Market Size of Brazil Beauty and Personal Care Products Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | USD 33.14 Billion |
Market Size (2029) | USD 44.03 Billion |
CAGR (2024 - 2029) | 5.85 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Brazil Beauty and Personal Care Products Market Analysis
The Brazil Beauty and Personal Care Products Market size is estimated at USD 33.14 billion in 2024, and is expected to reach USD 44.03 billion by 2029, growing at a CAGR of 5.85% during the forecast period (2024-2029).
The rising incidence of hair- and skin-related problems such as alopecia areata, telogen effluvium, and other issues among consumers, coupled with increasing hygienic practices, has led to the demand for such effective products across the country. The rising consumer awareness regarding products and services through digital media and other sources is boosting the demand for various beauty and personal care products. Additionally, rising pollution levels in a few major cities in Brazil are also a significant reason for people to use protective personal care cosmetics to protect their skin from damage. According to IQAir, Brasilia, Rio Claro, Osasco, and Sao Jose do Rio Preto are a few major cities in Brazil with high pollution levels.
Moreover, customers are increasingly looking for value-for-money products that are natural and beneficial for the skin and provide a range of combined benefits of high-priced premium products like anti-aging, whitening, moisturizing, etc. at a lower-than-premium cost. This product class has been dubbed "masstige." Mid-income customers in Brazil are trading down from premium to masstige, and from masstige to mass market, depending on their purchasing power and the multi-benefits offered in products. Innovation continued to drive sales of beauty and personal care products in the last few years. As several important brands announced updates to their main brands, focusing on new formulas and especially on new packaging, key players are focusing on product innovation.
Rising consumer awareness about using cosmetics that are vegan, organic, natural, and, at the same time, good for the planet, has encouraged manufacturers to launch new offerings and expand their footprint. For instance, in October 2022, L'Oreal's Brazilian subsidiary declared that it was broadening its line-up of sun protection products to better fulfill the demands of Brazil's vast skin diversity. In addition to announcing the introduction of 11 new hues, the group also unveiled a new color nomenclature that uses a numerical scale. Such developments in the country are expected to drive the growth of the market studied in the country during the forecast period.
Brazil Beauty and Personal Care Products Industry Segmentation
Beauty and personal care products include any product that is applied to the external part of the body, such as the skin, nails, hair, lips, and external genital organs, or to the oral cavity, such as the teeth and mucous membrane of the oral cavity. Brazil's beauty and personal care products market is segmented by product type, category, and distribution channel. By product type, the market is segmented into personal care products and cosmetics/make-up products. By personal care products, the market is sub-segmented as follows: hair care products, facial care products, shower gels, oral care products, men's grooming products, and deodorants and antiperspirants. Based on cosmetics and make-up products, the market is segmented into facial cosmetics, eye cosmetics, lip and nail make-up, and hairstyling and coloring products. Based on distribution channels, the market is segmented into specialist retail stores, supermarkets and hypermarkets, convenience stores, pharmacies and drugstores, online retail channels, and others. By category, the market is segmented into mass-market products and premium products. For each segment, market sizing and forecasts have been done based on value (in USD million).
Product type | |||||||||
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Men's Grooming Products | |||||||||
Deodorants and Antiperspirants |
Cosmetics/Make-up Products | |
Facial Cosmetics | |
Eye Cosmetic Products | |
Lip and Nail Make-up Products | |
Other Cosmetics/Make-up Products |
Category | |
Mass Products | |
Premium Products |
Distribution Channel | |
Supermarkets/Hypermarkets | |
Convenience Stores | |
Specialist Retail Stores | |
Online Retail Channels | |
Other Distribution Channels |
Brazil Beauty and Personal Care Products Market Size Summary
The Brazil beauty and personal care market is experiencing significant growth, driven by increasing consumer awareness and demand for effective personal care products. The rising incidence of hair and skin-related issues, coupled with heightened hygienic practices, has spurred the demand for beauty products across the country. Consumers are increasingly turning to digital media for information, which has further boosted the market. The growing pollution levels in major Brazilian cities have also contributed to the demand for protective cosmetics. A notable trend is the shift towards "masstige" products, which offer the benefits of premium products at a more affordable price, appealing to mid-income consumers. This shift is accompanied by a focus on product innovation, with key players updating formulas and packaging to meet evolving consumer preferences.
The market is also witnessing a surge in demand for natural, organic, and vegan products, as consumers become more conscious of the ingredients in their personal care items. This shift is driven by concerns over the side effects of synthetic products and a growing preference for sustainable and eco-friendly options. E-commerce platforms specializing in vegan and natural products are gaining traction, further promoting these offerings. The skincare segment, in particular, is benefiting from trends such as self-care and the influence of social media, which empower consumers to make informed choices. The market's growth is supported by the presence of major international players and a diversified distribution network, enabling them to expand their product offerings and tap into the untapped potential of Brazil's beauty and personal care sector.
Brazil Beauty and Personal Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product type
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2.1.1 Personal Care Products
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2.1.1.1 Hair Care Products
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2.1.1.1.1 Shampoo
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2.1.1.1.2 Conditioners
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2.1.1.1.3 Hair Oil
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2.1.1.1.4 Hair Styling and Coloring Products
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2.1.1.1.5 Other Hair Products
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2.1.2 Skin Care Products
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2.1.2.1 Body Care Products
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2.1.2.2 Lip Care Products
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2.1.2.3 Facial Care Products
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2.1.3 Bath and Shower Products
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2.1.3.1 Soaps
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2.1.3.2 Bath Salts
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2.1.3.3 Shower Gel
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2.1.3.4 Other Bath and Shower Products
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2.1.4 Oral Care
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2.1.4.1 Toothbrushes and Replacements
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2.1.4.2 Toothpaste
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2.1.4.3 Mouthwashes and Rinses
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2.1.4.4 Other Oral Care Products
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2.1.5 Men's Grooming Products
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2.1.6 Deodorants and Antiperspirants
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2.2 Cosmetics/Make-up Products
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2.2.1 Facial Cosmetics
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2.2.2 Eye Cosmetic Products
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2.2.3 Lip and Nail Make-up Products
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2.2.4 Other Cosmetics/Make-up Products
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2.3 Category
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2.3.1 Mass Products
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2.3.2 Premium Products
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2.4 Distribution Channel
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2.4.1 Supermarkets/Hypermarkets
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2.4.2 Convenience Stores
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2.4.3 Specialist Retail Stores
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2.4.4 Online Retail Channels
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2.4.5 Other Distribution Channels
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Brazil Beauty and Personal Care Products Market Size FAQs
How big is the Brazil Beauty and Personal Care Products Market?
The Brazil Beauty and Personal Care Products Market size is expected to reach USD 33.14 billion in 2024 and grow at a CAGR of 5.85% to reach USD 44.03 billion by 2029.
What is the current Brazil Beauty and Personal Care Products Market size?
In 2024, the Brazil Beauty and Personal Care Products Market size is expected to reach USD 33.14 billion.