local and mainstream chocolate confectionery brands. As of 2022, Dia had more than 737 stores in Brazil, Carrefour had about 1203 locations, and Assai had more than 263 supermarket chains.
- Convenience stores are the second most widely preferred distribution channel for purchasing chocolate confectionery after supermarkets and hypermarkets. The sales volume of chocolate confectionery through convenience stores is estimated to register a 30.87% share in 2024. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. Chocolate sales are estimated to record the highest CAGR through convenience stores, reaching a sales value of USD 89,406.05 million in 2030.
- The online channel is projected to be the fastest-growing distribution channel for chocolate confectionery, with an anticipated CAGR of 5.36% in terms of value during the forecast period. The evolving role of online channels in grocery purchases is further boosted by the increasing internet penetration. There were about 165.3 million internet users in Brazil in January 2022.
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Brazil Chocolate Market Trends
The introduction of healthy variants like sugar-free, clean-label, natural, and organic chocolate products across the country resulted in higher sales
- Brazil is one of the largest consumers and producers of chocolate in the world. Chocolates remain the most consumed confectionery in the country. In 2022, 75% of the Brazilian population consumed chocolate, and 35% of Brazilian people consumed chocolate regularly over any other food or drink.
- When making purchases, a variety of customer sectors look for high-quality labels like organic production, ethical production (like Fairtrade), sustainable sourcing, and Rainforest.;
- Economic factors are a significant attribute influencing chocolate buying behaviors among consumers in Brazil. Consumer demand for indulgence and reasonably priced luxury is still very high. Chocolate manufacturers in the country are offering chocolates at low, mid, and high-range prices as per consumer preferences.
- In Brazil, the consumption of chocolate is generally viewed from a health perspective with a mix of opinions. While chocolate is a popular treat enjoyed by many, there are considerations regarding its health benefits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Major manufacturers are avoiding the use of artificial flavors, preservatives, or sweeteners to cater to a larger market
Brazil Chocolate Industry Overview
The Brazil Chocolate Market is fairly consolidated, with the top five companies occupying 88.59%. The major players in this market are Arcor S.A.I.C, Cacau Show, Ferrero International SA, Mondelēz International Inc. and Nestlé SA (sorted alphabetically).
Brazil Chocolate Market Leaders
Arcor S.A.I.C
Cacau Show
Ferrero International SA
Mondelēz International Inc.
Nestlé SA
Other important companies include Chocoladefabriken Lindt & Sprüngli AG, Dengo Chocolates SA, Dori Alimentos SA, Florestal Alimentos SA, Fuji Oil Holdings Inc., Mars Incorporated, Nugali Chocolates, The Hershey Company, The Peccin SA.
*Disclaimer: Major Players sorted in alphabetical order.
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Brazil Chocolate Market News
- July 2023: Ferrero's sister company, Ferrara Candy Co., announced the acquisition of Brazilian snacks company Dori Alimentos, which sells a variety of chocolate and sugar confectionery brands, including Dori, Pettiz, and Jubes.
- July 2023: Ferrara Candy Company, a Ferrero-related company, signed an agreement to acquire Dori Alimentos to expand its network in the fast-growing Brazilian confectionery market.
- December 2022: Mars Incorporated launched Snickers Caramelo & Bacon limited edition chocolate bars in Brazil.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
Brazil Chocolate Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Confectionery Variant
- 5.1.1 Dark Chocolate
- 5.1.2 Milk and White Chocolate
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Arcor S.A.I.C
- 6.4.2 Cacau Show
- 6.4.3 Chocoladefabriken Lindt & Sprüngli AG
- 6.4.4 Dengo Chocolates SA
- 6.4.5 Dori Alimentos SA
- 6.4.6 Ferrero International SA
- 6.4.7 Florestal Alimentos SA
- 6.4.8 Fuji Oil Holdings Inc.
- 6.4.9 Mars Incorporated
- 6.4.10 Mondelēz International Inc.
- 6.4.11 Nestlé SA
- 6.4.12 Nugali Chocolates
- 6.4.13 The Hershey Company
- 6.4.14 The Peccin SA
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CHOCOLATE MARKET, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 2:
- VALUE OF CHOCOLATE MARKET, USD, BRAZIL, 2018 - 2030
- Figure 3:
- VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 4:
- VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, BRAZIL, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, BRAZIL, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, BRAZIL, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 8:
- VALUE OF DARK CHOCOLATE MARKET, USD, BRAZIL, 2018 - 2030
- Figure 9:
- VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030
- Figure 10:
- VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 11:
- VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, BRAZIL, 2018 - 2030
- Figure 12:
- VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, BRAZIL, 2023 VS 2030
- Figure 13:
- VOLUME OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 14:
- VALUE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, USD, BRAZIL, 2018 - 2030
- Figure 15:
- VOLUME SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, BRAZIL, 2018 VS 2024 VS 2030
- Figure 16:
- VALUE SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, BRAZIL, 2018 VS 2024 VS 2030
- Figure 17:
- VOLUME OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 18:
- VALUE OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE, USD, BRAZIL, 2018 - 2030
- Figure 19:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, BRAZIL, 2023 VS 2030
- Figure 20:
- VOLUME OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 21:
- VALUE OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE, USD, BRAZIL, 2018 - 2030
- Figure 22:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, BRAZIL, 2023 VS 2030
- Figure 23:
- VOLUME OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 24:
- VALUE OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, BRAZIL, 2018 - 2030
- Figure 25:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, BRAZIL, 2023 VS 2030
- Figure 26:
- VOLUME OF CHOCOLATE MARKET SOLD VIA OTHERS, METRIC TONNES, BRAZIL, 2018 - 2030
- Figure 27:
- VALUE OF CHOCOLATE MARKET SOLD VIA OTHERS, USD, BRAZIL, 2018 - 2030
- Figure 28:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, BRAZIL, 2023 VS 2030
- Figure 29:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, BRAZIL, 2018 - 2023
- Figure 30:
- MOST ADOPTED STRATEGIES, COUNT, BRAZIL, 2018 - 2023
- Figure 31:
- VALUE SHARE OF MAJOR PLAYERS, %, BRAZIL, 2022
Brazil Chocolate Industry Segmentation
Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- Supermarkets/hypermarkets have always maintained a strong lead in the country's confectionery sales. Chocolate is largely sold through supermarkets and hypermarkets, accounting for a market volume share of 81.16% in 2023. Strategic product positioning on the dedicated shelves for the chocolate category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Woolworths, and Spar are some of the leading grocery store operators in the country.
- A nationwide network of these operators allows easy access to local and mainstream chocolate confectionery brands. As of 2022, Dia had more than 737 stores in Brazil, Carrefour had about 1203 locations, and Assai had more than 263 supermarket chains.
- Convenience stores are the second most widely preferred distribution channel for purchasing chocolate confectionery after supermarkets and hypermarkets. The sales volume of chocolate confectionery through convenience stores is estimated to register a 30.87% share in 2024. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. Chocolate sales are estimated to record the highest CAGR through convenience stores, reaching a sales value of USD 89,406.05 million in 2030.
- The online channel is projected to be the fastest-growing distribution channel for chocolate confectionery, with an anticipated CAGR of 5.36% in terms of value during the forecast period. The evolving role of online channels in grocery purchases is further boosted by the increasing internet penetration. There were about 165.3 million internet users in Brazil in January 2022.
| Confectionery Variant | Dark Chocolate |
| Milk and White Chocolate | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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