Market Trends of Brazil Food Colorants Industry
This section covers the major market trends shaping the Brazil Food Colorants Market according to our research experts:
Growing Demand For Free-From Food and Beverages Products
An increasing number of consumers across the country are going vegan and demanding food products that are free from preservatives, artificial colors, artificial flavors, and others. This is largely attributable to the increasing number of consumers suffering from food allergies. This has pushed an increasing number of food and beverages to bring food and beverage products which are free-from on the shelves thus contributing towards the demand for natural colors in the country. For example, in 2019, Danone Brazil entered the soft drink industry by launching 4U, a range of premium carbonated juices and flavored teas (preservative-free and free- from artificial colors) to meet the growing demand for healthy beverages.
Growing Demand For Food Colors in the Meat Substitutes Market
The Brazilian meat substitutes market is expanding rapidly, so the market for food colors in the meat substitute market space. The red food coloring range has been serving the plant-based meat market and is expected to grow rapidly in the near future. The primary challenge in coloring the plant-based meat analogs is to find the right balance between heat stability and maintaining the desired shade of the color. Global food colors manufacturers such as Givaudan has introduced a range of red color line for meat-based substitutes market. The company's line of red colors is called vegemite veggie red combining beetroot and other natural extracts.
