Market Size of brazil e-bike Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 20.12 Million |
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Market Size (2029) | USD 27.95 Million |
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Largest Share by Propulsion Type | Pedal Assisted |
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CAGR (2024 - 2029) | 6.79 % |
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Fastest Growing by Propulsion Type | Speed Pedelec |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Brazil E-bike Market Analysis
The Brazil E-bike Market size is estimated at 20.12 million USD in 2024, and is expected to reach 27.95 million USD by 2029, growing at a CAGR of 6.79% during the forecast period (2024-2029).
20.12 Million
Market Size in 2024 (USD)
27.95 Million
Market Size in 2029 (USD)
11.47 %
CAGR (2017-2023)
6.79 %
CAGR (2024-2029)
Largest Segment by Propulsion Type
86.30 %
value share, Pedal Assisted, 2023
The pedal-assisted segment is the largest, as people can easily afford these bikes. These bikes can also lift heavy loads easily and provide smoother rides by giving riders a boost on hills and similar terrains.
Largest Segment by Application Type
84.64 %
value share, City/Urban, 2023
The use of e-bikes for various applications, such as logistics and e-bike rental services and daily commuting to school and offices, has made the city/urban segment the largest application type.
Largest Segment by Battery Type
82.49 %
value share, Lithium-ion Battery, 2023
Lightweight, better range offering, long life, and fast charging technology are the factors making people choose bikes equipped with lithium batteries over lead acid batteries.
Fastest-Growing Segment by Propulsion Type
8.18 %
Projected CAGR, Speed Pedelec, 2024-2029
The speed pedelecs segment is expanding at the fastest rate due to rising consumer demand for fast bikes, owing to the requirement of quick traveling in congested areas while also saving fuel costs.
Leading Market Player
10.41 %
market share, Pon Bicycle Holding BV, 2022
Pon Bike has a wide range of products, a strong brand reputation, and simple access to its products due to a robust supply chain network, making it the largest brand for electric bikes in Brazil.
PROPULSION SEGMENT MARKET OVERVIEW
- The COVID-19 pandemic initially hindered the e-bike industry's growth. Consumers in Brazil started to favor e-bikes after the pandemic because it made private transportation more important than public transportation. Riders are converting to single-person transit because it uses less fuel and avoids congestion and crowds.
- The Brazilian e-bike market is still in the early stages of adoption and is expected to develop at the quickest rate in the future years. The rapid development of micro-mobility infrastructure in the area is the main factor causing the country to see tremendous growth in the near future.
- Because fuel prices are always growing, the government and consumers will turn toward electric mobility. Because the pedal assist bicycle is better suited for shorter distances, speed pedelecs will be the most practical option in the near future. As power and speed capabilities improve, consumers may gravitate toward speed pedelecs in the coming years. Although Brazil has legislation limiting the use of throttle-assisted e-bikes, they are far less common than pedal-assisted e-bikes.
Brazil E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type.
- The COVID-19 pandemic initially hindered the e-bike industry's growth. Consumers in Brazil started to favor e-bikes after the pandemic because it made private transportation more important than public transportation. Riders are converting to single-person transit because it uses less fuel and avoids congestion and crowds.
- The Brazilian e-bike market is still in the early stages of adoption and is expected to develop at the quickest rate in the future years. The rapid development of micro-mobility infrastructure in the area is the main factor causing the country to see tremendous growth in the near future.
- Because fuel prices are always growing, the government and consumers will turn toward electric mobility. Because the pedal assist bicycle is better suited for shorter distances, speed pedelecs will be the most practical option in the near future. As power and speed capabilities improve, consumers may gravitate toward speed pedelecs in the coming years. Although Brazil has legislation limiting the use of throttle-assisted e-bikes, they are far less common than pedal-assisted e-bikes.
| Propulsion Type | |
| Pedal Assisted | |
| Speed Pedelec | |
| Throttle Assisted |
| Application Type | |
| Cargo/Utility | |
| City/Urban | |
| Trekking |
| Battery Type | |
| Lead Acid Battery | |
| Lithium-ion Battery | |
| Others |
Brazil E-bike Market Size Summary
The Brazilian e-bike market is in its nascent stages but is poised for significant growth in the coming years. The shift in consumer preference towards e-bikes post-COVID-19, driven by the need for private transportation to avoid public transit, has set the stage for rapid market expansion. The development of micro-mobility infrastructure and rising fuel prices are key factors propelling this growth. Despite the current low adoption rate, the market is expected to benefit from increasing health consciousness, traffic congestion, and environmental concerns, alongside government initiatives promoting cycling. The market landscape is competitive, with both local and international manufacturers like Caloi, AIMED, Stealth Electric Bikes, Trek Bikes, and Specialized vying for market share by offering high-quality and affordable electric bicycles.
The demand for e-bikes in Brazil is gradually increasing, particularly for short-distance commuting, as more individuals adopt cycling for exercise and daily activities. The introduction of e-bikes with advanced features and longer ranges is encouraging this trend. Although traditional transportation modes like cars and motorcycles remain prevalent, the benefits of e-bikes, such as health advantages, carbon-free commuting, and time savings, are driving more consumers to consider them. The market is fragmented, with major players holding a significant share, and new entrants continuously expanding their offerings to meet the growing demand. As the market evolves, the potential for e-bikes in travel, fitness, and recreation sectors appears promising.
Brazil E-bike Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Propulsion Type
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1.1.1 Pedal Assisted
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1.1.2 Speed Pedelec
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1.1.3 Throttle Assisted
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1.2 Application Type
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1.2.1 Cargo/Utility
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1.2.2 City/Urban
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1.2.3 Trekking
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1.3 Battery Type
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1.3.1 Lead Acid Battery
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1.3.2 Lithium-ion Battery
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1.3.3 Others
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Brazil E-bike Market Size FAQs
How big is the Brazil E-bike Market?
The Brazil E-bike Market size is expected to reach USD 20.12 million in 2024 and grow at a CAGR of 6.79% to reach USD 27.95 million by 2029.
What is the current Brazil E-bike Market size?
In 2024, the Brazil E-bike Market size is expected to reach USD 20.12 million.
